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High Google Adsense Payout is A Myth
Peanuts For Peons
Sally Stitts

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4600 posted 5:59 pm on Dec 19, 2004 (gmt 0)

I study and take data. I take more data and study some more.
The conclusions form themselves - this isn't my "opinion".
This is what Google does to me.
I visit every forum, and read most of the posts. I see the same comments over and over.
Google has stated that their publisher payout overall is OVER 50%.
NFW.

I just ran the "purist" test I could muster.
I placed one ad on a large 5-year-old site that never had a Google ad.
The 3 top bids are very stable and are over $1.
This item is VERY popular right before Christmas.
CTR is great - very high - as Google might say, "Over 50%".
Traffic is high, the clicks are many.

EPC is ALWAYS LESS THAN ONE-FIFTH of the bids.
20% is NOT 50%.

Maybe all the gold goes to the top 3% of publishers. Is that it? I see the same comments over and over. Google is about to lose the rest of us.

Have you ever considered why Google is so secretive about their Adsense Publisher payout? Their is only ONE REASON - they don't want you to know how poor it really is. Period. Think about it. They are totally paranoid about anybody discussing ANY stats. They simply don't want you to know the truth. Have you noticed?

When the alternatives arrive, Google is finished. Many will realize just what slaves that they have become. All for peanuts. One way or the other, Google's quick ride is OVER. Grabbing up all the low-hanging fruit will be a thing of the past. Google will have to pay out more. Many publishers will leave for the money. Some will leave just on principle, having been lied to, and messed with one time too many.

Google Public Relations has done a great job of getting us all to think that "Any payout is a good payout". Nope. We have figured it out.

 

itisgene

10+ Year Member



 
Msg#: 4600 posted 6:15 am on Dec 21, 2004 (gmt 0)

Ok, back to the topic...

I think when Google says Adsense, it means "Broad Adsense" including Search partners such as AOL and ASK.com. Surely they will get much higher payouts than small publishers. I am assuming almost 80%+ for large syndication partners. So if you combine other 20K publishers at 20% payouts, you may get overall 50% Adsense payouts.

So the point is only really big guys know their payouts and we don't. I believe it is not 50%. (I wouldn't give 50%, if I were Google :)

Even at 20%, there will be thousands of publishers who want to join Adsense...and Google will keep lowering until they see the overall decline of revenue. Until there is a real competitor for small/medium size sites, Google will set the price even without telling the publishers.

europeforvisitors



 
Msg#: 4600 posted 7:01 am on Dec 21, 2004 (gmt 0)

If Adsense were really the be-all and end-all, wouldn't it be able to work well on all types of webpages?

Why would anyone expect AdSense to work well on all types of pages? That's like expecting affiliate programs to work on all types of Web sites.

The great thing about AdSense is that you can test it, see if it works for you, and quit if it doesn't deliver the effective CPM and total revenues that you find satisfactory. AdSense is working very well for many of us; if it isn't working for you, then why not simply stick with what does work for your site?

Mauricio



 
Msg#: 4600 posted 7:57 am on Dec 21, 2004 (gmt 0)

When the alternatives arrive, Google is finished.

They arrived once just to bit the dust. It was Adsonar or Quigo or something like. There is a wonderful word in this forum for these alternatives: vaporware.

Most of us just want to see real competition but probably no one company will have the Google's payouts.

ignatz

10+ Year Member



 
Msg#: 4600 posted 8:12 am on Dec 21, 2004 (gmt 0)

Most of us just want to see real competition but probably no one company will have the Google's payouts.

There's this company in Washington that could do serious damage to Google's monoculture revenue model without breaking a sweat.

blairsp

10+ Year Member



 
Msg#: 4600 posted 10:58 am on Dec 21, 2004 (gmt 0)

They arrived once just to bit the dust. It was Adsonar or Quigo or something like

Mauricio,

Thats funny because they pay me month after month after month (4 times what adsense did). You have a strange definition of vaporware

trillianjedi

WebmasterWorld Senior Member trillianjedi us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4600 posted 11:21 am on Dec 21, 2004 (gmt 0)

Depends on the forum, the audience, and the topic.

You can make the same statement for any content website:-

Depends on the website, the audience and the topic.

The original statement by the original poster was:-

High Google Adsense Payout is A Myth

Which is an incorrect statement. It does exist, it will just vary. Some sites do extremely well, some forums do extremely well.

For some sites and forums, running a contextual program such as AdSense is easier to manage than a traditional aff. marketing program.

It's very hard, I would say almost impossible, to pre-judge a sites AdSense "value".

The only way to truly know whether AdSense is working for any given site is to run the program and compare results with other programs on the same website, or take a view and be happy with it.

TJ

europeforvisitors



 
Msg#: 4600 posted 4:12 pm on Dec 21, 2004 (gmt 0)

You can make the same statement for any content website:-

Depends on the website, the audience and the topic.

Yes, and that's a concept that some people haven't yet grasped.

I'm especially mystified by those who wonder why AdSense doesn't work better on affiliate pages that are making money. Think about it: If your affiliate links are making money, people are clicking on them and buying--which means they don't need to click on AdSense ads. (On my own site, the pages that earn the highest affiliate income tend to have extremely low clickthrough rates in AdSense--which is a good thing, not a sign of failure.)

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4600 posted 4:45 pm on Dec 21, 2004 (gmt 0)

I said what I said because of the title and what she said "High Google Adsense Payout is A Myth". If she had said "High Google Adsense Payout is A Myth for me" I would not have said anything. She made a broad statement that is very untrue and based it on an extremly flawed test.

Sally Stitts

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4600 posted 7:48 pm on Dec 21, 2004 (gmt 0)

Yes, ogletree, High Google Adsense Payout is A Myth FOR ME.
Yes, that's more accurate.
"I would not have said anything". Exactly.

But we wouldn't have gotten all the great comments, which is what I wanted, by playing the devil's advocate.

I like to "stir the pot" to try to precipitate active discussion, rather than promote bland, mealy-mouth recitation of the "popular knowledge". Sometimes people get upset, but I think that it produces a better learning experience for all of us. Take Sally with a grain of salt - she likes to spout off.

Just trying to pursue this "out of the box" thing.
Sometimes I get good results - sometimes not.
Sometimes I go too far - sometimes not far enough!

"Some people feel that they don't get paid enough by Google."
Would that have been better?

or, maybe
"High volume publishers get the highest percentage payouts (of available bid money); low volume publishers get the lowest percentage payout (of available bid money)".

europeforvisitors



 
Msg#: 4600 posted 8:30 pm on Dec 21, 2004 (gmt 0)

"Some people feel that they don't get paid enough by Google."
Would that have been better?

I don't think anyone would dispute that. Some people probably feel they should get more than 100%. :-)

or, maybe
"High volume publishers get the highest percentage payouts (of available bid money); low volume publishers get the lowest percentage payout (of available bid money)".

No, because that would just be idle supposition (which isn't to say that it may not be true; in most businesses, big producers get a better deal than the little guys do).

Fairla

10+ Year Member



 
Msg#: 4600 posted 9:51 pm on Dec 21, 2004 (gmt 0)

Why would anyone expect AdSense to work well on all types of pages?

I never said I expected it... to the contrary, I was pointing out that it doesn't work on all sites, and I don't see a reason to attack Sally for bringing this up.

I didn't say I expected Adsense to do as well as affiliate links, or on pages with affiliate links. What I said was that when I get clicks, Adsense doesn't pay me as well as other advertising networks pay me, although I know my visitors do purchase through links on my site. So obviously it's not in my interest to use Adsense heavily. Whether clicks from my site are really worth less to AdSense is questionable, or at least an interesting question for me.

You can disagree, but it's really not all that mystifying that those who do less well with AdSense are interested in discussing it in an Adsense forum.

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