It's natural, I suggest you only check it once a day to avoid going crazy.
*but* *but* *but* can-not arrrrgh *POOF*
Maybe less than that, in you case, killroy :-)
Check stats for anything once a day?
You guys can really do that?
I just joined AdSense and I hope that after ten years I'll be able to check stats 10 times a day!
You mean only once an hour right? Once a day would be.. um.. err.. impossible
To make you feel better, my CTR is down about 30% yesterday and today. It's corrected back up a little bit this afternoon after a site change, but it's still lower than usual. I suspect it's the same end-of-the-month-ad-budgets-gone business that seemed to drive things a little lower last month as well.
If it doesn't pick back up by Sept. 2nd, then I'll start worrying....
My CTR has been going through massive swings the past few days:
August 24 - Normal (maybe a tad high)
August 25 - Down 150%
August 26 - Back to normal
August 27 - Down 125%
Hope it's just the end of the month budget crunch :)
How can they be down 150%? Did you have a negative number?
|How can they be down 150%? Did you have a negative number? |
For example: Yesterday's CTR - 0.5%, today's CTR - 0.2%, so down 150%.
You mean a decrease of 60%
3/5 = .6 or 60%
1-(2/5)*100 = 60 or 60%
60% is the amount of decrease between 5 and 2. 2 is 40% of 5. The remainder that is missing is the other 60% to equal 100%
The other way around. If yesterday 2 and today is 5. Then it would be an increase amount of 150% or 3.
5-2=3 3/2=1.5 or 150%
It incerased 3 clicks or 1.5 times the base amount of 2.
In terms of your click rate going down = the same thing.
You had a .5% click rate and it went down to .2%
so .005 - .002 = .003
.003/.005 = .6 or 60% decrease
Your click rate today is 40% of what it was yesterday and decreased 60% from yesterday.
Being Very Careful with my math--my CTR is today about half of what it's been the last three days, with slightly above average impressions. This will of course only encourage killroy in his obsessiveness...misery loves company.
BTW, killroy, I think you should change your ads to red and yellow to match the other stuff. That would look very classy.
In the last week the CTR WENT UP and revenues went down, then CTR went up again and this time revenue went up with it (100%). So now total revenues have doubled, as you can tell from all of the above, the less you check adsense stats the saner you become and the better your cash flow becomes.
I refuse to check any stat more than once a day, usually check it just before I start work.
Great post. I wish there was more of that around here!
Percentages always gave me problems (i have done the same thing as valortrade many times). I have been crunching numbers and creating charts and graph for adsense latetly so I felt I was up to par to try and explain the error.
CTR is fine today, but EPC is down by 70% (yes, really, arubicus, I double checked with your figures too! hehe!).