i have a content site where average page is about 3-4 scroll downs. i am brainstorming what would be the best format-size of adsense to use. i used, 120 x 600 Skyscraper type, it performs wonderful but i think with 728 x 90 Leaderboard CTR might be even higher. what is your experience? what size- type works best for you? how long is your average content page?
I think, depending on content type, any more than one full page scroll should probably be divide up onto another page.
An exception to this might be some kind of long list like a glossary or site map.
I respectfully disagree, especially since you don't even know what your users' screen size is, resolution, how many toolbars they have, etc.
I've been in Adsense since 7/1 with 468*60s exclusively. As soon as the leaderboards became available late last night, I switched over about 85% of the pages that I have Adsense on to leaderboards. My clicks have soared today while my site traffic is down about 10% from earlier this week. While I was expecting an increase since we've gone from 2 ads per banner to 4 ads per banner, I never dreamed it would do as well as it has.
Of course, and this really can't be stressed enough, one day does not give a good read on anything. It could just be the newness factor kicking in.
Please delete, posted to wrong thread.
Sorry and thanks.
I have found that horizontal banners tend to get 'glazed' over in a blur and are not as effective as skyscrapers - but then I guess it depends on how your content is formatted and where the eyes of your surfers focus on first.
I've just switched from skyscrapers to leaderboards on the main section of my site to see if there's any CTR benefit. It's too early to gauge the results. I suspect there won't be a huge difference, but it never hurts to test.
I've done slightly differently. My site is broken up into a few pages...
a 'widget maker' page, which lists all info about a particular widget maker. This gets a 468x60
a 'widget article' page, which lists lots of information about widgets. This gets the big rectangular one, in the middle of the text, float:right.
a 'widget maker index' page, which lists all widget makers in A-Z order. This has no ads, since I don't expect any user to want to leave the site at this point.
Seems to be working, anyways...