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Very bad two days
Anyone else noticing a decline in earnings and poor targeting?
max_mm




msg:1402093
 7:40 am on Feb 3, 2005 (gmt 0)

AdWords Related thread: [webmasterworld.com...]


Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.

Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.

Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.

I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).

I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.

Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?

P.S.
I did not update any of my content recently to warrent such update.

 

autopilot




msg:1402303
 9:30 pm on Feb 7, 2005 (gmt 0)

My 2 cents: my adsense earnings are up about 50% each day since this topic was started. note: they took a huge dive around mid-December and have been down since. Now I'm back to normal. hope this lasts...

MikeNoLastName




msg:1402304
 10:18 pm on Feb 7, 2005 (gmt 0)

After a totally cruddy Thurs thru Sun PPC, we might finally be seeing the light at the end of the tunnel in a recovery back to normal+ PPC on Monday. Although now CTR% on Monday so far is down about 15-20% compared to last month's avg. Definitely an out of the ordinary roller coaster.

creepychris




msg:1402305
 1:49 am on Feb 8, 2005 (gmt 0)

autopilot,

that is exactly what happened to my earnings. I am up a lot since this thread began. But only just recovering from bad december and january earnings.

clearvision




msg:1402306
 1:55 am on Feb 8, 2005 (gmt 0)

Cognac hit ours on the head -

Info sites...page views same, clicks same, earnings down 70%

Diversify...diversify...diversify : )

icedowl




msg:1402307
 3:23 am on Feb 8, 2005 (gmt 0)

Today, though not finalized, has finally shown a major improvement. I hope it is a good sign for the days to come.

Comparing February MTD to January's averages:

Impressions - up by 20% over January's average
Clicks - no change, same average per day for both months
CTR - down by 30%
eCPM - down by 32%
Earnings - down by 20%

I just don't know what to make of this. Maybe something had been broken for a week. Maybe it's still broken and today was simply an exception.

simon3




msg:1402308
 7:18 am on Feb 8, 2005 (gmt 0)

I'm dowm by 80% in clicks and earning.
It's all started 2-3 weeks ago but now everyone feeling it.
When i post 3 weeks ago about that people told me that everthing is cool.

Macro




msg:1402309
 1:22 pm on Feb 8, 2005 (gmt 0)

It's all started 2-3 weeks ago but now everyone feeling it.

No, it didn't. If you start with an incorrect premise your conclusion will be flawed. The problem you had then was caused by different reasons to the Allegra effect.

Now I'm back to normal.

we might finally be seeing the light at the end of the tunnel in a recovery back to normal

But only just recovering from bad december and january earnings

Way back in msg 4 I called the problem as "real" before most people even knew there was anything different in their stats and when some were skeptical and dismissed this thread as the usual my-earnings-have-dropped-in-the-last-five-minutes thread. Back then I also called that this would take a few days to resolve. I don't think it's quite over yet though we may not be far off. Whenever there've been distractions for Google we've had wonky stats/earnings. Maybe that's coincidence. But, if it's not, then Google maps & images/MSN/Google's bid for About.com and other distractions are still about.

Sit still, wait it out, and don't make any sudden moves is my advice.

ownerrim




msg:1402310
 3:52 pm on Feb 8, 2005 (gmt 0)

"Whenever there've been distractions for Google we've had wonky stats/earnings."

A truer statement I've never read. Everytime google rolls out big changes, adsense hits bumps. For this reason, its still impossible to say whether publisher payouts have actually been cut, or if we're still experiencing fallout from something else.

Freedom




msg:1402311
 4:22 pm on Feb 8, 2005 (gmt 0)

Exactly. Months from now when there is another update and adsense goes wonky, I hope someone remembers to refer back to this thread to calm everyone down.

Livenomadic




msg:1402312
 5:48 am on Feb 9, 2005 (gmt 0)

I just added 260 new articles in the last 3 weeks and completely revamped my site.

Apparently I did it just in time to see my Cost per click to go from 50-80 cents to 15 cents.

Sheeeesssh.... Oh well.. atleast I have something to look forward to when my EPC goes back to normal.

universetoday




msg:1402313
 6:19 am on Feb 9, 2005 (gmt 0)

I've been finding that Adsense just hasn't had a lot of ads for me in the last few days. That's what's accounting for the lower CPMs. I keep track of the amount of alternative ads served up and it's running about 50%.

activeco




msg:1402314
 12:10 pm on Feb 9, 2005 (gmt 0)

The same bad thing has been happening to me and this is not the first time.
Being lured into the Adsense program I, as many others, realized this was by far two heads above all other similar programs combined.
The hick-ups in the beginning were excusable as they (Google) were still OK, honest company and earnings were mostly being able to catch up later.
The same excuse for their we-give-what-we-want policy, as they (again) still remained the best in the industry.

However, while their constant experiments and changes in the search filed (read:serps) is understandable, doing the same in a contractual relationship such as adwords/adsense is very unprofessional and irresponsible.
Note that what we are talking here is mostly about the huge drop in earnings for many white-hat publishers, while their impressions/clicks remained more or less the same.
The publisher is left powerless to do anything and completely dependant on Google's whims.

I am afraid the new corporate Google's phase is on the horizon. We'll probably have to forget the good guys in the surviving environment.

ownerrim




msg:1402315
 12:51 pm on Feb 9, 2005 (gmt 0)

"Sheeeesssh.... Oh well.. atleast I have something to look forward to when my EPC goes back to normal."

That's if it does.

Bonusbana




msg:1402316
 12:55 pm on Feb 9, 2005 (gmt 0)

The last 3 days has been really good to me, as I quadrupled my income and CPM

europeforvisitors




msg:1402317
 4:05 pm on Feb 9, 2005 (gmt 0)

The publisher is left powerless to do anything and completely dependant on Google's whims.

How can you say the publisher is "left powerless"? You have the power to hit Google in the pocketbook at any time by removing the AdSense code from your pages.

Also, don't forget that, if you're making less money from the AdSense ads on your pages, Google is almost certainly making less money, too. Remember when "smart pricing" was introduced? Those advertiser discounts didn't just lower the EPC for publishers; it also lowered the EPC for Google.

winglian




msg:1402318
 4:48 pm on Feb 9, 2005 (gmt 0)

how about a google adsene boycott? Just throw a switch in your code to switch it off and then everyone decide to turn off adsense for a day and see what happens the next day? could be interesting....

europeforvisitors




msg:1402319
 5:13 pm on Feb 9, 2005 (gmt 0)

how about a google adsene boycott? Just throw a switch in your code to switch it off and then everyone decide to turn off adsense for a day and see what happens the next day? could be interesting....

Q.: Who'd join the boycott?

A: The publishers whose sites aren't performing well with AdSense.

From Google's point of view, a boycott by low-earning publishers might be a nice way to reduce server overhead. :-)

wrgvt




msg:1402320
 5:21 pm on Feb 9, 2005 (gmt 0)

I wouldn't be joining the boycott. AdSense makes up about 10% of my sites' income. As my sites' impressions have grown, my AdSense income has grown at an even faster rate. Outside of a few oddball days where the revenue's been much higher or lower than normal, the weekly results are on a steady climb. Would I miss it if it went away? Probably, but I'm sure I could replace with something, just maybe not something as profitable.

I'd bet a boycott by those publishers who've earnings have markedly decreased in the last few weeks wouldn't even be a blip on Google's radar.

doingthistoolong




msg:1402321
 5:46 pm on Feb 9, 2005 (gmt 0)

What would be nice would be a tool that let's you preview your page, and gives, based on current market conditions, an idea of revenue generation based on vsrious traffic/CTR scenarioes. Obviously with full disclaimers.

The problem I have is flying completely in the dark.... It would be in their benefit anyway, since increased revenues go to their bottom line as well.

michaelbs




msg:1402322
 6:01 pm on Feb 9, 2005 (gmt 0)

I wonder if this division of ppl earning more and some earning less is related to:

Lots of clicks to adsense (pro) - Improved payout
Small time clicks to adsense (non-pro) - Lesser payout

It has affected my earnings and i have only just started sending traffic to adsense listings, so Im small time.

How about the rest of you? The ppl who have seen improvements would you class yourself as a good publisher? And vica verca for ppl who have been affected by lower earnings?

Worth a thought! Mike

ownerrim




msg:1402323
 6:10 pm on Feb 9, 2005 (gmt 0)

"
I wonder if this division of ppl earning more and some earning less is related to:
Lots of clicks to adsense (pro) - Improved payout
Small time clicks to adsense (non-pro) - Lesser payout"

not here. having more clicks than ever, and epc still not great.

jimmyboy




msg:1402324
 6:10 pm on Feb 9, 2005 (gmt 0)

It will be kool to have a 'switch off' tool in adsense control panel. If a publisher feels he is not having good earning on a particular day or is angry at google, then just switch off adsense for a day or two ;). It would allow angry publishers to vent off their frustation :)
Removing all the codes and pasting them again is time consuming.

activeco




msg:1402325
 6:16 pm on Feb 9, 2005 (gmt 0)

You have the power to hit Google in the pocketbook at any time by removing the AdSense code from your pages.

That is exactly the problem. The only choice you have is either in or out.
And that is surely not the business model anyone would rely on. I am sure there is a lot of people who, as long as they get some good money, don't want to ask questions.
But for anyone taking his business a bit seriously, a planning is, needless to say, essential.

Personaly I would accept moderate or even low EPC if I know exactly what I need to do in order to enhance my earnings and make maximum out of the program, of course in a legitimate way.
Traffic increase as much as logical, is surely not so simple answer, as Google obviously uses many factors in their Adsense algo, some of them being (probably) completely irrational.

jhood




msg:1402326
 9:13 pm on Feb 9, 2005 (gmt 0)

Since the latest disruption began (last Friday, for me), I can proudly say that I am making more from my CPM ads than from AdSense. Of course, this is only because AdSense is now paying roughly 10 percent of what had become the norm despite continued strong traffic. I can't claim there are as many clickthroughs but the reason for that is plain to see -- there are no ads to speak of.

The only upside for me is that I no longer have readers complaining that we have ads extolling the virtues of the very products that are criticized on our site. If this mess continues, I won't have much choice but to displace AdSense from the top position and replace it with a CPM banner.

night707




msg:1402327
 6:26 am on Feb 10, 2005 (gmt 0)

Despite having almost doubled clicks and traffic when comparing January with February revenues have gone down to only half. That is drastic and adsense support blames it on the design, though nothing has been changed.

meanwhile it`s around 5cent per click ....
the poorest result ever.

Freedom




msg:1402328
 9:02 am on Feb 10, 2005 (gmt 0)

Well, my CTR/EPC/CPM have been normal the last 3 days.

Guess I won't have to settle for the small Yacht afterall.

;-)

wrgvt




msg:1402329
 5:13 pm on Feb 10, 2005 (gmt 0)

Turning off AdSense for my whole site is a snap, if I was so inclined to do that. My AdSense javascript is contained within an SSI script called on every page of my sites. My largest site has about 1000 pages, each with an include statement for the SSI script. I can either delete the AdSense javascript from that script or modify the script name so that the include file can't find it and then displays nothing on each page where it would usually be.

Re-enabling AdSense can be done in less than 30 seconds.

europeforvisitors




msg:1402330
 5:20 pm on Feb 10, 2005 (gmt 0)

That is exactly the problem. The only choice you have is either in or out.

No, you have many possible choices besides AdSense: AdSonar, IntelliTXT, FastClick, Burst Media, Tribal Fusion, affiliate sales, and direct sales, to name just a few. Do your homework, and you may find a source of revenue that works better than AdSense does for your topic, audience, and content.

btas2




msg:1402331
 5:31 pm on Feb 10, 2005 (gmt 0)

But is there an alternative to AdSense that provides good targeting?

I have excellent affiliate sales, where I can do my own targeting, but my experience with most other ad servers is that they supply fairly generic ads which most of my readers don't want to see and so don't click on. I really don't need ads for banks, cell phones, health products and financial services and those ads just don't convert. I need ads for widgets, and the same widgets my pages cover.

Im I missing some alternative to AdSense which can supply well tageted text (or even banner) ads? Maybe we'll just have to wait for Yahoo and Microsoft to join the game?

btas2




msg:1402332
 5:52 pm on Feb 10, 2005 (gmt 0)

Sorry, duplicate post. Not sure how to delete (only edit)

ownerrim




msg:1402333
 7:35 pm on Feb 10, 2005 (gmt 0)

anyone seeing improvements in epc?

This 434 message thread spans 15 pages: < < 434 ( 1 2 3 4 5 6 7 [8] 9 10 11 12 13 14 15 > >
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