Don't be afraid to put them in prominent places and/or in places where not all people will even recognize them as an advertisement...
Color scheme can be more important than you think as well.
Read the program policies and the terms and conditions
|in places where not all people will even recognize them as an advertisement... |
That is the best advice. Phrased another way, use adsense as an intelligent part of your content - make it look like content - filter it so it shows very relivant ads to your viewers and then they will (very willingly) click.
The biggest mistake I see out there are ugly, stick-out ad blocks, completely unfiltered. People don't like to be hit over the head with "ads" they like subtle info that tickles their brain.
Don't bury it at the bottom of the page like it's an apology or footnote. Fold it into your content and you will get the most eyeballs looking at it - then make sure if they are looking, they are seeing something on topic.
>> What is your greatest Adsense advice?
Surely it's gotta be: let the visitors do the clicking. ;)
How come this thread for newbies is started by a senior member?
I believe that the reason I do Ok out of Adsense is primarily down to site content. I do well on search engine traffic, and repeat visitors. Concentrate on getting a good site, and promoting it is my no 1 tip. Get this right then monetising the site effectively (be it Adsense or whoever) flows from this automatically.
Secondly, experiment with banner styles, placement and various pages within the site. As someone else says, don't be afraid of prominent banners. They can tone in well with the site by choosing border colours that match existing page elements. In my case, I started off with a small discrete banner at the top, moved to a right aligned skyscraper, and finally moved it to a square box central on the page. Doing this trebled my CTR and earnings. But it still looks in keeping with the site as I spent the time to get the look just right.
Thirdly, don't get paranoid about the peaks and troughs, or checking stats every 10 minutes. There are so many factors that you can't control. Such as bid prices, who is bidding, who is visiting, public holidays, Google tweaking algorythms and even if it's a sunny day outside! I look at the stats daily of course, but I'm primarily interested in seeing long term stable growth. You get bad days and good days - nothing you can really do about it. Just look at the month overall.
Oh, and don't forget to be in compliance with the TOS etc. etc. etc.
|Don't be afraid to put them in prominent places and/or in places where not all people will even recognize them as an advertisement... |
And to think that some advertisers have the nerve to complain about non-converting traffic from the content network.
|How come this thread for newbies is started by a senior member? |
Well it's phrased "What... is the greatest advice you can give to newcomers", so its more an opinion question webmastertexas can look at in comparison to his/her already well formed views.
well europe i didn't mean to trick the user, I was thinking more along the lines of what amznvibe posted.
Besides i'm heavier on the adwords side, so trust me I don't want publishers to be doing any nasty tricks, but good ads that blend are perfectly OK.
Remember the question was "how to improve earnings".
I amend to my post "Within the rules, without even bending them."
Use large rectangles even if it does not look very good in your content.
Oh, and just to mention it: Make good content.
>>you can give to newcomers to Adsense on how to improve their earnings?
build more pages, concentrate on getting traffic, low paying ads that get seen earn you much more money than 'high paying' ads that don't get seen.
>>How come this thread for newbies is started by a senior member?<<
Because you're never too old or "senior" to learn something new. Also, it's not a bad idea to get all the advices into one thread. Saves people the trouble of having to sift through all the other threads or read the umpteeth "How do I improve my earnings?" thread started by a newcomer (as I did, and as I'm sure most people did).
My own advice is that rectangle boxes in the middle of content, despite looking very ugly and unwieldy, WORKS.
Agree with all stating that you need to put your ads tightly integrated with your content. Don't keep them off to the sides. Try to make them blend in with what users are there to read.
You have to experiment with the colors/backgrounds of your ads. I've found that making them match my site's background (with no border) and having the links match my site's link colors works best for me.
Hope this helps.
I have five important tips:
Tip #1: Focus on quality content and site traffic.
Tip #2: Focus on quality content and site traffic.
Tip #3: Focus on quality content and site traffic.
Guess what tip #4 and #5 are.
My experience is that content wins out over tricks every time.
The best earning pages I have don't have any fancy AdSense tricks, but they provide information that people want.
Making my website easy to use via good design also paid off well. People like a site that's fast and clean and easy to navigate.
Another piece of advice would be to ignore any stats unless they are averaged over at least a couple of weeks, if not months. I see huge variations from day to day at times, totally unrelated to anything I've done to the site.
I once saw a 5 fold increase in revenue the day after I changed the ad colors on a couple of pages. I thought I'd discovered the Adsense secret. 2 days later when I got the channel stats for those pages, the revuenue increase turned out not to be a result of the changes at all. The changes made no difference. The revenue increase came via a mention and link on another prominant website. Luckily I didn't go crazy and change the ads on every page before I figured out what was going on!
Intigrate Adsense with the 'look and feel' of your site as much as possible.
The more descriptive the text and narrower the focus of the page is, the better adsense performs for me.
All of my adsense blocks stand out as what they are, BIG ads. They stand out a lot, I use different ad backgorund colors, which rotate. I doubt if anyone could mistake them for content.
2: Add more pages!
The more, the merrier. Make them with good solid content.
|The best earning pages I have don't have any fancy AdSense tricks, but they provide information that people want. |
Same here. I've got some pages and directories that earn extremely high CPMs, and the "Ads by Google" clearly stand apart from the page content.
Fact is, if you have valuable editorial content and the ads are on topic, you don't need to fool anyone: Readers of niche media want to see and respond to relevant ads; that's a fundamental principle that keeps trade, hobby, craft, fashion, and other special-interest publications in business. (I remember being in a meeting where the CEO of a leading magazine publisher said: "In surveys, people tell us that one of the reasons they buy our magazines is for the ads.")
Another tip: Don't try to optimize for specific keywords or keyphrases; instead, concentrate on providing a wide range of useful information within your topic. You never can tell what will turn out to be a moneymaker: I have one section of my site that I regarded as a loss leader, and now that I'm able to track it with URL channels, I've discovered that its AdSense CPM is about five times the overall AdSense CPM for my site.
And finally: Focus on the long term, not the short gain. Tricks or techniques that work today may be useless or even counterproductive tomorrow. If you build a quality site with "evergreen" content that can be updated as necessary over time, you'll have a much better chance of building sustainable--and steadily growing--income from AdSense and other revenue sources.
My greatest adsense advice would be to add more content
Something different that I would add would be to figure out a way to get your visitors from your most popular pages to the pages where you earn the most money per impression.
Yes, I think people really need to pay attention to the advices regarding content. Too often I see people trying to find "the hidden secrets to getting rich off Adsense" and forget about just making good content to draw people there in the first place.
|Too often I see people trying to find "the hidden secrets to getting rich off Adsense" and forget about just making good content to draw people there in the first place. |
Sometimes the glut of cookie-cutter "made for AdSense" and affiliate sites makes me think of the days when everybody and his brother were trying to get rich in mail order. When the bubble bursts, we're going to hear a lot of wailing and teeth-gnashing.
|When the bubble bursts, we're going to hear a lot of wailing and teeth-gnashing. |
And what a sweet sound it will be to my ears.
Adsense is your friend. Don't try to cheat him.
If you encounter some bizarre behavior with your
traffic/ctr/income in Adsense, just ask him.
Your best deal is to act before Adsense act, ASAP.
Like someone has said before, just use the earnings to invest onto your site.
If the Adsense bubble bursts, and you have invested, then I'm sure the 1 Million visitors each month you have built up will get you by with other advertiser means.
The internet is hot right now, but not everyone has caught on, there is still a few more years of peak time in my opinion.
Not everyone has credit cards and there are alot of people against buying online.
Each year the figures of people that buy online keeps growing.
Reviews and "How to" articles (how to install a widget... how to shop for a widget... how to find the best price on widgets) attract people thinking about buying something. This means high CTR and a high conversion rate for the advertiser.
heres something I found out recently that dropped my earnings by 75%
I had an affilate product next to the google rectangular unit, and instead of people clicking the adunit, the either totally ignored both ads, or clicked on the affiliate product.
Changed it and my earning returned.
There are five rows in the code inwhich you can change in order to match the colors on the Adsense. The five rows have the parameters for bakground color, border color and link color.
If you can create a seemless environment it allows your page to look clean.
Having the most relevant and high-paying ads for your terms makes the most money. Duh! No brainer. However, GAdSense's context matching algorithm can often take time to match up the IDEAL ads for your page(s) content if you don't rate getting the google_hint ability. ONCE IN A WHILE GAd actually gets it right from the start, but many times it can take upwards of a month. It is a drawn out and tedious process for GAd, but one which it apparently does well in the long term. It apparently involves careful automated keyword sampling, testing and tracking many impressions and click thrus for each page path and optimizing for multiple variables (PPC, CTR and possibly others) simultaneously for successive approximations of the optimum combination (or then again maybe it's all just mind reading and black magic, who knows :). Either way, as it does this, CTR and Earnings per click for YOU will steadily increase. Many times as much as quadruple or more (use the bids for your page keywords on the various PPCs as a very, VERY rough guide to what your terms are worth on the open market to get an idea when you've reached optimum earnings). Use your many available Channels to gauge almost EVERY page until you get a feel for it. Don't just blindly follow the daily CTR/PPC for each, but DO watch the ads themselves. Take page snapshots if you can't remember what they were yesterday. If they aren't relevant and noone clicks, the algorithm should eventually change them on its own (we're talking hundreds of impressions here - so BE MORE PATIENT if your traffic is low). Occassionally you'll see pages where the ads appear stuck and TOTALLY inappropriate, but they're in fact getting clicked on consistently and making 10 times your other PPCs and likely making more than even YOU think the PROPER keyword should. Which is better, ads YOU FEEL are more on topic, or ones which GAd picked and are getting good click thrus and paying more than "on-topic" ones? Before you answer remember this thread is all about improving EARNINGS.
GAd knows what it's doing (most of the time ;) TRUST IT!...
At least until it is obviously stuck and failing miserably...
If nothing changes for the better in a week (or >1000 impressions whichever comes first) and CPM remains steady and low, ONLY THEN consider playing with the content a bit to emphasize your primary keywords more. Especially if it seems stuck on a term which IS on your page, but not really relevant. In that case get rid of the term temporarily or somehow disguise that ONE term (Graphic-ize it, run it together into one word, use non-appearance changing meta-tags inside it, etc) for a month until GAd settles on other more relevant terms and CPM picks up. Each time you do, change the shape of the ads and click on the GAdsense Preview Tool to get the spider in there quicker to see it. The most frustrating situation I've encountered is where the ads are WAY off, and the earnings per click are dirt low, but some #%&@! visitor still clicks on them, making G think they're actually relevent. ;-) Of course there's a fix for that too. Just move the ads to the very bottom of the page where few normal browsing persons will ever see them or click on them for up to a week or so, or until they start to change again, which they normally will (It's a shame we have to resort to this tactic, but until GAd gives google_hint to the masses, we simply aren't playing with a full deck!) As soon as they look better move them back into view.
And once a page is getting great ads/CTR/CPM DON'T MESS WITH IT (you can play with optimizing the ad appearance at that point, but don't change the content if you can help it)! If you do, you're likely to start the whole process over again.
In just under 2 months I have used this method to increase CTR (and thus CPM) by over 500% and nearly double our Earnings per click. If the ads are ideal for your pages and fairly obvious to readers I see no reason EVERY page shouldn't have AT LEAST a 5% CTR!
Oh, and my second recommendation: ABANDON PAGE TOP BANNER ADS ALREADY! When was the last time YOU clicked on one? Until GAd adds the graphic only option they just plain look silly with all text.
|I had an affilate product next to the google rectangular unit, and instead of people clicking the adunit, the either totally ignored both ads, or clicked on the affiliate product. |
I take it that the revenue you were pulling from the affiliate product was not worthwhile compared to your adsense revenue?
There is a e-book out there on how to double or triple your adsense revenue. It worked for me. It was the best 50 bucks (or 99... I do not remember) I ever spent. Most of the advice can be found on these boards, however it was really short and well-written and helped keep me from having to go back to work after Florida.
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