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I See Google Ads Everywhere
Implications?
Chndru




msg:1321779
 1:32 am on Aug 27, 2003 (gmt 0)

I do my little bit of browsing and i see Google Ads everywhere...it feels like these Ads are chasing me wherever i go...Guess, Google is starting to own the web...

Feeling like too much of context targeting going on..If i read news about cricket, they give Ads about buying cricket equipment, as if i am going to buy it! Maybe, sometime non-context advertising gets more interesting..with colorful banners..lol :-)

 

europeforvisitors




msg:1321780
 2:16 am on Aug 27, 2003 (gmt 0)

Feeling like too much of context targeting going on..If i read news about cricket, they give Ads about buying cricket equipment, as if i am going to buy it!

Contextual advertising makes sense if the topic lends itself to a purchase. But on a lot of sites and pages, it's just a waste of space. (Reading an article on "mass graves" in Iraq doesn't mean you're in the market for Roman Catholic liturgical products or a cemetery plot!)

amznVibe




msg:1321781
 2:17 am on Aug 27, 2003 (gmt 0)

If you are talking about adsense banners, I believe you can block them all by stopping "googlesyndication.com" in any firewall.

jonknee




msg:1321782
 4:51 am on Aug 28, 2003 (gmt 0)

If you block the ads, you're being exactly the person you as a publisher hate. View. Click and buy. Support the sites you like.

Kackle




msg:1321783
 5:46 pm on Aug 28, 2003 (gmt 0)

Use two browsers. One for first-level surfing with JavaScript disabled and third-party images disabled.

Use the other for second-level surfing when there's something you have to get that can't be done with the first level. Just copy and paste the URL from the first browser over to the second.

It's the only way to fly.

2_much




msg:1321784
 6:44 pm on Aug 28, 2003 (gmt 0)

Chndru, I'm with you on that one, wherever I go they're there, it's amazing how quickly this has taken off. I don't find the ads too intrusive, in fact, sometimes they've been downright useful.
I think this model is here to stay, and I'm sure we'll see other companies following suit soon. I wouldn't be surprised if banner ads are pretty much completely replaced by this model.
One reason why I don't mind it is because it gives a lot of content-based sites, that don't sell products, a way to at least pay their operating costs.

analyst




msg:1321785
 6:35 pm on Aug 29, 2003 (gmt 0)

EFV,

Ha ha. Maybe I shouldn't laugh at "mass graves," but you make a good point.

We can address the problem in a limited way. (Is this the board where I cant say anything at all about my site content? Sorry.) My site is about aviation history, with a page on a famous pilot named "Erich Hartmann." Damn, Google filled that box with ads for "Hartmann" luggage.

So I blocked/excluded 3-4 of the luggage-offering sites, and let it go at that. Similar things can happen on almost any topic.

One more - I have some pages on Iraq/current events. Google fills that up with ads from websites that frequently espouse views diametrically opposed to mine. I resist the temptation to click on them repeatedly, and thereby cost them money. But I do add those to my block/exclude list.

ThatAdamGuy




msg:1321786
 4:42 am on Aug 30, 2003 (gmt 0)

I see Google Ads Everywhere

Whispered in a child's voice:
I see dead affiliate programs everywhere.

chiyo




msg:1321787
 7:58 am on Aug 30, 2003 (gmt 0)

2much, with his normal perspicuity noted: >>it is because it gives a lot of content-based sites, that don't sell products, a way to at least pay their operating costs. <<

This may well save the web. If Adsense is setting a new model for web advertising (ie, it survives and other competitors come in), it may well save the web, where the rewards for publishing content (which is the reason why people go to the web), were very poor compared to sales sites, resulting in content being drowned in a sea of affiliate and commerce sites.

Commerce sites needs other objective content on the Web to survive, because content is what brings people to view the media. Very few say they visit the Web to buy, compared to those who say they go to find information or communicate, but many do buy secondarily. No eyeballs, No sales. It's symbiotic, and anything that encourages more useful substantive objective content in the web is good for all - users, publishers, information, and commercial sites.

europeforvisitors




msg:1321788
 1:36 pm on Aug 30, 2003 (gmt 0)

Whispered in a child's voice:
I see dead affiliate programs everywhere.

LOL.

AdSense is going to be a strong competitor to affiliate programs, but its main effect may be to relieve such programs of low-performing affiliates. That may not be a bad thing for the affiliate programs.

FWIW, although my editorial "content site" is doing very well in AdSense, I still earn twice as much from affiliate programs. So AdSense hasn't discouraged me from being an affiliate--although it has discouraged me from working with programs that are (or are likely to be) marginal performers on my site.

universetoday




msg:1321789
 5:20 pm on Aug 30, 2003 (gmt 0)

Google would have a much harder time signing people up if most affliate programs weren't so skewed against affiliates. It was a simple calculation for me to drop all my affiliate programs in a second in favour of Adsense. Whenever you have a business model that takes advantage of people's desperation or ignorance, you've built yourself up on a house of cards.

Chndru




msg:1321790
 8:14 pm on Aug 30, 2003 (gmt 0)

Whenever you have a business model that takes advantage of people's desperation or ignorance, you've built yourself up on a house of cards.

can't agree more :)

europeforvisitors




msg:1321791
 9:25 pm on Aug 30, 2003 (gmt 0)

It was a simple calculation for me to drop all my affiliate programs in a second in favour of Adsense. Whenever you have a business model that takes advantage of people's desperation or ignorance, you've built yourself up on a house of cards.

There are good and bad affiliate programs. Furthermore, the terms of an affiliate relationship are often negotiable if you can deliver an audience that the vendor wants or needs.

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