Funny thing is, that impressions remain the same and so does average CPC. It's CTR that goes dowm, almost 30-50%.
Could it be more PSAs?
I don't want to sound negative, but sometiems hte accounting does seem fishy, with numbers rearranging themselves days later, I even had days with EXACTLY the same impressions (middle 4 digits) AFTER they got rearranged 2 days later.
I wonder how often google holds stats back because of "suspicions" and how often it fills in gaps with "estimates and interpolations". Especially as it'll keep things on the conservative side, to our loss.
I wish they would disclose in more detail how accurate the system is. After all it's not just about them giving us lots of money for nothing. It's a straight business. In fact we give them more value, as it makes them a lot of money too. So all we'Re doing is exchanging service for money. so for them to asume ALL control and not disclose anything seems rather presumptious.
Don't get me wrong, I love AdSense, but some people seem so euphoric that they forgat they're actually doing business, a NOT get nice gifts from Google.
I'd jsut love to see a little more respect for publishers as business partners, and not drooling google-groupies.
I'm sorry, I don't know how this turned into a rant.