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Google adsense slowing down my site
What is going on?
johnnydequino




msg:1424415
 3:20 pm on Nov 10, 2004 (gmt 0)

I have noticed for the past several days google adsense is bogging down my site with slow page loads. I tested to see if it was my server, but it's the adsense ad itself. What is going on? This is very disappointing.

jd

 

Buzliteyear




msg:1424416
 3:22 pm on Nov 10, 2004 (gmt 0)

Me too.

I just rushed here after noticing to see if anyone else is having a problem.

My top shared border loads but nothing else. F5 eventually fixed it but it still happens every other time. When it does load it is slow.

I also noticed the AdSense page is slow in loading too.

Sanenet




msg:1424417
 3:23 pm on Nov 10, 2004 (gmt 0)

Yep, Adsense does that at times.

Part of the problem seems to be IE waiting for the JS to load before displaying the rest of the content - make sure that you're not putting the AS code within nested tables, set heights and widths, etc, to see if you can speed it up.

johnnydequino




msg:1424418
 3:26 pm on Nov 10, 2004 (gmt 0)

This "slow down" has started since Sunday. Several times a day. This is a complete joke. Not only are payments down, but now adsense messes up my entire site? Wow - is it time to start to look for alternative providers? This is really a major issue for me - if my site does not work - bye bye sales!

jd

MrAnchovy




msg:1424419
 3:54 pm on Nov 10, 2004 (gmt 0)

<div style="position: absolute; left: ---px; top: ---px;">
<!-- AdSense -->
</div>
</body>

It may not be quite that simple depending on your current layout structure... but you get the idea.

Loading all 3rd party elements, such as AdSense, after everything of your own, and positioning them w/ CSS, will pretty much eliminate your probs.... if AdSense shows up slow, it won't slow down your page in the process.

[edited by: MrAnchovy at 4:32 pm (utc) on Nov. 10, 2004]

mlemos




msg:1424420
 4:05 pm on Nov 10, 2004 (gmt 0)

Any schemes for making AdSense ads load after everything else is counterproductive against your site revenue.

The truth is that, since you are paid per click and the users only click on the ads if they see them, if you retard the loading the ads, chances are that the users will not see the ads. Then the clicks and consequently your revenue will drop.

Besides, I think layout is the wrong problem that you are trying to attack. Often the problem are the delays imposed by domain resolution and networking delays that retard the loading of Adsense ads. I am afraid this problem only Google can do anything about it.

As for the original poster problem, maybe the problems that started lately are due to difficulties in the network that is using to access the Internet.

MrAnchovy




msg:1424421
 4:30 pm on Nov 10, 2004 (gmt 0)

The truth is that, since you are paid per click and the users only click on the ads if they see them, if you retard the loading the ads, chances are that the users will not see the ads. Then the clicks and consequently your revenue will drop.

But you aren't retarding the ads. You are simply changing the order that the pages loads, loading AdSense & the likes last so they don't slow down your entire page. Your page would have to be loading pretty slow on it's own for it to be much of an issue.

Besides, I think layout is the wrong problem that you are trying to attack. Often the problem are the delays imposed by domain resolution and networking delays that retard the loading of Adsense ads. I am afraid this problem only Google can do anything about it.

You are correct that nothing you can do will make AdSense load faster, but you can design your site in a manner that when/if AdSense does load slow, your site doesn't suffer as well.

fclark




msg:1424422
 5:16 pm on Nov 10, 2004 (gmt 0)

since you are paid per click and the users only click on the ads if they see them, if you retard the loading the ads, chances are that the users will not see the ads.

If it is bad enough that your page sits blank for a few seconds while visitors wait for A.S. to load, then you will lose visitors (and revenue) to the back button. Better to give them something to read while the A.S. loads.

Mr Anchovy's use of css is a great way to prevent 5 seconds of white page.

patski




msg:1424423
 5:45 pm on Nov 10, 2004 (gmt 0)

<This is a complete joke. Not only are payments down,...>

Do you mean they are paying less for the same type ad click-through? I got 37 cents for 5 clicks on keywords that are costly to purchase and the google ad guy said that it varies depending on the keyword, a few days earlier I was getting between 35 cents and a buck, So I droped the program, anyone else seeing a drop in per/each click on like keywords?

yes, i've seen a dramatic drop in most of my keywords, mostly real estate, it could be just the time of year.....

Nikke




msg:1424424
 6:07 pm on Nov 10, 2004 (gmt 0)

drop in keywords ... real estate

Yes. People. We're closing in on the xmas season in case you didn't notice. Think small semi expensive electronic gadgets. I can't see that market dropping at this time of year.

mlemos




msg:1424425
 6:37 pm on Nov 10, 2004 (gmt 0)

The truth is that, since you are paid per click and the users only click on the ads if they see them, if you retard the loading the ads, chances are that the users will not see the ads. Then the clicks and consequently your revenue will drop.

But you aren't retarding the ads. You are simply changing the order that the pages loads, loading AdSense & the likes last so they don't slow down your entire page. Your page would have to be loading pretty slow on it's own for it to be much of an issue.

You are missing the point. If the users get to notice your page before the ads, chances are they will not notice the ads at all and you'll get much less clicks. Therefore, a little page loading slowdown is actually beneficial to improve your revenue.

Besides, I think layout is the wrong problem that you are trying to attack. Often the problem are the delays imposed by domain resolution and networking delays that retard the loading of Adsense ads. I am afraid this problem only Google can do anything about it.

You are correct that nothing you can do will make AdSense load faster, but you can design your site in a manner that when/if AdSense does load slow, your site doesn't suffer as well.

You may as well remove the ads and stop complaining.

You see, there are no miracles. The users have to see the ads to be interested in clicking on them. If you are concerned with the delays that users may have to put to load the ads and at the same time you want that AdSense ads perform well, you are in conflict of interests.

What you want is like having TV ads that would not interrupt TV shows, but in the real world that does not happen (except for some paid channels). That way it is hard to make money from advertising.

MrAnchovy




msg:1424426
 7:22 pm on Nov 10, 2004 (gmt 0)

You are missing the point. If the users get to notice your page before the ads, chances are they will not notice the ads at all and you'll get much less clicks. Therefore, a little page loading slowdown is actually beneficial to improve your revenue.

That's a unique way to look at it.
However, the visitor is visiting the site for the content, not the ads.
I firmly believe that a slowdown that prompts a few to click on the ads, will not make up for the number of lost visitors (and the revenue from those visitors) you'll see from a slow loading page. I could be wrong, but I think you find that the majority of the WW community would agree.

I'll quote the often referred-to post by Brett:
Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be the difference between success and not.

One of my sites, for example:
It gets over 100k vistors per day, virtually all of them are regular visitors. The pages have remained static for several years with only minute changes, and I really haven't added much content in those years as well.
The visitors visit my site, know exactly where they are headed, and on average, probably spend less than 15 seconds at my site per visit.
AdSense does extremely well on that site, and the visitors are only there for 15 seconds.
The majority know what they want, and they want it fast. If the site repsonded slowly... all my repeat visitors would evntually migrate to a competitor.
You'd think after years of the same layout, and the same content, that the visitors would be trained to ignore the ads... but they don't.

Another site of mine:
Like I stated above, they're there for the content, not the ads. This site is a more conventional, article-based site... with the article wrapping around the ads.
If something slowed down the entire page from loading, the visitors stands a good chance of hitting the "back" button.
If the site loads fast, even if it means the ads load slow, they get the content that they are searching for and while they read the article, they run right into the ads.

I'll take care of my visitors first by serving them with the page/content they are in search of as fast as possible... and only after that worry about the ads.

mlemos




msg:1424427
 8:50 pm on Nov 10, 2004 (gmt 0)

You are missing the point. If the users get to notice your page before the ads, chances are they will not notice the ads at all and you'll get much less clicks. Therefore, a little page loading slowdown is actually beneficial to improve your revenue.

That's a unique way to look at it.
However, the visitor is visiting the site for the content, not the ads.

That is precisely why it is important to draw attention to the ads. That is also why search ads have better clickthrough rate than content ads.

It was not by accident that Google let us choose the ad colors. That enables us to make the ads look like content so the users pay attention to it, especially because its intended to be on a related topic of the content.

I firmly believe that a slowdown that prompts a few to click on the ads, will not make up for the number of lost visitors (and the revenue from those visitors) you'll see from a slow loading page. I could be wrong, but I think you find that the majority of the WW community would agree.

There is no doubt that speed is important. However, if you depend on the ads revenue, you need to put them and it loads fast enough where the users notice them.

As for the speed, the point here is that it is that there is little or even nothing that you can do to speed up the loading of AdSense ads because it is served by Google, not by your site.

Anyway, if you think that the small delay that Google ads impose for being loaded remotely can affect your audience interest in the site and you want to retard the loading of Google ads as much as possible, just put them in frame/iframe served by your site so it does not halt the rendering of the rest of your pages, and then watch your site clickthrough rates. Then maybe you see what I mean.

annej




msg:1424428
 4:44 am on Nov 11, 2004 (gmt 0)

The problem is when the Google ads are first or near the first on the page. If they take a long time the viewer is seeing nothing for a while and goes elsewhere before even seeing the ads. If the content loads first the person is more likely to stay on the page until the ads do appear.

I know most of us are on fast connections so don't realize how much of a problem this can be.

As mentioned CSS is an great solution. There are other reasons for wanting content to appear first. For example a search engine spider is likely to read the early part of a page as more important. If you want your key words to do well in the serps it makes sense to have ads load last.

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