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Very bad two days
Anyone else noticing a decline in earnings and poor targeting?
max_mm




msg:1402093
 7:40 am on Feb 3, 2005 (gmt 0)

AdWords Related thread: [webmasterworld.com...]


Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.

Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.

Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.

I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).

I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.

Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?

P.S.
I did not update any of my content recently to warrent such update.

 

Macro




msg:1402123
 3:44 pm on Feb 3, 2005 (gmt 0)

Chico, nah, it's something else.

There are other threads that may be linked. Adwords advertisers saying their ads are not showing [webmasterworld.com], others saying that there's a possible Adwords cleanup [webmasterworld.com], and other funny stuff [webmasterworld.com].

It's not too serious from where I'm standing. I'm more curious and cautious than panicky at this point. Bear in mind that whenever there are changes in the program stats go a bit weird. Even adding languages caused that. The start of the referral program yesterday could be causing the current oddities. We may well see earnings etc shoot up tomorrow as has happened in the past. Only part of the current issues are related to the SERPs shake up [webmasterworld.com].

scottct1




msg:1402124
 3:56 pm on Feb 3, 2005 (gmt 0)

I am starting to worry.

(Note I am not giving actual figured here so I dont violate my TOS with Google)

Last week I moved my site to a new server. When I did this my earnings went from approx $200 a day down to $25 a day.

NO OTHER CHANGE HAVE BEEN MADE TO THE SITE.

My page impressions have actually gone UP a bit since the move. (Not much but a bit)

However my earnings per day continue to stay down low.

Anyone have any ideas?

ownerrim




msg:1402125
 4:05 pm on Feb 3, 2005 (gmt 0)

"Apparently, a lot of sites were dropped from their Database - so perhaps it's because your traffic is down? "

Not here. Coincidentally, yesterday--when epc dropped by half--was my site's best day ever in terms of bandwith consumed, unique visitors, total visits, adsense impressions, and daily clicks. The only thing that was ajar was earnings and epc.

The day before (which was my second best day in terms of traffic) was my best earnings day so far with adsense and one of my highest epc days.

walrus




msg:1402126
 4:41 pm on Feb 3, 2005 (gmt 0)

<I think the best solution to days like this is to count my blessings, improve income diversification and continue working to improve my websites.>

Great advice!

I've been seeing a bit of a dive in epc but i'm hoping its just a slower than usual start to the month.

FromRocky




msg:1402127
 5:07 pm on Feb 3, 2005 (gmt 0)

I agree with Marco. My AdSense Earnings are down 50%. Some of my ad-copies in AdWords account are shutting down while PPC traffics are up. I keep reduces Max. CPC in the last 2 days.

sailorjwd




msg:1402128
 5:11 pm on Feb 3, 2005 (gmt 0)

As of last night I'm experiencing similiar downfall of earnings.

I know what my problem is - my site has nearly disappeared from google search results. Dozens of keywords in top 3 for 5 years and now 60-70th place.

Visitors are down 60%

Anyone else seeing same serp problems?

taps




msg:1402129
 5:13 pm on Feb 3, 2005 (gmt 0)

sailor: jep -- a few including me

check: [webmasterworld.com ]

icedowl




msg:1402130
 5:32 pm on Feb 3, 2005 (gmt 0)

With my average traffic up by about 10%, my CTR is down by 1/3 and eCPM has been halved. Folks just aren't clicking. Leads me to think it's just poorly written ads.

walrus




msg:1402131
 5:39 pm on Feb 3, 2005 (gmt 0)

It does seem like there are more lower paying ads suddenly and some of the copy is still bad but much improved to except I just noticed one of my sites home page has a 120 x 600 with 4 affiliate ads for ebay!
Its like one big ebay skyscraper.
Apparently there is a way around the affiliate rules that were changed recently. Maybe that is another reason for the drop in epc.

europeforvisitors




msg:1402132
 5:47 pm on Feb 3, 2005 (gmt 0)

Yesterday was a record or near-record traffic day for my site, with the highest number of page views that I can remember. AdSense revenues, on the other hand, were only a little higher than last month's daily average.

Today is up a bit, but I refuse to take any of February's numbers too seriously: After all, the month is less than three days old, and a lot can happen between now and March 1.

ownerrim




msg:1402133
 6:19 pm on Feb 3, 2005 (gmt 0)

"but I refuse to take any of February's numbers too seriously"

same here. there's no point being on the rollercoaster if all the ups and downs make you hurl.

Macro




msg:1402134
 6:20 pm on Feb 3, 2005 (gmt 0)

>>I refuse to take any of February's numbers too seriously

And rightly too. But, I have a feeling this month's stats are going to be more than a bit different for many people ;)

This thread is on the homepage.

europeforvisitors




msg:1402135
 6:22 pm on Feb 3, 2005 (gmt 0)

This thread is on the homepage.

Jeez, what a waste of valuable space. :-)

onlineshrine




msg:1402136
 6:25 pm on Feb 3, 2005 (gmt 0)

Today is a hate day in my love-hate relationship with Google. I typically love AdSense and hate the Search Engine.

This morning I woke up to find that my Google search traffic dropped by 75% (roughly 2000 to 500 estimated per day). My AdSense CPM also dropped 20%.

Consider me part of the chorus of people who wouldn't have suspected to be, but are now, rooting for Billy Gates' MSN Search to grab market search.

I fully expect AdSense to bounce back tomorrow to better CPMs as 20% fluctuations up and down are very normal for my site. But coupled with the prison-style reaming I just took in the Search Engine side of Google, I file this under a day where I hate Google.

Tomorrow I will probably love them again if my CPM jumps 20% above my normal rates.

Rollercoaster is the appropriate description of being on AdSense. You just have to keep the perspective that it pays out better than almost every other type of ad and take the wild variations in that context as acceptible if annoying. :)

Dynamoo




msg:1402137
 6:31 pm on Feb 3, 2005 (gmt 0)

I thought it was just me!

CTR is down 20%
CPM is down 16%
Impressions are up 30% but..
..actual clicks are almost stable

Looking back I can see a decline from about 19th January., but 29th onwards are particularly bad.

Compared to December in particular, but most other months in general the CTR and CPM are significantly down.

Funnily enough though, the latest decline seems to have started for me when AdWords introduced the "no affiliates" policy change. I would have thought the CTR would have gone UP after that!

Sobriquet




msg:1402138
 6:32 pm on Feb 3, 2005 (gmt 0)

I wonder, about these two days. They are actually good.

I have been on adsense since about an year now, but last 3 days have been *golden* . [touchwood]

are we looking at something like a adsense dance!

valeyard




msg:1402139
 6:40 pm on Feb 3, 2005 (gmt 0)

Consider me part of the chorus of people who wouldn't have suspected to be, but are now, rooting for Billy Gates' MSN Search to grab market search.

I can't quite bring myself to say the words, but it's getting close to that.

Rollercoaster is the appropriate description of being on AdSense. You just have to keep the perspective that it pays out better than almost every other type of ad and take the wild variations in that context as acceptible if annoying. :)

Which is precisely why I keep saying Google need to be more open. They must be able to find some middle way between giving away their algorithms and keeping us totally in the dark.

The mushroom treatment doesn't build long term relationships. It doesn't build any sort of loyalty.

What it does is produce many people like me who stay merely because "it pays out better than almost every other type of ad" but would jump ship in a heartbeat if something even close came along.

For your own sake, Google, tell us something!

jetteroheller




msg:1402140
 6:48 pm on Feb 3, 2005 (gmt 0)

[ 4 Ebay affliant adds in a 120x600 ]

I put every Ebay affliant discovered on the not allowed list.

This adds are most time very stupid and waste add space for good writen valuable ads

dataguy




msg:1402141
 6:55 pm on Feb 3, 2005 (gmt 0)

EPC is down sharply, thank goodness I don't rely on AdSense income.

there's no point being on the rollercoaster if all the ups and downs make you hurl.

Thanks ownerrim, I think I'll make that my new motto!

JRnow




msg:1402142
 6:55 pm on Feb 3, 2005 (gmt 0)

yes. these past two days have been way down - and my account has remained steady for several months now.

willmullis




msg:1402143
 6:58 pm on Feb 3, 2005 (gmt 0)

Well this might sound strange but here are my results.

Tuesday: About average with January in both CTR and CPM

Wednesday: One of my worst days ever in the Adsense program. CTR was about the same as always but the earnings per click went in the toilet!

Today: This morning started off just like yesterday, I seen this thread and got worried. Just checked the stats and now the numbers are back up and the CPM is actually higher than on Tuesday.

lorenzinho2




msg:1402144
 7:00 pm on Feb 3, 2005 (gmt 0)

I try and avoid these threads as well, but we are seeing fairly significant changes.

Comparing Wednesday January 26 to Wednesday Feb 2:

impressions up 2.5%
clicks down 15%
cpm down 24%

yesterday was also an all time low in CPM.

hunderdown




msg:1402145
 7:10 pm on Feb 3, 2005 (gmt 0)

Well, I'm down from the daily averages in January, but then January was an unusually good month for me--almost 50% up from December.

I'm waiting a week to see what happens.

hdpt00




msg:1402146
 7:17 pm on Feb 3, 2005 (gmt 0)

For the past while now eCPM has started the day really high then sunk throughout. Yes, I now some ads may be hitting their budgets, but with my diversified sites and lots of impressions, I think it is something else, especially since before it was pretty constant.

eCPM has started off 130% the past two days in the morning then drops to about 95-100% of average.

So in the end, no real effect. This may be because nearly all my traffic doesn't come through google since I'm sandboxed below the neck. Maybe SERP position is related to eCPM?

totter




msg:1402147
 7:49 pm on Feb 3, 2005 (gmt 0)

Me too poor earnings and CTR

Here is my theory (or guess would be a better word)

In each month whenever I have a high number of clicks (top 5%)for that month my earnings are also way above average for that month. On first thought seems to be a duh kind of thing, but my site has a broad enough scope that the earnings per click should vary widely. I would think that I would have average days with high clicks for example.

Just for fun since I didn't take enough stats in college to make since of this I did a little experiment.
1. I ordered my stats since March of 2004 from highest number of clicks to the lowest. (I added a bunch of pages to my site just in Feb of 2004 which might mess with the results)
2. I multiplied the number of clicks by the average earning per click for the ten highest click days, the ten days where the clicks were nearest to the median and the ten lowest click days.
3. I comapared this number to what I actually got for that day.
Not my real numbers of course but on a high day I might get a $10.00 and $7.6 with $10.00 being my actual earnings and $7.6 being predicted
A middle of the road day might look like $5.00 and $5.25 and a low day might look like $1.00 and $3.00
4. For the ten highest number of click days the actual amount earned was higher than the predicted 9 out of 10 times. For the median days it was higher 4 out of 10 and for the lowest it was again 4 out of 10.
6. I couldn't get simular results when I looked at click through rate or page impressions.
5. I concluded that Google might be holding batches of higher paying clicks for "further review" then spitting them back out at a later date.

Why am I posting this on this thread? I haven't seen either a high click then average click day or a high earnings day for about 12 days now.

One of these days when I don't have much to do I am going to try to get the same results on a month by month basis. I'd be really interested in hearing if anyone else could duplicate what I'm seeing.

thanks

[edited by: totter at 7:52 pm (utc) on Feb. 3, 2005]

amznVibe




msg:1402148
 7:50 pm on Feb 3, 2005 (gmt 0)

CTR is down 20%
CPM is down 16%
Impressions are up 30% but..
..actual clicks are almost stable

This is in line with what I am seeing on my highest volume site.

Hate to say it but I think Google did an adjustment to how much they are keeping by a penny/percent or so.

Could this be greed or is it just more adjusted adwords via the new api?

Either all that or there are a slew of new adsense publishers signed up for February and it's taking a toll in individual profits.

Zygoot




msg:1402149
 8:19 pm on Feb 3, 2005 (gmt 0)

Last three days were very good, beter than expected. CPM is higher than normal.

Maybe a change in the smart pricing system?

alika




msg:1402150
 8:34 pm on Feb 3, 2005 (gmt 0)

Nothing out of the extraordinary for me, either. CTR is on the high range, while CPM is in my lower range (love it to be on the higher range, though). Stats are not out of whack. Ads are also on-target

ken_b




msg:1402151
 8:40 pm on Feb 3, 2005 (gmt 0)

eCPM: on the low side of average range.
CTR: On the low side of average range
Traffic: up

Results: Neutral

Macro




msg:1402152
 8:57 pm on Feb 3, 2005 (gmt 0)

>>Maybe a change in the smart pricing system?

If that's the case it's not across all channels in an account. I've got one channel that has dropped badly, another gone up (both outside of normal variations).

ubaldo




msg:1402153
 9:33 pm on Feb 3, 2005 (gmt 0)

CPM down by 40% for me last 2 days. I've been with adsense for 1.5 years now. CTR down 0.1%. Not pretty.

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