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What is your CTR?
Mikey85




msg:1374575
 11:07 pm on Jan 28, 2005 (gmt 0)

Hi guys,

never mind :)

[edited by: Mikey85 at 11:17 pm (utc) on Jan. 28, 2005]

 

no9t9




msg:1374576
 11:34 pm on Jan 28, 2005 (gmt 0)

I believe there isn't anything in Google's TOS that says people can't ASK about CTR... :)

david_uk




msg:1374577
 12:32 am on Jan 29, 2005 (gmt 0)

It varies. Depends on public holidays in the US, the weather, if people are searching for the information on my site, how many banners per page I'm currently showing, if there's an "R" in the month......

jetteroheller




msg:1374578
 9:41 am on Jan 29, 2005 (gmt 0)

Depends very much on the situation.

Imagine a famouse actress commits suicide

10 thousands of people search for her in Google
and find a picture from her.

In this case could the CTR be unusual low,
because the visitors are not in the right mood.

ncw164x




msg:1374579
 10:20 am on Jan 29, 2005 (gmt 0)

My CTR rises considerable if there is a full moon on a Friday...

sailorjwd




msg:1374580
 10:20 am on Jan 29, 2005 (gmt 0)

I do know you can quadruple it my placing the ads optimally and changing ad border color/background.

martingale




msg:1374581
 10:48 am on Jan 29, 2005 (gmt 0)

We can talk about our CTR's without violating Google's terms of service providing we do not disclose the CTR displayed on the AdSense statistics page, which Google considers confidential information. Nothing in the TOS stops us from talking about statistics we derive from our own analysis of our own weblogs. I have a Javascript trick on my site that pings my weblog every time someone clicks on a Google ad. It isn't perfect and sometimes misses a few clicks (in particular, it misses Firefox clicks), but it gets most of them.

From my own analysis of my own tracking data from my own web logs that I created myself over the last few weeks:

-- 10% CTR per page view
-- 28% CTR per web session
-- 46% of my traffic is organic, 54% from PPC
-- CTR/session for PPC is 29%
-- CTR/session for organic SERPs is only 23%
-- 10% of web sessions viewed over 5 pages

My site is content-oriented and basically I just want to build traffic to it, I don't sell anything, so there are no conversions. I pay for AdWords with money I earn from AdSense, and view that as a way of growing organic traffic over time (I hope people like my site and bookmark it).

I think the PPC traffic is more likely to click through an ad because they are people who are obviously willing to click on ads. I have three ad blocks on my site: 1. left colum, 2. near top of page, 3. footer. I cannot tell you what the CTR for each of these is because I use Google to track that information. I also can't tell you whether any of the above is even close to what Google reports in their stats; but I do trust that my stats are accurate (almost all users used IE, which I can track correctly).

Moderators please correct me if I'm wrong but I don't believe that my reporting this violates the TOS in any way.

martingale




msg:1374582
 10:55 am on Jan 29, 2005 (gmt 0)


Oh yeah, one more thing.. my CTR is *very* consistent, it varies from a low of 9% to a high of 11% and almost never leaves that range. My CTR used to be much lower but some tweaking jumped it from around 5% to 10%. Maybe there's other tweaking that would jump it again, but I haven't been successful in increasing it any further.

HOWEVER, my overall traffic to my site varies like mad. One day I might have 3x the visitors of another day, and EPC is *very* erratic, again swinging by 2x to 3x a day, so overall even though I have stable CTR's my earnings one day after another bounce around like mad.

Mikey85




msg:1374583
 11:38 am on Jan 29, 2005 (gmt 0)

You got 9%? That's very high...how is that possible?
I can't get it higher then 2%! (with 3 ad blocks)

level80




msg:1374584
 12:15 pm on Jan 29, 2005 (gmt 0)

how is that possible?
I can't get it higher then 2%! (with 3 ad blocks)

Try borderless ads, changing the colours so that they are the same as on your site, using three ad units etc etc all these should affect your CTR.

Mikey85




msg:1374585
 12:31 pm on Jan 29, 2005 (gmt 0)

I have already done those things you said, so 2% is really the highest I can go...

europeforvisitors




msg:1374586
 3:26 pm on Jan 29, 2005 (gmt 0)

Why obsess about CTR? CTR doesn't pay the bills. The numbers that matter are effective CPM (because it allows you to compare performance between revenue streams) and total earnings (a.k.a. the bottom line).

I've actually seen posts by WW members who have eliminated lower-CTR pages to boost their overall clickthrough rates ([says a perplexed EFV, shaking his head in wonder].

MrAnchovy




msg:1374587
 4:36 pm on Jan 29, 2005 (gmt 0)

You got 9%? That's very high...how is that possible?
I can't get it higher then 2%! (with 3 ad blocks)

Do not compare CTR.... they are completely meaningingless when comparing site-to-site.

europeforvisitors




msg:1374588
 5:07 pm on Jan 29, 2005 (gmt 0)

Do not compare CTR.... they are completely meaningingless when comparing site-to-site.

Precisely. A site with 10 pages on Harry Potter or Microsoft widgets might have a dozen times the CTR as a site with 1,000 pages about all kinds of popular and obscure widgets, but the latter could easily score higher revenues overall.

On my own 4,200-page site, I could easily multiply my CTR tenfold by eliminating all but the most popular topics. But in the process, I'd be throwing away most of my AdSense income.

dmz17




msg:1374589
 8:17 pm on Jan 29, 2005 (gmt 0)


As far as comparing the 2% CTR to the 10% CTR to the 2% CTR, martingale's is 10% per "page view", while Mikey85's 2% is probably per ad block impression. martingale says he has 3 ad blocks, so his ctr per impression is not much higher than yours.

TNJed




msg:1374590
 10:12 pm on Jan 29, 2005 (gmt 0)

I can't get it higher then 2%! (with 3 ad blocks)

There's your problem right there. With 3 ad blocks if you had a 100% CTR it would only show 33% because for each page view you get 3 ad impressions. Cut out 2 of the ad blocks and your CTR will rise if your 1 remaining block is featured in plain view.

darkmage




msg:1374591
 1:24 am on Jan 30, 2005 (gmt 0)

Here is what you need to do. Work out how many page impressions you get with Adsense code on them - use a log analyser. Do not use the google eCPM number for this. Now take your revenue from Google and divide it by the page impressions and multiply by 1000.

This is the true eCPM and the best measure of preformance. Likewise the true CTR is clicks divided by the page impressions and multiply by 100.

The Google eCPM is misleading - it is ad block impressions, not page impressions. If you have 3 ad blocks at 2%, you should be getting a true CTR closer to 6%.

martingale




msg:1374592
 4:00 am on Jan 30, 2005 (gmt 0)


Yeah, to be clear, dmz is correct: My 10% CTR is per page-view, with three ad blocks on the page, so you would ordinarily think it would be 3x higher than what AdSense reports.

I don't know how much I can say here without getting into trouble, but I have found it very difficult to relate "page views" to AdSense's statistics. I suspect that frequently what happens is a user clicks on the first ad block before the third ad block has even loaded, and so that page counted as two impressions rather than three.

At any rate CTR per page-view is the interesting number, and since AdSense doesn't even allow you to estimate that (dividing doesn't work) I strongly recommend you start tracking your clicks yourself.

martingale




msg:1374593
 4:03 am on Jan 30, 2005 (gmt 0)


Actually, I take that back, who cares about CTR. What I really care about is *which* users have the highest CTR, as that helps me direct my energies when I work on building additional traffic.

It doesn't matter that my site has a 10% CTR really.

It *does* matter that I know organic SERPs have a lower CTR than users I attract through PPC advertising. It *does* matter that I know which of my PPC ads produce users who click on ads and which don't. It *does* matter that I know which of my referrers send me traffic that clicks on ads and which sends me traffic that wastes my time. It *does* matter that I know which pages on my site attract the most clicks.

The real value in tracking your own statistics is that you can relate ad clicks to sources of traffic, and work on building the most valuable traffic.

Otherwise you think any visitor on your site is worth the same as any other--and they're not, some sources send you visitors that are worth MUCH more than others.

Vespasian




msg:1374594
 6:15 am on Jan 30, 2005 (gmt 0)

Another thing to consider is whether your site is good enough for people to want to look around on it. Or, whether they just want to get out of it.

If you have visitors that look at 10 more more pages of your site, for instance, that really skews things. A truer picture would be to find out the percentage of visitors who eventually click an ad. If they go to 20 or 30 pages on a site before clicking on an ad, that's great. It's means we're offering a quality site, and we'll also have people coming back.

david_uk




msg:1374595
 9:43 am on Jan 30, 2005 (gmt 0)

The only time I would let CTR bother me is if the bottom line cash figure was affected. I did wonder if having more banners = lower CTR on that page = lower bid price (smartpricing), but the assembled wisdom here, and my own stats say it doesn't.

I moved one of my banners from right skyscraper to centre block, and both the ctr and income trebled. I recently added an additional ad block bottom of the page, and though my ctr decreased the income for the page increased marginally.

Because I don't have that many banners, each banner is a channel. I look at how each channel is performing, and if it isn't worthwhile having a particular ad block, then I will remove it.

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