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Very bad two days
Anyone else noticing a decline in earnings and poor targeting?
max_mm




msg:1402093
 7:40 am on Feb 3, 2005 (gmt 0)

AdWords Related thread: [webmasterworld.com...]


Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.

Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.

Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.

I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).

I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.

Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?

P.S.
I did not update any of my content recently to warrent such update.

 

ubaldo




msg:1402153
 9:33 pm on Feb 3, 2005 (gmt 0)

CPM down by 40% for me last 2 days. I've been with adsense for 1.5 years now. CTR down 0.1%. Not pretty.

coho75




msg:1402154
 9:36 pm on Feb 3, 2005 (gmt 0)

CPM down by 40% for me last 2 days

I am seeing the same thing. Been with Adsense since its inception. Traffic for me is actually up.

Dynamoo




msg:1402155
 9:38 pm on Feb 3, 2005 (gmt 0)

Totter:

5. I concluded that Google might be holding batches of higher paying clicks for "further review" then spitting them back out at a later date.

It's the only rational explanation that I can think of.. some of the clicks are awaiting validation or haven't tracked.

If I go and *look* at my Ads, they seem normal. I can't see anything that would adversely impact the CTR.

incrediBILL




msg:1402156
 9:59 pm on Feb 3, 2005 (gmt 0)


OK, I read a lot of me too's so here's my me three....

Last month was my best ever, HUGE, i'm expecting them to send the check out with Ed McMahon, balloons and a camera crew.

However, my traffic this month is soaring over last month, and last month as I said was <donald trump impression> HUUUUUUGE </donald trump impression> but this month the <apprentice theme song> MONEY </apprentice theme song> is declining as the traffic is increasing, makes no sense.

My darling wife may have had some insights into the situation - she suggested perhaps people had specific AdWord targets and limits for January that expired just hadn't gotten around to updating their campaigns for February.

Perhaps she's right, today the traffic is even higher and the ca$h is starting to flow again.

howiejs




msg:1402157
 10:26 pm on Feb 3, 2005 (gmt 0)

Lowest CTR I have ever seen - hopefully this will work itself out

pflyers




msg:1402158
 10:28 pm on Feb 3, 2005 (gmt 0)

Something has happened.

My sites stats are: same visitors, same ctr almost to 1% up or down.

They have been this way for months, no change has been made to my site, the traffic it recieves, the ctr Nothing.

In mid december my cpm on certain topics plunged and did not recover.

In January they plunged even further. The ads are the same ones that have always shown.

The only thing that has changed is the amount I'm being paid per click, it's a significant amount lower.

I can't see this being "smart pricing" as my sites were totally unchanged up or down by that.

Either they have decided to simply keep more of a cut or the adwords api has something to do with it.

ownerrim




msg:1402159
 10:31 pm on Feb 3, 2005 (gmt 0)

"5. I concluded that Google might be holding batches of higher paying clicks for "further review" then spitting them back out at a later date."

Interesting. I did notice yesterday that many of the ads appearing on my site, though relevant, were not the higher paying ads I am accustoming to seeing.

I just checked google for my keywords. Sure enough, same relevant crappy ads are appearing there. BUT--there's also a lot of irrelevant off target ads as well.

From my end, this looks to be a targeting problem. Why does this crap keep happening over and over with these guys?

**just looked at yahoo for my keywords. ad targeting is MUCH better

TrustNo1




msg:1402160
 10:57 pm on Feb 3, 2005 (gmt 0)

What Google needs is some real competition from Yahoo and MSN. Competition that tells you what cut you're going to get and what cut they're going to get. With Google you don't know and they can switch it up at their choosing. They might take X% today and tomorrow X-10% and you would never know.

Dynamoo




msg:1402161
 11:08 pm on Feb 3, 2005 (gmt 0)

Hi Trust :)

The thing is.. it's not even the earning per click, it's the clickthrough rate itself tanking.

Perhaps what the visitor *wanted* was a bunch of almost identical eBay ads?

europeforvisitors




msg:1402162
 11:10 pm on Feb 3, 2005 (gmt 0)

What Google needs is some real competition from Yahoo and MSN. Competition that tells you what cut you're going to get and what cut they're going to get. With Google you don't know and they can switch it up at their choosing. They might take X% today and tomorrow X-10% and you would never know.

Sure, but the overall percentage paid out to publishers will be obvious whenever Google issues a quarterly report. (It was about 77% for the last quarter, by the way.)

In any case, AdSense publishers need to think like publishers, not like owners of affiliate sites. Instead of worrying about commissions, they should be tracking effective CPM and total revenues. Is the "Ads by Google" box producing enough revenue to justify the space that it takes up on the publisher's pages? If so, great. If not, it's time to say "Google-bye."

incrediBILL




msg:1402163
 11:12 pm on Feb 3, 2005 (gmt 0)

Just to let you know there *IS* light at the end of the February tunnel.....

My earnings today @ 3PM have already caught yesterdays daily total.

Unfortunately the weekend approaches and it will tank again, c'est la vie.

max_mm




msg:1402164
 11:20 pm on Feb 3, 2005 (gmt 0)

I wish someone from google would care to shade some light on whatever is going on recently. I think they owe webmasters that much. Forget about our own websites, what exactly are we spouse to tell our adsense clients regarding all them junk enquires some of the ads are generating recently (due to very poor targeting).

Re: today’s adsense revenue. I was hopeful after seeing things pick up at the beginning of the day but after checking my states a short while ago I can see that it didn’t last. Going to take Cbprosense off the draw and replace a few ad units untill google can sort things out…

madmatt69




msg:1402165
 11:21 pm on Feb 3, 2005 (gmt 0)

Yesterday I had a low day (not dramatically low, but definitely about 30% lower than average). Today I'm having my second best day ever. Gotta love the rollercoaster that is adsense.

nuevojefe




msg:1402166
 11:49 pm on Feb 3, 2005 (gmt 0)

<quote>Sure, but the overall percentage paid out to publishers will be obvious whenever Google issues a quarterly report. (It was about 77% for the last quarter, by the way.) </quote>

Not exactly. The percentage paid to partners (AOL, etc) could be very much higher than those paid to most adsense publishers which would make those figures innacurate for the average publisher to determine his percentage from.

gmiller




msg:1402167
 1:27 am on Feb 4, 2005 (gmt 0)

My CTR for February is down 50% and my eCPM is down 63%. On 2/2, my eCPM was down in the single-digit pennies. It seems to have rebounded so far today, but not to normal levels. Of course, it's not a good idea to draw any conclusions based on Google's stats for a day that isn't over yet.

On the plus side, this seems to be affecting lots and lots of people. If low CTRs are affecting Google's bottom line, we can safely assume something will be done relatively quickly.

FromRocky




msg:1402168
 1:37 am on Feb 4, 2005 (gmt 0)

Glad to hear someone mentioned about the rebound today.

Chico_Loco




msg:1402169
 1:43 am on Feb 4, 2005 (gmt 0)

I wish someone from google would care to shade some light on whatever is going on recently

Yeah well, corporate entities couldn't care less if me, you, or the guy over there in the next building make $1 or $1 billion, so long as they make theirs.

I'm sure now that they're public they have to keep quite on some issues, but they good public relations was one of the things that was making them grow.

Their public relations recently has been atrocious.

ve3cnu




msg:1402170
 2:39 am on Feb 4, 2005 (gmt 0)

I think we're finally starting to crawl out of this bad storm.

wanderingmind




msg:1402171
 4:15 am on Feb 4, 2005 (gmt 0)

Whatever is happening, it does not seem tto be happening to everyone.

I had read bad targeting for the entire January. Sometimes adsense bot would not even visit some new pages.

On the other hand, February has ben good.

I dont think we can discern any trend, what is going on is limited to some. And it has been like that always.

itisgene




msg:1402172
 4:31 am on Feb 4, 2005 (gmt 0)

I want to add one thought into this.

I think the timing of this "Adsense CPM Down" is matching with the Google Update itself.

If there is BIG change in Google SERP, you may get different set of visitors to your site who are looking for a bit different contents/products. So even though you have the same set of Adsense ads, they may click less than before.

If the ads changed too (targetting/algorithm), then you will see the CTR, CPM changes, too.

Combined with both, you can see huge differences from before.

I think it is possible that both are happnening right now. One of my sites lost about 50% of Google traffic today. But the rest of the sites are stable since I am getting NO traffic from Google(have you heard about Sandbox? ;)

So, my EPM is way up due to reduced the huge drop of impressions from one of my main sites, even though the totaal earnings are stable for the past few days.

ken_b




msg:1402173
 4:42 am on Feb 4, 2005 (gmt 0)

Itsgene; Throw the possibility of a Smart Pricing adjustment into the mix, and things can get real interesting.

europeforvisitors




msg:1402174
 5:08 am on Feb 4, 2005 (gmt 0)

This is turning out to be a really good day for me, in terms of both traffic and CPM. It just goes to show that, as has often been observed, day-to-day swings aren't the same as a trend.

KrazyK




msg:1402175
 6:04 am on Feb 4, 2005 (gmt 0)

My CTR is down a few percent, but my CPM has tanked a good 40%. I'm getting about the same number of clicks, and far less money.

Whats the deal. The funny thing is, all of my traffic is from Yahoo, and it all goes to Google's pockets. Y needs to stop bending over for Google and put out its own contectual ads. And where is Microsoft? Please save us.

Rogi




msg:1402176
 6:56 am on Feb 4, 2005 (gmt 0)

Over the last week my adsense earnings have been triple what they have been averaging for a while.

About time.

indodpendo




msg:1402177
 6:57 am on Feb 4, 2005 (gmt 0)

feb 1 and 2 I got nothing lol really

amznVibe




msg:1402178
 7:25 am on Feb 4, 2005 (gmt 0)

I have a theory (it could be witches - sorry, Buffy humor ;))
at the start of each each month as large numbers of adwords buyers adjust their bids
Google has to recalculate all the new positions and prices and it causes
a serious shuffle and resettling. This could explain why we see a thread
like this at the start of each month, and more so this month as the API
is out to allow more dramatic changes more easily. (I'll be over there...)

TinkyWinky




msg:1402179
 9:13 am on Feb 4, 2005 (gmt 0)

Whether up or down - is it not time for Adsense to start publishing the % rate that they pay you?

They have to report far more sensitive figures for shareholders and the public alike, so it would be good to get an understanding of what % is actually paid on clickthroughs.

Whether 10% or 90% (yeah right) I think we should be told.

flyerguy




msg:1402180
 12:21 pm on Feb 4, 2005 (gmt 0)

Tinkywinky,

I believe this is what they have done;

Everyone knows Adsense guages how 'valuable' the clickthroughs are. You send good traffic (sales conversion, natural activity on the target site, etc.), they give you a bigger piece of the pie.

No one can currently explain why rock-steady CTR's have suddenly dropped. I propose that the reason the CTR's are low is that they have started to reflect only the clicks they have deemed 'quality' in the statistics.

I personally don't have one of these scripts that some do that monitors site Adsense clicks outside of the official Adsense stats system, but I bet those that do use those types of stats are currently seeing no real drop in click through rates.

I can't see any other explanation for the effect i've been seeing for the last several weeks.

My rock-steady 2.5% CTR goes in the tank to sub-1%, with EXACTLY the same ads showing and EXACTLY the same number and type of visitors. Trend-watching be damned, they have changed the system.

ronin




msg:1402181
 1:15 pm on Feb 4, 2005 (gmt 0)

That's an interesting hypothesis, flyerguy.

In the absence of very much evidence, I agree that this latest change could well be smart-pricing related - in some form or another.

I don't know quite how Google AdSense evaluates how much clicks from our respective sites are worth... but I think from looking at my own CPC over the last 8 months, it re-evaluates how much those clicks are worth every two months or so.

Whatever is happening, it does not seem to be happening to everyone.

If I had not run across this thread I would be oblivious to what is going on. My stats have not changed from the second half of January.

BwanaZulia




msg:1402182
 1:39 pm on Feb 4, 2005 (gmt 0)

Well, it rebouned yesterday (2/3/05) to match the levels that I was seeing all Jan.

Something strange indeed.

BZ

george123




msg:1402183
 1:50 pm on Feb 4, 2005 (gmt 0)

"This is turning out to be a really good day for me"
europeforvisitors, i am a european guy have done the whole Europe by Autostop from A7 -A1 E1 -E5 in the seventies (slept in vondelpark , and spending nights in Paradiso and Cosmus ,i guess is in your country)with many pages about Europe ,in the most competive searces about Europe i don't find you there.I wish i was the Joe end user to see how he find's your page.

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