homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

Adsense income going down

 11:17 am on Jan 21, 2005 (gmt 0)

Hi all
This month compare to last month my income is down by almost %50.
The numbers of clicks, Page impressions and CTR are higher this month but the income is smaller.
Is it the new policy?
Is it just me or everyone?



 11:27 am on Jan 21, 2005 (gmt 0)

Welcome to WebmasterWorld. These type threads are generally frowned up. You should read the forum charter and look at past threads before posting, with all kindness and respect for your question.

However, to help you, the general theory is that Adsense is like any business. One month can be good, and one month can be bad. There's a lot of fluctuation.. It's like the weather. If you don't like your income, wait 1 day and it can be better or worse.

It's also worth noting that if you are having great months, (like I am right now) don't expect those to last either and start spending money before you get it.

Adsense is not a salary. It's similar to a business and your own business income can vary from month to month depending on ranking factors, traffic, or less advertisers, more advertisers in your niche.

That's just my humble opinion.


 11:29 am on Jan 21, 2005 (gmt 0)

Same here. I've been with AdSense for 1.5 years and this is my worst month ever. Half of my earnings are gone.



 11:29 am on Jan 21, 2005 (gmt 0)

I have a big site and i see any movement that it affects my $$$

Yes, it's a continous progress to lower payments.
A new change started on January 14, 2005


 11:32 am on Jan 21, 2005 (gmt 0)

Not me. I am having the single greatest month ever in 15 months with AS. Thanks in part to sites doing well in MSN. If this continues, I will be in the UPS club.


 12:06 pm on Jan 21, 2005 (gmt 0)

simon3, welcome to WW.

>>Not me. I am having the single greatest month ever in 15 months with AS.

Congrats. The ones who achieve success with Adsense tend to be the ones who don't pull their hair out if it has dropped, don't moan about Google changing pay-out formula, don't gripe about various other conspiracy theories but, instead, analyse their figures with the tools available, work on building their sites, improving the content and adding more content, and doing other "positive" things.

Conspiracy theories, "my clicks/traffic has gone up so my earnings must automatically go up" views, etc won't help your earnings go back up. Taking positive action will.


 12:17 pm on Jan 21, 2005 (gmt 0)

Well said Macro. Absolutely right.

Stop worrying about how much you are making, how much you can make and get back to work on your sites. I've had great months and some that were really, really bad. But you just keep marching forward and work harder.

Forget about Google conspiracies or profit sharing and the other things you have no control over.

Macro's well stated advice has been my personal style over the last 15 months and is leading me into the UPS club and the recent sale of a website for $16,500.

So I believe in what he says very strongly and encourage others to follow his advice.


 12:19 pm on Jan 21, 2005 (gmt 0)

" improving the content and adding more content"

There's a lot of truth to this statement. My site's epc has effectively dropped to about a third of what it was a year ago. However, my site's total monthly earnings are higher than they have ever been due to a never-ending (and I do mean NEVER-ENDING) quest to add new, original content and obtain quality on-topic links.

However, there's nothing wrong with threads like this. No one in these forums should pre-suppose that everyone has been in the adsense game from the start, or is privvy to everything that has been previously posted at WebmasterWorld.

I've pointed more than one webmaster to this destination and told them it can be a great info resource. But, I've also told them, that depending on how they phrase their questions, the responses they get back may seem...like the place is populated with "bleep" (edited for unseemly expletive).


 12:36 pm on Jan 21, 2005 (gmt 0)

I've been a silent reader for about a month now. This is my first post. I'm new to web development [1 year or so] and so far I've found Adsense to be the single most effective advertising you can get for your website.

Initially everything goes slow but if you keep at it mould your site with the right things and understand the psychology of the reader then it's not very difficult to make a few extra dollars with adsense [read few hundred/thousands if UPS].

A few things that Iíve seen make a whole lot of difference in the amount you earn [even on the same keywords]:

1. Hosted on root domain / Subdomain

2. Placement [probably indirectly - converts / does not convert][controversial - is there any particular format and placement which converts MORE]

3. Conversion rate can also be effected by your site's design [how professional does you site look? People probably won't buy when being referred from a poorly designed site]

I've written a short article on Adsense, which I will be posting here soon.

Webmaster world is simply superb and I'm happy to be here :)

Cheers to all!


 12:39 pm on Jan 21, 2005 (gmt 0)

Welcome roycerus, and I look forward to your article.


 2:14 pm on Jan 21, 2005 (gmt 0)

Some of my smaller sites are doing great in MSN, which is driving my profits up this month. But as stated above, nothing is "stable" in this industry. You just got to learn to ride the highs and the lows... AND diversify! I currently have 4 separate revenue streams for my main site. The more revenue streams you have, the more stability. If Adsense is down one month, the others usually pick up the slack, and vice-versa. Now the trick is finding those additional revenue streams that will work for your site. That takes a lot of hard work and experimenting with all the programs you find that fit your niche. But once you find the programs that work (and pay) you run with them...

Good luck.


 3:22 pm on Jan 21, 2005 (gmt 0)

This month is (becoming) my best month ever in 10 month's. So you see, for some people this is a good month for others it's a bad one. This is business, you will have a "better month" if you sell icecreams somewhere in summer, and a bad one in winter.


 3:29 pm on Jan 21, 2005 (gmt 0)

This is my best month ever. Adsense earnings are up with 170% compared to last month.


 4:46 pm on Jan 21, 2005 (gmt 0)

>>3. Conversion rate can also be effected by your site's design [how professional does you site look? People probably won't buy when being referred from a poorly designed site]

On the other hand, having a horrible looking site may make them click on the ads just to get out ;-))


 5:39 pm on Jan 21, 2005 (gmt 0)

for me... CTR is up.. i got the same number of clicks as last month in 3 weeks. but, those clicks last month were worth more. This month's price per click is down. But, overall revenue will be higher this month.


 7:51 pm on Jan 21, 2005 (gmt 0)

I have been with AS since 4/04 and this month my EPC is at the lowest. My traffic has increased 20% over last month but my earnings will be lower. I am in IT/Business topic areas with 10 different topics/sites and I am reporting the everage figures across all ten sites.

I am suspecting, in general IT/Business related ad spend is the highest in Nov/Dec as marketing departments need to spend the allocated quotas for the fiscal year and they bid high to get more clicks and deplete the budgets. Jan is a fresh new budget and people start slowly..at least in IT/Business topic areas. Anyways this is my theory.


 7:53 pm on Jan 21, 2005 (gmt 0)

There is another thread started about this same type of problem, so be sure to check it out, too

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved