I've seen words go for as much a $10.00 so it's possible. Keep that content!
Some clicks seem to be worth nickels and dimes while others can be worth in the high single digits - and probably some up past $10 a click. All depends on the ad, market and competitiveness of the keyword. There are some keyword bids up in the $30-50 range for highly competitive and specialized terms.
The report is not always in sync.
At times I have had one click on Zero impressions.
I am guessing that the earnings are similarly out of sync from time to time.
I have had a few at about $4 but mostly they sit around 40c.
A couple of weeks back I checked my stats one day to discover a $12 click.
Scared the life out of me it did.
Since that means that the advertiser would have paid around $24 I hope whoever it was bought something from them.
Hmm, I checked in my AdWrods aco****, and the max bid of $40 sometimes doesn't ensure first place, so the keywords I checked go for over $40 for a first place ranking, that's $20 for the adSenser, I hope, unless they have a ramped comission system.
For what it's worth, I think it's possible that the clicks, impressions, etc are not necessarily updated at the same time, so that $12.00 click might just be a bunch of $0.10 clicks that just got added into the revenue column.
At least, I have seen the impressions and clicks update kind of separately, or it looks that way.
It happened to me today..
a very LOW amount of clicks and a very HIGH pay out rate!
Lets just say, one of those clicks could buy me a beer in NYC!
>The report is not always in sync.
I've seen the same thing.
I actually followed my daily stats obsessively for a few days, and found this pattern (approximately)
80% of clicks = X cents
18% of clicks = 4X cents
2% of clicks = 20X 50X, even 100X cents
Why so high. Suppose you sell private jets and you have a website. What do you make when you sell one $2 million private jet? Say $100,000 or more.
And if only ONE website visitor in TEN THOUSAND actually buys a plane, you would be willing to pay $10 per click/new visitor.
I have seen an extreme variation of cost per click. Some of that may be due to clicks total not in sync with money. Over a day it usually goes toward my average CPC. However, it does change from day to day (after all the clicks and dollars have come in). I have also seen on Adwords that the price for first place will sometimes jump up. I have seen the same thing on Overture. I think this happens when a big spender wants to boost traffic for, for example, a special event or sales. They blow some big money for a while, then stop.
Over a week the CPC usually averages out to a steady amount.