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This 72 message thread spans 3 pages: 72 ( [1] 2 3 > >     
Blocking "generic" ads
What is your advice on this?
beggers




msg:1376206
 9:00 am on Dec 29, 2004 (gmt 0)

By "generic" ads I'm talking about advertisers like eBay.com, Shopping.com, and PriceGrabber.com. No matter the keyword is, they have an Adsense ad saying how you can "Buy ABCDEFG here" or "Compare prices of ABCDEFG here" or find "New and used ABCDEFG here", etc.

What is your opinion of these ads? Do you think they are given higher priority because of the volume they represent to AdSense?

I'm wondering if blocking them would allow more targeted advertising to be displayed. What do you think?

 

hunderdown




msg:1376207
 2:47 pm on Dec 29, 2004 (gmt 0)

The way AdSense works, those SHOULD be the most targeted and best paying ads. So I wouldn't block them--they might be difficult to block effectively in any case, as they are most likely affiliate ads. Block one, and another pops up.

But more important is the fact that blocking ads that aren't direct competition is likely to be counter-productive, as has been discussed here a number of times over the past several months....

amznVibe




msg:1376208
 5:13 pm on Dec 29, 2004 (gmt 0)

add amazon.com and others to that generic list - I block them and have never regretted it - much more meaningful ads and the visitors appreciate it since it prevents making your page looking like a joke (ebay ads are insane, try searching for "dead pets" on google and see)

roitracker




msg:1376209
 5:22 pm on Dec 29, 2004 (gmt 0)

Discount Dead Pets
New & used Dead Pets.

LOL. eBay ads are a joke.

annej




msg:1376210
 8:09 pm on Dec 29, 2004 (gmt 0)

I block them mostly because they make it look like the person is going to actually find a certain type product then when they get there it's just another search.

I want my regulars to think my ads will help them find things they would really be interested in buying.

hunderdown




msg:1376211
 8:51 pm on Dec 29, 2004 (gmt 0)

This discussion on the AdWords forum might be relevant:

[webmasterworld.com...]

If this actually happens the problem--or at least part of it--may go away without any action on your part.

beggers




msg:1376212
 4:33 pm on Jan 1, 2005 (gmt 0)

Just as an update, I did block eBay.com, Shopping.com, and PriceGrabber.com, but they were just replaced by Shopping.Yahoo.com, Target.com, etc. I guess the AdSense inventory is mostly these dynamic ads now. This is a shame because they have no compelling sales text and offer little incentive for click-through.

annej




msg:1376213
 3:12 am on Jan 3, 2005 (gmt 0)

I just expressed a bit of my frustration at [webmasterworld.com...]

I'm hoping the increase in these ads is temporary. I think I'll wait 2 or 3 days before I block any more of them in case they go away (I wish).

When I test my words at [google.com...] there are still plenty of ads which makes me wonder if more and more advertizers are opting out of content advertizing.

I can't help but think that if made for adsense sites were banned and only true content sites were allowed that more adwords folks would stay with content.

larryhatch




msg:1376214
 5:45 am on Jan 3, 2005 (gmt 0)

I tried "dead pets" and found hilarious (if sad) ads from ebay and Yahoo.
I sent the page to four people. I hope they aren't too offended. -Larry

rytis




msg:1376215
 7:10 am on Jan 3, 2005 (gmt 0)

I don't know the exact mechanism, but looks like the adwords advertisers with ebay/shopping/pricegrabber etc. spam 100,000,000s of 4-10 word combinations, so that their nonsense is always "better" targeted and served first.

In other words, they exploit weakness in adwords/adsense :

ad campaigns for:

"blue widgets buy shipping pay"
"blue widgets 2004 free shipping"
"blue widgets buy 2004 best"

will always be served to your site ahead of just generic "blue widgets" campaing, even if the "blue widgets" ads are bidding 100x higher price, because all of the words blue-widgets-shipping-2004-buy probably exist on your page, so adsense consider these better matching.

Whatever content you have on your site, there will soon be $0.03 per click spam ad campaing waiting for you from Ebay & similar.

amznVibe




msg:1376216
 7:28 am on Jan 3, 2005 (gmt 0)

Just as an update, I did block eBay.com, Shopping.com, and PriceGrabber.com, but they were just replaced by Shopping.Yahoo.com, Target.com, etc.

Yup, keep blocking.
There are about 10 to 20 of them at most (depending on the season).
I'd publish the list but I'd have to weed through all mine and it's probably not fair to the affiliates on this forum who use all those serives.

beggers




msg:1376217
 8:58 am on Jan 3, 2005 (gmt 0)

rytis,

If what you're saying is correct, then these dynamic junk ads are choking out the true content-related ads. It's finally dawned on me that these ads must be the reason my revenue from AdSense is only a tiny fraction of what it used to be. The real paying ads are being smothered, or maybe spammed out of existence is a better way to put it.

I think Google should give us the ability to opt-out of dynamic ads like this, especially if there are plenty of "real" ads to display.

If anyone can provide a comprehensive list of dynamic advertisers, I would greatly appreciate it.

DamonHD




msg:1376218
 11:10 am on Jan 3, 2005 (gmt 0)

ASA, one for you...

I think this is an excellent idea and would can most of the crap in one go.

I'd also like to option to exclude ads that have used dynamic keyword insertion.

Rgds

Damon

stuntdubl




msg:1376219
 1:26 pm on Jan 3, 2005 (gmt 0)

Sooner or later a stink will be raised about ebay ads...I imagine G just hopes it's later since they are basically cashing in on ebay's often goofy bid strategy.

Freedom




msg:1376220
 2:06 pm on Jan 3, 2005 (gmt 0)

I block them mostly because they make it look like the person is going to actually find a certain type product then when they get there it's just another search.

That's G** D*** right.

I want to make money with adsense like everyone else but there are limitations. Earning .03 cents from a visitor just to send him to another page where he has to search all over again does not help build the positive reputation I desire for my websites.

In theory, it's no better then the scraper sites that build phony search engines just to come up with 100,000 pages of crap content in order to employ the shotgun approach to making money from adsense.

A quality site deserves quality advertisers.

Jenstar




msg:1376221
 2:12 pm on Jan 3, 2005 (gmt 0)

Please, no more examples of Adwords advertisers ads :)

novice




msg:1376222
 2:16 pm on Jan 3, 2005 (gmt 0)

Edited

Sorry Jen I posted before I read your post.

hunderdown




msg:1376223
 3:39 pm on Jan 3, 2005 (gmt 0)

rytis,

Thank you for this well thought-out post. If this is true, you've discovered an exception to the rule that you should not block ads unless they are direct competitors.

I'm going to spend some time today seeing what is showing up on my site, and updating my filters.

Hanu




msg:1376224
 4:25 pm on Jan 3, 2005 (gmt 0)

I'm not an AdSense Guru but if AdSense spam brings down webmasters' revenues, Google's revenue will go down too, right? It must be a temporary problem.

grelmar




msg:1376225
 5:43 pm on Jan 3, 2005 (gmt 0)

Reminds me of this thread [webmasterworld.com] where we were discussing getting more relevant ads instead of funny irrelevant ads triggered off by words buried in the context of the page.

As a side note, I've since tried a number of approaches to get more targeted ads, none of them seem to be working. Even exchanged a few e-mails with the folks at G, and their end response was, essentially "Yes, we know there are issues, we're working on it."

Mmmm-hmmm.

I suspect the problem is that, just like with the SERPS, people are learning how to game the results with AdWords. And like the SERPS, this is reducing relevance in a downward spiral.

I'm not going to completely remove adsense, but I think, in the end, the way for me (and many others) to get better, more targeted and relevant ads on site, will be to take a more personally managed approach, rather than relying on something automated.

FourDegreez




msg:1376226
 6:47 pm on Jan 3, 2005 (gmt 0)

"Find menstrual cramps at Ebay!"

Yes, I've seen it. lol

hunderdown




msg:1376227
 10:02 pm on Jan 3, 2005 (gmt 0)

I have taken some time to look, and have discovered that I have very few of these generic ads showing up on my site. Where they do, they appear on pages that are on a slightly different subject from the main focus of the site. I use a tower block with four ads, and the generic ads never show up above position 3, if they show up at all.

Where they do appear, they are reasonably relevant and might actually be clicked.

So far, at least, no need to block them, I think. That's a relief.

maherphil




msg:1376228
 12:33 am on Jan 4, 2005 (gmt 0)

Definately block the yahoos, ebays, and johnnyinfodirectory.coms of the world. They are supreme bottom feeders and will monetize your clicks way better then you.

annej




msg:1376229
 2:31 am on Jan 4, 2005 (gmt 0)

I don't know the exact mechanism, but looks like the adwords advertisers with (those advertisers we aren't supposed to name) spam 100,000,000s of 4-10 word combinations, so that their nonsense is always "better" targeted and served first.

Interesting. I'm impressed. Your theory sounds right on.

A quality site deserves quality advertisers.

I wish google had a program like that.

Moth




msg:1376230
 8:10 am on Jan 4, 2005 (gmt 0)

Is it possible that if we all blocked these unwanted advertisers and gave notice to Google that we had and why we had...it might give Google more reasons to fix the problem than they have to just let it ride?

Hollywood




msg:1376231
 8:21 am on Jan 4, 2005 (gmt 0)

I have to say the [Dead Pets] search one is quite sad for eBay!

For eBay.com to show dead pets and target this as a term is a bit overdoing it, makes 'em look DUMB!

And once clicking on the eBay add on the right side I got this as an item for sale... my gosh! ---> "LIVING DEAD DOLL Calico with dead pet Muzzy"

Ummmmm.... ooop!

Plain & just dumb! - And eBay just paid for that click!

PS - Oh they (eBay) are also showing search result targets on adword ads for "Dead Father" and "Dead People"... Dead people search shows a title --> "Great deals on Dead People"

Oh and this one for a search for "Dead bodies" produces this headline. Man ya gotta wonder if they have some other country in mind, this should goto Jay Lenno. Very Sad! (See below)

[Dead Bodies For Sale
Low Priced Dead Bodies.
Huge Selection! (aff)]

And I thought Hollyweird was weird...

Hollywood

kdehead




msg:1376232
 10:38 am on Jan 4, 2005 (gmt 0)

it gets even weirder and sillier - "tubby custard" gets you an ebay ad.

webmastertexas




msg:1376233
 3:30 pm on Jan 4, 2005 (gmt 0)

If you have Adsense up on forums, you should definitely block all those "forum" or "bulletin" ads, such as vbulletin and phpbb. That's all your forum Adsense will show if you don't block them, is those ads. Once I did this, my Adsense ads started showing relevant ads. And although the CTR isn't very high, I'll be shock if they weren't very high paying for some reason.

Macro




msg:1376234
 5:04 pm on Jan 4, 2005 (gmt 0)

I don't ban any URLs.

rytis, it's not in Google's interest to serve lower paying ads when higher paying ones are available. It about context yes, but also about money. And the algo works out the highest paying ads that are related to your content. It usually gets that right. If you see dead cat ads that doesn't mean the algo is not working. It could be doing just what it was designed to do - maximising income for you and Google.

beggers, if you draw the wrong conclusion about the cause of your revenue decline you'll just end up barking up the wrong tree. There is no evidence of this theory. Look deeper.

DamonHD, I'm sorry I don't agree that allowing publishers to opt out of dynamic ads will cure anything. You won't achieve critical mass of publishers blocking dynamics. Till that happens autogenerated ads will continue.

>> Whatever content you have on your site, there will soon be $0.03 per click spam ad campaing waiting for you from Ebay & similar.

We don't even know that they pay only 0.03. For high value items sold on an auction site the commission works out to a healthy four figure sum. It may be in their interest to attract high value sales - like property auctions - to their site even sometimes at a cost of $xx.xx, or more. And you could be sharing in that high EPC.

Unless you don't want to see "Best prices on dead cats" ads... in which case it's a personal preference - block these URLs - but it is more likely to lower your earnings that improve them. Bear in mind that an ad that says "Best prices on dead cats" is more likely to get clicked out of curiousity value than "quality cat foods". And that visitor is likely to hit the back button to return and read your compelling content when they don't find any dead cats for sale.

Sure, if you seach for " menstrual cramps" ;) you'll find it for sale on the 'bay. Sure, I don't like the tasteless ads their auto bidding system doesn't filter out. Sure, I don't like content-less sites. But, I don't obsess too much about the petty details.

kempozone




msg:1376235
 6:32 pm on Jan 4, 2005 (gmt 0)

I don't think these "ebay" ads are coming directly from ebay. These ads are from affiliates of ebay. Hence the (aff) at the end of each ad.

I believe these "stupid ads" are everywhere because of they are only paying the minimum .05 cpc for each ad. And if you are unfortunate to have these ads show up on your site, you are making less than .03 per click.

kz

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