anyone seeing improvements in epc?
Since this thread begin, my cpm has been great. I hit a real slump in december and october. But just at the time that every else was noticing a drop,my CPM climbed (happily!). It has remained at this higher point.
congrats. mine was very good in december, great in january, and in the toilet on 2/1/05. Now, doing somewhat lower but not too terrible. hoping to see those january epc days again.
Most of my sites and earnings have returned to normal. :)
After being able to see my channels from the beginning of the month, my highest earning keyword has dropped drastically, from $100s per day to $5 per day.
This has been my biggest loss of money.
I bid on this term in Adwords and the charges and traffic have stayed the same.
I am at a loss to explain this.
<anyone seeing improvements in epc?>
Somewhat of an improvement but i caved in and took everyone off my block list except ebay.
So im kinda sacrificing quality for now but it wont be the first time.
It's a good day here so far (9 pm Google time): better than the January and February averages.
Doesn't it seem like the key lesson here is to diversify your revenue streams as much as possible?
Right now I am concentrating on continuing to build the quality of my sites, but over the next year or so I would also like to find other revenue streams. I think Adsense is always going to be a rollercoaster; the only way to level out the ups and downs is to make it a part of overall revenue, not the main source of revenue.
|congrats. mine was very good in december, great in january, and in the toilet on 2/1/05. Now, doing somewhat lower but not too terrible. hoping to see those january epc days again. |
That pretty sums up my experience. I now have a little over half the traffic I had in January.
Interestingly, my CTR and CPM have been steadily improving even more quickly than my impressions. They are now at near record levels. I'll assume that means thousands of people have eagerly been awaiting the return of my site so they can click through to some serious conversions. :>)
Significant improvement here back to what it should have been all month. As with many others have seen a steady decline for the last ten days or so for no obvious reason - heres to hoping it continues to improve... and I'd LOVE to know what happened over the last ten days that cause the drop.
CTR is back up to 2-ish however I'm thinking it's because I realized that I hadn't added Ebay.fr, eby.co.uk, etc. to my URL filter.
Don't forget all those country extensions lads!
We have seen no improvement since last Friday, when ad-targeting abruptly nose-dived. We are getting generic ads on most pages and, as a result, earnings are less than ten percent of normal and at this rate our UPS Club membership will soon be transferred to the USPS Club.
I e-mailed the Googlers about this and pointed out one of our 10,000 pages as an example. That one was fixed but the other 9,000+ pages are still largely bereft of decent ads. We cover numerous topics on our site so this is not some kind of seasonal downturn; I know the targeted ads are out there because I see them on other sites.
Fortunately, we have good CPM contracts so the lost revenue, though painful, isn't fatal. But starting next week we will begin experimenting with AdSonar, ContextWeb and some of the other alternatives to find a contextual ad solution that works reliably and responds to its publishers' needs.
Well we seem to be far enough into whatever happened to think what we have now is what we get.
That said, here's where it seems to have settled out for me at the moment.
Comparing to October, my overall eCPM is down but CTR and traffic are up more than enough to cover the difference.
So on balance, I'm coming out ahead.
Well, I'm glad I'm not the only one. On the up side how it's trending, Google (search engine) should send me almost 100,000 people by the end of this month - nearly 4 times that of last month... but my CPM is down :(
I wish this #*$! would just level out and stop fluctuating... seems like I keep growing but my revenue stays the same, are they messing with me?
As for 'not eveyone experiencing the same things', that will never be the case especially if something is 'rolled out'.
I dont have all those fancy statistics... I pretty much base things on the $ result.
(Ha! I cant seem to make four x's in row appear properly)
DEC: $(four X's)
JAN: $(three X's)
Same sites as always.
Solution: Remove adsense.
Summary: Dont depend on google.
My CTRs have been down, and my CPMs have been way down, since early in January. This is across two sites in two widely different sectors.
The upside to all of this is that the drop in Adsense revenue has prompted me to diversify, to get cracking on that context-sensitive affiliate ad placement system of mine. I now have in place a nifty template-based system that
--allows me to add or subtract banner ads and ad blocks, or resequence them, at will
--matches customized (by me) banner ads to page content via keyword matching
--permits me to override the context sensitivity, forcing a particular ad placement
--where there are no forced overrides, shuffles products randomly
Now, all I need is a random color generator, and I'd be all set. :-)
Result of all my effort? CTRs for one affiliate's ads (my largest affiliate, and the one benefitting most from the above-described system) are up the last two weeks by over 500%!
So, maybe Adsense going sour on me has been a blessing in disguise.
this week only 2 days were good now situation is same as it was last week .......very disappointing..
I think Google has done us all a favor with this wake-up call... look for other sources of revenue, and DO NOT depend on Google.
The sooner they get competition, the better. Where are Yahoo, eBay, MSN AdSense?
Google seams to be hitting on it's most greatest asset, “Webmasters respect and support”. Big mistake!
I watch with dismay how my adsense earnings just keep being hammered down with every passing day since the start of February.
Yes i did lose some traffic after the recent dance but noting to justify the drop i am experiencing on my adsense earnings. Feels like the entire system is in a real mess.
Ad Impressions are down by almost 70% but my server logs tells a different story. This leads me to believe that the system is only delivering ads 1/2 of the time, empty place holders for the other half.
I think Google has done us all a favour with this wake-up call... look for other sources of revenue, and DO NOT depend on Google.
Ditto that, it forced me to search for alternatives and I’ve already replaced ad units on busy pages with other affiliate products and ad delivery systems. Must admit that i'm pretty pleased with the results so far. Planning on removing all G ads unless G earnings return improve and return to normal within a week.
We hear a lot of complaints and conspiracy theories: why is everyone so keen to bite the hand that feeds them?
My (modest) AdSense earnings are still lumpy but for most of this month have been up 50% over the average of the last 3 months or so. Possibly because mine is a clean site heavily image-based and thus two Google changes happen to have helped me.
There is no divine right to this income, and I'm plowing mine back into an extra US-based server and more (free) content for users.
I am a "glass-half-empty" person much of the time, but I find the whining rather wearing and childish.
But maybe I should come off the fence and say what I really mean. B^>
For what it's worth.
I had a very bad ten days also, but yesterday my CPM, eCPM etc. returned to Januari averages.
Today seems going to be even better (but it's raining like hell over here today).
"I think Google has done us all a favor with this wake-up call"
That's how I see it. You thing you ALWAYS have to keep in the back of your mind with this program is that nothing is ever guaranteed and a good week or month is simply that and has no bearing on how you may do in the future.
The constructive lesson for webmasters is, to quote the spoof captain-character in the parody movie Galaxy Quest, "never give up, never surrender". That means never stop adding content, never stop improving your site(s), never cease efforts to obtain more links, quality or otherwise (aside from ffa).
The lesson for google at some point down the road may be that webmasters will have very little loyalty once a micro-sense or hoo-sense alternative peeks its nose out.
|Ad Impressions are down by almost 70% but my server logs tells a different story.... |
Ditto on some of our websites but not so with others. It's really odd as a number of sites have impressions correlating to my weblizer stats but other sites with far less ad impressions than weblizer indicates. There is no pattern to it based on the kind of website.
In fact, I have 3 sites in particular with traffic of almost 2,000/day and less than 10% ad impressions being reported by adsense! The most alarming website has a few hundred/day visits but G reports 1 or 2 ad impressions, that's right, only one or two!
Writing to G about these issues is futile as all they do is reply with responses which are either non-appplicable or very far fetched reasons it could happen.
Have others experienced this too?
|Ad Impressions are down by almost 70% but my server logs tells a different story.... |
My AdSense impressions were maybe 10-15% lower yesterday than they should have been according to my server logs, but I did see a PSA when I looked at one of my page. PSAs are rare occurrences on my site (at least in my geotargeted region), so maybe the ad servers were misbehaving at some point.
My effective CPM is also running slightly lower than the January average (after being much higher for a couple of days), but this could easily be the result of a 30% traffic increase since the Allegra update. On an editorially diverse site, some pages or directories will have noticeably higher (or lower) CPMs than others, and if a lower-CPM subdirectory gets a bigger traffic boost than a higher-CPM directory, overall CPM will suffer even as total revenue increases.
Affiliate sales are part of the equation, too: A page that gets high affiliate revenues may not do as well with AdSense because users are clicking on the affiliate links instead of the AdSense ads.
Bottom line: Any number of variables can influence AdSense revenues, so the best strategy may be to focus on content and let AdSense take care of itself.
Hello everyone, I've been following this thread very closely and have held off any comments til now.
I, too, have seen huge drops in earnings for the late part of jan. and early part of feb. Ad targeting was not an issue, impressions and CTR was constant just a decline in eCPC.
BUT am happy to report that everything is back to normal the past 3 days.
I believe the change made to adwords regarding affiliate advertisers resulted in withdrawal from many af advertisers leading to lower avg bids for ads.
As I stated above, I am now seeing things back to normal again the past three days. Hope it continues ;)
If I recall right, PSAs count as impressions. But PSA clicks are not counted or shown on your adsense stats.
|Affiliate sales are part of the equation, too: A page that gets high affiliate revenues may not do as well with AdSense because users are clicking on the affiliate links instead of the AdSense ads. |
That seems not too relevant to the discussions in lots of threads as myself and many others are not usually complaining about less Clicks but instead mostly involving sharply lower EPC (and sometiems less than indicated ad impressions - on some sites but not all).
The main issue is the low EPC ongoing since about Jan 28. My clicks and traffic are both very good overall, sometimes near record levels. It's mostly the EPC which has no bearing on having other affiliate links on the page.
|The main issue is the low EPC ongoing since about Jan 28. My clicks and traffic are both very good overall, sometimes near record levels. It's mostly the EPC which has no bearing on having other affiliate links on the page. |
In that case, it's probably a matter of supply and demand, and/or the "smart pricing" discount that advertisers receive.
A similar phenomenon occurred back in April when smart pricing was introduced. Some publishers were affected only slightly, while others lost 90% of their revenues. It's possible that Google has adjusted its smart-pricing formula. But the frequent speculation that Google has "cut the publisher's share" doesn't make a lot of sense, because not all publishers are seeing a decline in EPC.
With the two sites I manage, I'm still seeing fluctuations in the SERPs. One minute I'm #1 for a competitive term - the next minute, I'm #8 or #28. My traffic on both sites is down by about 50%. The EPC on one site hasn't changed much this month. The EPC on the other site, however, has doubled.
I wonder if Google is experimenting with different SERPs to find which pay the best. After all, Google will get the same traffic whatever happens. As a public company, it's their mandate to squeeze every penny they can out of their traffic. If Algo #2 pays better than #1, then they should stick with that. If a random combination of both pays more, all the better.
J.Q. Public doesn't notice changes in the SERPs. That gives Google a lot of leeway to use profit as their most important benchmark.
I'm inclined to think there has been a Smart Pricing adjustment, but turnover in advertizers could be part of it also.
Some of my channels have taken a serious hit in income, some are doing as well as ever. The channels doing well for me have a history of being top earners on my site.
But, on my site anyhow, I've seen a pretty big change in which advertizers/ads show up on the pages that are performing poorly. Could just be that the new ads are paying less to begin with and/or that some of the old better paying ads are no longer available.
The higher paying channels have the same long term advertizers, nobody new on those pages/channels.
|It's possible that Google has adjusted its smart-pricing formula. But the frequent speculation that Google has "cut the publisher's share" doesn't make a lot of sense, because not all publishers are seeing a decline in EPC. |
Google has just adjusted its targetting algorithm, there were to many publishers targetting the highest paying terms leading to emptying of thier budgets really quickly. On the pages where i override googles targetting algorithm, my CPM is steady. On pages where google picks what to display i'm seeing low paying high volume keywords being picked.
The title of this thread really should be changed to "very bad month" at this point.