I have a question that has been deeply bothering me. I m deciding on creating a content site for health insurance. Considering that the payout is only $5 per completed lead, I figured i would have to stick to adsense. I tried pasting adsense to an article and tested it (with someone else of course) and i got 14 cents. However, if you look up health insurance at Google Adwords, the cost is 8 dollars plus for the 1-2nd positions. Why is this so and what should i do?