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I need better targeted ads
What is the best way to do it
leifwessman




msg:1321162
 6:38 am on Aug 27, 2003 (gmt 0)


My ads are not 100% targeted to my content. I've put the important keywords in <h1> and <h2> tags, and in the title of course.

Wouldn't it be great if there was a adsense tag <ADSENSE> where you could specify your specific keywords for the specific page?

<ADSENSE>keyword1, keyword2</ADSENSE>

I'm thinking of cloaking only for the User Agent "Mediapartners-Google/2.1..." and do some keyword stuffing. Is this against the TOS? (I'll not be doing any cloaking for the regular google bot).

Is there a better way?

Leif

 

Blue_Fin




msg:1321163
 6:42 am on Aug 27, 2003 (gmt 0)

It's really important that you are aware of the contents of the TOS. I would suggest that you check there yourself.

WebWalla




msg:1321164
 7:05 am on Aug 27, 2003 (gmt 0)

I believe the normal textual content plays a very important part in determining the ads. I have a page about a particular restaurant in a particular city. The title and headers include the word restaurant and the city name, yet I only get 1 ad on the leaderboard format for olive oils. Since I'm describing a visit to this restaurant and mention what dishes we ordered, there is much mention of different foods. The term olive oil is used just once in the text.

Jenstar




msg:1321165
 7:12 am on Aug 27, 2003 (gmt 0)

where you could specify your specific keywords for the specific page?

With something like that, there is just too much opportunity for publishers to scope out the highest paying keywords that still fit within a generalized theme of the site and use those keywords.

The term olive oil is used just once in the text.

Something to also keep in mind is that the ads are also based upon their own keywords. That particular AdWord could have been targeting keywords anything from "Italian restaurant" to "focaccia bread". So even though you only mention olive oil once, that is probably not the term that AdSense is targeting for your page. A quick search of olive oil shows no shortage of AdWords, so if "olive oil" was actually what was targeted on your page, it should have provided a full leaderboard of ads, not just one.

justageek




msg:1321166
 12:45 pm on Aug 27, 2003 (gmt 0)

Your idea for the tag is a good. I've seen it used by other folks. Problem with Google doing it though is that have to get their money worth out of the Applied Semantics purchase :-) I always though that was a less than smart purchase anyway.

creative craig




msg:1321167
 12:52 pm on Aug 27, 2003 (gmt 0)

WebWalla, I have the same problem!

I have a modified widgets site. It names the place where they can be seen once a month, so Adsense at times gives hotel details for the area instead of any links on widgets :(

Craig

mipapage




msg:1321168
 1:02 pm on Aug 27, 2003 (gmt 0)

I always though that was a less than smart purchase anyway.

I guess you aren't using/making cash with adsense [appliedsemantics.com] then?

justageek




msg:1321169
 1:25 pm on Aug 27, 2003 (gmt 0)

mipapage - Correct. I don't use adsense. I have helped others who want use it so I am very familiar with it. I do think that contextual advertising is much better than other forms as I have been helping people test the concept for years. What I have never seen, not even from Applied Semantics, is a solution that is done totally with software work. Comes close to working and works very well as Applied Semantics intended it to work but is not ready yet for the masses as implemented today. If it were than AI would already be here because that's what this needs to do to work everywhere.

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