| Google is doing *some* conversion tracking, right?
Could they be using this information for higher payouts? |
HughMungus
msg:1358033 | 4:21 am on Dec 23, 2004 (gmt 0) |
I haven't really seen anyone talking about converstion tracking lately (where Adwords advertisers let Google know when they've made a sale as a result of an Adsense click). What I'm wondering is if this factors into the amounts paid to publishers or not. That is, if your site results in a sale as reported by the advertiser to Google, you get paid more for your future clicks (or something)...?
|
blaze
msg:1358034 | 12:59 pm on Dec 23, 2004 (gmt 0) |
Yes, I think that is pretty much a foregone conclusion. We do know that the click cost increases, they sent out a press release with regards to that. Of course, this logically implies the reverse as well -> fewer conversions, smaller payout.
|
elguapo
msg:1358035 | 1:24 pm on Dec 23, 2004 (gmt 0) |
| I haven't really seen anyone talking about converstion tracking lately |
|
it's always been talked about, as it is covered under the term "smart pricing"
|
mquarles
msg:1358036 | 6:00 pm on Dec 23, 2004 (gmt 0) |
Anyone know the lag on this? It seems like I have gotten a jump in EPC about two weeks after a new site is introduced more than once. I guess it could be based on volume or time though :¦. MQ
|
europeforvisitors
msg:1358037 | 6:58 pm on Dec 23, 2004 (gmt 0) |
| I haven't really seen anyone talking about converstion tracking lately (where Adwords advertisers let Google know when they've made a sale as a result of an Adsense click). |
|
It isn't just sales. Google lets the advertiser define a "conversion" as a "business action" such as an inquiry, a registration, an amount of time spent on the advertiser's site, etc. This makes sense, because not all AdWords/AdSense advertisers expect clicks to turn into immediate e-commerce or affiliate transactions: They may be trying to obtain high-quality leads instead. By the way, Google AdWords has a Conversion Tracking FAQ at: https://adwords.google.com/select/faq/conversions.html
|
|
|
