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Google Driving the Market...
Are the others responding yet?
Visi




msg:1363938
 9:58 pm on Aug 25, 2003 (gmt 0)

With the hype surrounding google entering the advertising marketplace, I have seen little discussion concerning traditional advertising suppliers responding? What will happen with the marketplace...or is it big enough to absorb goole entering it? Will rates finally be driven back up with the added competition. Would have to assume the traditional ad base is seeing an erosion of their publishers.

 

rcjordan




msg:1363968
 9:14 pm on Aug 27, 2003 (gmt 0)

>ROI

No doubt about it, publishers have been bristling over being elbowed away from the money-trough.

for fun, related July thread
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Visi




msg:1363969
 9:15 pm on Aug 27, 2003 (gmt 0)

arubicus, that is what I am seeing happening, hence the question regarding the reaction of traditional ad servers to google, rcjordan has pointed out that perhaps it is a slower transformation than what I have been led to believe, with a cautious approach being taken. None the less the traditional adservers must be seeing a decrease in number of ads being responded to. Or has google tapped a completely different marketplace? I cant belive the latter as click percentages are pretty well known by site definition in the longterm. Therefore if visitors are clicking on adsense ads, then not on others. Simplistic approach I admit, but I think somewhat real. Some others have commented that the traditional agencies are moving to incorporate adesense into their ad serving, any other moves, such as increased rates being seen?

universetoday




msg:1363970
 9:24 pm on Aug 27, 2003 (gmt 0)

The networks are trapped in a rough spot. The niche sites which stand a chance of demonstrating ROI for advertisers are defecting for Adsense, leaving the ad networks with the giant, untargeted venues - the old lowering of CTRs, lowering of CPMs, lack of ROI will continue to plague them.

Someone should create two graphs of targeted versus untargeted CPM rates. I'll bet we'll see similar declines over the last few years but then targeted will even off, and then maybe even go into an incline, while untargeted will continue to head for the floor.

This can't be good for the ad networks, but for us publishers, and the customer in general, it's all good.

arubicus




msg:1363971
 9:31 pm on Aug 27, 2003 (gmt 0)

I read that along time ago. - RC

What I enjoy most about adsense is that the management seems to be nil. Yes I have to contend with market forces supply and demand but this is out of my control so other revenue sources make up for this.

Nearing 5 figures for the month, I never had a revenue this easy, this quick, from one source. I hope it keeps up but if it fails another will pop up. I don't see it as failing soon enough before come big changes to advertising.

As far as content advertising goes, I believe in it. 4 years ago I created a website that specifically designed for just that. And now it has become a bit easier

I also believe more in text ads, expecially within content. Images stand out to much as advertising and is quickly overlooked. A text add HAS to be read to extract any meaning from it. Add that to an article or page that deals in a subject of great interest to the visitor and you have yourself a click rate and buy-through rate that far beats image advertising.

rcjordan




msg:1363972
 9:57 pm on Aug 27, 2003 (gmt 0)

>I never had a revenue this easy, this quick

(Drastic will be along shortly to label you as bannerscum.) Of all the addictions on the web, it is the most potent.

>from one source.

[Insert eggs-in-one-basket link here]

>this month

Feels like 1999, doesn't it? 2000 followed. But, like you, I've always found that something else comes along to fill the hole. Right now, it's adsense. I hope it stays that way --very easy to fall back into my old addiction.

arubicus




msg:1363973
 10:06 pm on Aug 27, 2003 (gmt 0)

Actually the one source was just that. It does in no way mean I don't make more than that with other means. I just haven't had a SINGLE source make that much.

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