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How much do you earn for say 200 clicks a day?
because my earnings are pathetic
stardoc




msg:1370271
 1:49 pm on Jan 20, 2005 (gmt 0)

I have a popular website which logs in about 200 clicks a day, but somehow it is now translating into a good income. I have enough ads for my keywords to fill in even 3 skyscrapers on a page (although i use one or two on most pages) and the keywords net more than $1.5 each on adwords. I am just wondering that even if i get $0.5 per click, i should have been earning around $100 a day. But my income is several times less than that.

Can I have an idea how much others earn for the similar statistics?

 

steve40




msg:1370272
 1:58 pm on Jan 20, 2005 (gmt 0)

sorry confused 200 clicks x .05 cents equals $10.00 or i am missing something

so if you making between $20 and $40 per day i would say that should sit in midrange

steve

stardoc




msg:1370273
 2:07 pm on Jan 20, 2005 (gmt 0)

thanks steve,

sorry for the confusion, but i mentioned $0.5 and not $0.05 in the first post. I am asking this question here because one of my friend's website has been netting around the same no. of clicks, is on similar keywords but net several times more than mine. The only diffrence between his site and mine are the geographical location of the visitors. So I just wanted to get a rough idea about the average income for these many clicks.

[edited by: stardoc at 2:08 pm (utc) on Jan. 20, 2005]

darkmage




msg:1370274
 2:07 pm on Jan 20, 2005 (gmt 0)

I am not sure what is meant by 'But my income is several times less than that.' This would mean you are paying adsense.

Seeing a bid for a keyword only gives a general sense of what to expect, but what gets paid to a publisher is far more complex. Importantly, you did not specify how you determined the bid price.

Also keep in mind that there are multiple ads in a block which have different bids, then there is smart pricing, geographic considerations, or other keywords that may be matched to your site/pages.

trillianjedi




msg:1370275
 2:10 pm on Jan 20, 2005 (gmt 0)

Also keep in mind smart pricing.

Are you sending the advertisers good quality traffic that's likely to convert for them?

TJ

stardoc




msg:1370276
 2:12 pm on Jan 20, 2005 (gmt 0)

thanks darkmage. your comments are appreciated.

I have been following this board ever since the early days of this forum (was just lazy enough for not to register and post) and have optimised the site well according to all the tips found here. I am not paying adwords for the same keywords but checked the bid prices for my site's keywords just to get an idea. I just want to know roughly (or a range) how much do you net for that many clicks?

stardoc




msg:1370277
 2:17 pm on Jan 20, 2005 (gmt 0)

Thanks trillianjedi,

The site has been an authority site in its field even before the advent of adsense and is content rich with original stuff. The click through rate is quite low as the visitors usually get all the information on the pages of the site itself and hovers between 0.2 to 0.6%. Still it manages around 200 clicks a day. I hope that the conversion rate must be quite good for the advertisers as they (the advertisers on adwords) often contact me personally to advertise directly on the site. Funny part is that I now net in more by direct dealing with advertisers than from adsense.

steve40




msg:1370278
 3:04 pm on Jan 20, 2005 (gmt 0)

stardoc
couple of things may be worth noting

The suggested bid price on adwords is NOT often an indication of what advertisers actually pay

Just because you and your friend are receiving similar adds does not mean they are showing up for the same keyword so bid price could be different

At this time it is thought that G percentage is quite high due to lack of competition for contextual advertising on publisher sites and it may be their percentage is as high as 50%

It could be as others have said that smart pricing comes into play due to the number of conversions

Just one further note the higher the number of adds on a site the bigger the chance for the minimum cpc adds to also be shown

I would suggest you try some of the recommendations on this board to increase ctr / epc

steve

sonny




msg:1370279
 4:52 pm on Jan 20, 2005 (gmt 0)

Are you getting the same ads as your buddy's site? Look up the keyword you are targeting in google and see if any of the top ads on left show up on your page.

loanuniverse




msg:1370280
 7:25 pm on Jan 20, 2005 (gmt 0)

Smartpricing

and it is more than conversions IMHO.

I am not saying that this is your situation, but thinking that one can build a website around a high paying theme and expect to get similar EPC than someone else's site that has been around for years would be a mistake. And that is just one of many speculations that can be derived from the different EPC.

BwanaZulia




msg:1370281
 7:37 pm on Jan 20, 2005 (gmt 0)

If I had no information (and I don't) and no stats to go on (and I don't) and nothing more than I guess, I would say you should be seeing $40-$60 a day.

BZ

PatrickDeese




msg:1370282
 7:37 pm on Jan 20, 2005 (gmt 0)

The only diffrence between his site and mine are the geographical location of the visitors

That is the most likely explanation.

I have a site that is available in 3 languages, English, Spanish and French - the EPC breaks down something like this:

English = 1
French = .5
Spanish = .25

That's because there is different adwords inventory for different countries and languages.

smartseo




msg:1370283
 7:40 pm on Jan 20, 2005 (gmt 0)

Well about geotargeting adsense discussion is going here
[webmasterworld.com...]

TNJed




msg:1370284
 9:07 pm on Jan 20, 2005 (gmt 0)

I get a kick out of people sharing their stats. Let 'em. I'm not going to try and stop them. I enjoy reading them and it's not my account which will be terminated. ;)

rfung




msg:1370285
 9:24 pm on Jan 20, 2005 (gmt 0)

Lets face it, Google lets slip much worse things (think click fraud) that by comparison anyone disclosing their CTR is rather minor. I have yet to read about someone being terminated by such action.

*I* get a kick whenever people come forward quoting Google TOS when someone even remotely mentions their stats. I wonder if they are the people that drive at the speed limit on the fast lane too (and this is California, not Texas - there, I dare not mess with:) )

ken_b




msg:1370286
 11:06 pm on Jan 20, 2005 (gmt 0)

How much do you earn for say 200 clicks a day?

Hard to say what someone could earn from 200 clicks a day.

One person might earn $200.00 and the next might only earn $6.00.

It depends so much on your topic webpages that it's just too difficult to make any meaningfull estimates.

What people bid for the relevant terms at Adwords is almost meaningless, because they might not even have their ads published on content sites.

Add in things like Smart Pricing and it gets even harder to estimate.

Pirate




msg:1370287
 9:21 am on Jan 21, 2005 (gmt 0)

>and the keywords net more than $1.5 each on adwords.

That comparison leads to nowhere. Google's traffic estimator suggests .95 to 1.25 USD for my top keywords with the most traffic. I'm actually paying approx. .3 per click.

Undead Hunter




msg:1370288
 3:35 pm on Jan 21, 2005 (gmt 0)

Have you tried removing all of the skyscrapers, and showing just the top few ads? Say, just 3 or 4 ads?

We tested this recently. Removed 2 ad banners, replaced with just 1 on a different part of the page. We're getting *double* the click-thru rate, and we have about the same daily payment as before. I expect it will go up during the year as well.

It's important to track your ad channels seperately so you know where people are clicking on a page. On some pages, ads are better shown at the top, and others at the bottom.

maximillianos




msg:1370289
 3:56 pm on Jan 21, 2005 (gmt 0)

Ad placement and quantity can affect your earnings a great deal. I would follow the advice of running less ads but more ideal placements. This way your clicks are worth a lot more, and you are not bombing your visitors with double the ads.

stardoc




msg:1370290
 4:09 pm on Jan 21, 2005 (gmt 0)

Thanks Undead Hunter and maximillianos. I'll certainly try out your suggestions. I'll keep u updated in this thread if I notice some improvement.

[edited by: stardoc at 4:10 pm (utc) on Jan. 21, 2005]

TNJed




msg:1370291
 4:09 pm on Jan 21, 2005 (gmt 0)

I can recommend the strategy of less is more. One large rectangle, above the fold, center of page. You're welcome. :)

stardoc




msg:1370292
 4:11 pm on Jan 21, 2005 (gmt 0)

Thanks TNJed also.

itisgene




msg:1370293
 4:21 pm on Jan 21, 2005 (gmt 0)

For simple estimation, i have a little calcuation for you here.

I heard from someone that the average CPC on Google is about $0.32 or somehting. Let's assume that number is correct. (This is not an idustry specific).

Let's ASSUME again that the split it 50:50 (Don't ask me why I assumed 5:5. And don't argue that it could be lower than that. I know. :) ).

Without the industry information of your site, you can expect about $0.16 for each click. Not $0.50 or $1.50. I believe you have better numbers now than before. If your topic is for less competitive or high volume, then you can expect less than $0.16.

If Everything is assumed as above. I won't be surprised by your daily earnings.

****************
BTW,
Maybe your friend is not telling the whole story about his/her site. He may have a secret web site/pages that features "money" keywords and get half of the earnings from there. :)

stardoc




msg:1370294
 4:26 pm on Jan 21, 2005 (gmt 0)

It seems that the main suggestion WW users are coming up with is to show less ads for more revenue. I have one little problem here. I have displayed one skyscraper on the right of the content for almost an year (that was in the days when only one ad unit was allowed). But google had always shown the same ads in that block. This led to some kind of ad blindness in the visitors of my website which has a high percentage of repeat users. When google allowed multiple ad units, I added another ad unit at a strtegic location. I noticed that the ads in the second ad block (obviously ads with lower bids) changed more often and presented a variety to the site visitors. I assume that the market for my keywords is dominated by four or five big advertisers who consistently bid a high amount and several hundred small players who pay far less. If I go back to the one ad block format, site visitors will again develop the same ad blindness. I should mention here that both my CTR and revenue increased after introducing multiple ad blocks. Before that it was on a downward curve.

Am I unlucky to be in a wrong segment of keywords wherein the market is so sharply demarcated. Your opinions and suggestions are welcome on the ways by I can optimise my ads for better revenue. I did try center of the page ads but that didn't make much of a difference. On the other hand these center of the page ads infuriated some of the regular site visitors (who are much much more important for me than the ads by goooogle).

stardoc




msg:1370295
 4:35 pm on Jan 21, 2005 (gmt 0)

Maybe your friend is not telling the whole story about his/her site. He may have a secret web site/pages that features "money" keywords and get half of the earnings from there. :)

the friend happens to be a business partner and we both designed the sites together. His site targets for US audience and mine for UK (as he is in USA and myself in UK), but they are on same subject to the core and the sponsors are the same. Almost all of these sponsors sell online products and their relevancy is same in both markets. The only difference I could think of is the value of a US click compared to outside US clicks. May be google discounts clicks from international markets?

no9t9




msg:1370296
 4:36 pm on Jan 21, 2005 (gmt 0)

i had my ad block (120x60) on the right as you did but later moved it to the left side. My CTR has doubled and has NEVER dropped back to previous levels.

I think the left is better because most people naturally read left to right and also the left side is always visible without scrolling. Sometimes on the right, it is outside the window view and never gets seen.

alika




msg:1370297
 4:37 pm on Jan 21, 2005 (gmt 0)

It seems that the main suggestion WW users are coming up with is to show less ads for more revenue.

I've never subscribed to this idea. We use 2-3 ad blocks on each page - a large rectangle near the start of the article, a large rectangle at the bottom of the article, and for long articles (which are often the case), a 5-ad skyscraper on the side. Revenues are increasing every month (except Dec which is a traditionally slowwwww month for us) - so I don't see any proof that you need to show less ads to get more revenues.

stardoc




msg:1370298
 4:40 pm on Jan 21, 2005 (gmt 0)

For simple estimation, i have a little calcuation for you here.
I heard from someone that the average CPC on Google is about $0.32 or somehting. Let's assume that number is correct. (This is not an idustry specific).

Let's ASSUME again that the split it 50:50 (Don't ask me why I assumed 5:5. And don't argue that it could be lower than that. I know. :) ).

Without the industry information of your site, you can expect about $0.16 for each click. Not $0.50 or $1.50. I believe you have better numbers now than before. If your topic is for less competitive or high volume, then you can expect less than $0.16.

If Everything is assumed as above. I won't be surprised by your daily earnings.

:-( my income is still far less than this!

itisgene




msg:1370299
 4:43 pm on Jan 21, 2005 (gmt 0)

the friend happens to be a business partner and we both designed the sites together. His site targets for US audience and mine for UK (as he is in USA and myself in UK),

You have your answer there, I think.

As an Adwords advertiser, we select US only for the content ads, since our main market is the US. Only a few of the top advertisers may sell their products in the UK and only a few out of those few may use content ads. So, I guess you are looking at mid-bototm advertisers for your keywords I guess.

stardoc




msg:1370300
 4:52 pm on Jan 21, 2005 (gmt 0)

thanks alika for giving a different perspective.

I just want to clarify, what would be the best strategy for websites which have a lower unique visitors(UV)/total visitors(TV) ratio. In my opinion multiple ad blocks works better for those with a lower UV/TV ratio than those with a higer UV/TV ratio. My hypothesis is based on the fact that most of the UV originates from search engine referrals and hence they are obviously looking for some information. So if we present them a high paying exit option (single ad unit) at the top of the page itself, you will net in more. But the repeat visitors(RV) scan the complete page and read all the content. Multiple blocks here work better by giving them an option of exiting at several strategic points.

These deductions are based on observation of the revenue by various websites in my account and the log files for UV and RVs. I might be wrong but I just want to know from others how their sites perform in relation to multiple or single ad blocks with respect to UV/TV ratio.

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