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Is the CPC slump over?
Is the CPC slump over?
sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 1:32 am on Nov 7, 2004 (gmt 0)

Like many of you I have had a dramatic downturn in earnings / CPC beginning about 10 days ago.

Suddenly this morning my EPM/CPC jumped to well beyond the best ever. I assumed it would dissipate through the day... but it has only increased

I don't notice much change in ad mix but I have about 25 different subjects so I won't know where it is all coming from until the channels update.

Anyone else's slump over?

 

irock

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 2:09 am on Nov 7, 2004 (gmt 0)

My CPC went back up 30%. It's not stellar, but it's better than staying at all time low.

mivo

10+ Year Member



 
Msg#: 4207 posted 2:25 am on Nov 7, 2004 (gmt 0)

Yeah, seems to be back from the slump.

asp4bunnies

10+ Year Member



 
Msg#: 4207 posted 7:01 am on Nov 7, 2004 (gmt 0)

nope, still way down here. Only this time I'm not concerned, as I've been in the game too long to not realize that this just means there are good times ahead.

darkmage

10+ Year Member



 
Msg#: 4207 posted 7:22 am on Nov 7, 2004 (gmt 0)

What slump?

alpski

10+ Year Member



 
Msg#: 4207 posted 8:07 am on Nov 7, 2004 (gmt 0)

Still in the slump :(

joeychgo

10+ Year Member



 
Msg#: 4207 posted 8:53 am on Nov 7, 2004 (gmt 0)

good - I thought it was just me

submitx

10+ Year Member



 
Msg#: 4207 posted 9:32 am on Nov 7, 2004 (gmt 0)

I never saw the slump you are talking about! I have 5 sites on Adsense. I saw a big jump around August and have been steady ever since!

Zygoot

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 2:20 pm on Nov 7, 2004 (gmt 0)

My earnings have grown.

howiejs

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 5:38 pm on Nov 7, 2004 (gmt 0)

CPM seemed to have bumbed back up this weekend - but it is soooo hard to predict these things.

div01

10+ Year Member



 
Msg#: 4207 posted 4:33 am on Nov 8, 2004 (gmt 0)

Today has to be one of my lowest days ever.

ideaguru

10+ Year Member



 
Msg#: 4207 posted 5:43 am on Nov 8, 2004 (gmt 0)

i've only gone up and up in revenue...don't know what slump?

jonknee

10+ Year Member



 
Msg#: 4207 posted 5:53 am on Nov 8, 2004 (gmt 0)

I had no slump either, earnings all on targets.

aries

10+ Year Member



 
Msg#: 4207 posted 10:05 am on Nov 8, 2004 (gmt 0)

Is the Slump over? It doesn't seem to be improving with my website. It is till going down.

What can I do? Is this normal? Did it happen any other time?

aries

darkmage

10+ Year Member



 
Msg#: 4207 posted 11:31 am on Nov 8, 2004 (gmt 0)

Hi aries

What people don't want to acknowledge is that earnings go up and DOWN. Adsense is chaotic. If you use channels you'll no doubt see that the earnings for each one can go up and down. Plus different site categories *may* have different cycles.

Since most web masters won't accept the chaotic nature of adsense, they look for arbitary patterns - like the end/start of the month, the end of the week, where ever there a pattern seems to appear. It leads to a lot of worry and meaningless speculation.

Things you can control to a point: you can optimize your site, add new content, move the ads around. These can help, but keep in mind...

Things you can't control: ADVERTISERS ultimately set the ad prices, and the hence the money you get. Fewer advertisers or lower budgets mean less money for web masters in that area. That's a simple fact. IT only takes a few key bidders to drop out and your income can plummet.

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 4:20 pm on Nov 8, 2004 (gmt 0)

I was concerned with my CPC slump because since starting with Adsense in Feb. my earnings and CPC have steadily increased.

Saturday was a dramatic change for me, from 50% down to 50% above all time highs... continues through today so far.

One thing I changed was increased my Adwords campaign by about 50% to try to make up the lower overall earnings - but that shouldn't have affected CPC.

aries

10+ Year Member



 
Msg#: 4207 posted 6:06 am on Nov 9, 2004 (gmt 0)

I am still in the slump. What should I do? I am still waiting, thinking that it will improve. :(

JuniorOptimizer

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 1:23 pm on Nov 9, 2004 (gmt 0)

CPM is 50% down in November compared to the last 3 months. Traffic is way up, but earnings are flat.

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4207 posted 2:11 pm on Nov 10, 2004 (gmt 0)


Still down. I wish I knew if the problem is low bidding on my topic, advertisers opting out of content in my area or smart pricing devaluing my site. There has been some talk about how content sits don't convert very well.

Whatever there isn't a lot I can do about it other than work harder to get well matched affiliate ads on the pages.

whizkiddo

10+ Year Member



 
Msg#: 4207 posted 12:11 pm on Nov 11, 2004 (gmt 0)

seems to be a small group of us stuck in this "slump"

did any of you notice a decrease in traffic from Goggle at the same time? there was a algorith change that was reported in the G news forum, and I noticed my slump started along with traffic decrease on same day. I have presumed my internal PR dropped since I wasnt working hard on links.

meanwhile the "slump" continues

funandgames

10+ Year Member



 
Msg#: 4207 posted 5:50 pm on Nov 11, 2004 (gmt 0)

Guys,

Why stress over it? Just check once at the end of the month and save yourself a lot of unecessary stress. It will save you a lot of time too. Time you can spend improving your sites and increasing your Adsense revenue.

alpski

10+ Year Member



 
Msg#: 4207 posted 12:19 pm on Nov 12, 2004 (gmt 0)

Why stress over it? Just check once at the end of the month and save yourself a lot of unecessary stress.

Because thats why we all join adsense, to make money, and when the money stops coming everyone gets stressed. I'd like to see anyone staring at his adsense stats with a cool face with earnings at 1/2 while impressions and CTR up.

Just check once at the end of the month. It will save you a lot of time too. Time you can spend improving your sites and increasing your Adsense revenue.

How do we know if we are increasing adsense revenue if we only check once a month, it would become difficult to judge different ad placements, different ad colors, if we only checked it once a month. To maximise adsense earnings you HAVE to check your stats, after all thats what they are there for STATISTICS to help you. It's all information that a publisher needs use in order to maximise earnings.

darkmage

10+ Year Member



 
Msg#: 4207 posted 5:23 pm on Nov 12, 2004 (gmt 0)

funandgames was simply saying stop watching each fluctuation. It is not like the income "stops".

You should look at it the opposite way. Your current lower income is the normal rate - and higher months were bonuses. I am constantly surprised that so many poeple refuse to accept that income can go down. It happens. It's part of adsense - get used to it.

If you have optimised your site and income goes down, that's bad but it happens. Besides, there is absolutely nothing you can do to make advertisers pay more for your ads.

FromRocky

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 5:40 pm on Nov 12, 2004 (gmt 0)

Just check once at the end of the month and save yourself a lot of unecessary stress.

there is absolutely nothing you can do to make advertisers pay more for your ads.

If I followed these advices, my AdSense income would be dropped like a rock instead of an increasing 25% a month for the last 12 months.

bishop175

10+ Year Member



 
Msg#: 4207 posted 7:47 pm on Nov 12, 2004 (gmt 0)

If you treat your AS revenue as a living income then look at it as a business. If you are looking at it as pocket change or fluff money then kudos for you.

From a business perspective, you have to consider seasonal fluctuations for your products interest and the advertisers willingness to pay more (or less) for top keyword placement during these seasonal fluctuations. Revenues are going to go up and down. Overall, you want to see a general rise in revenue.

I think its smart to keep daily records, its no different that looking at your daily sales if you had a regular bricks and mortar business. Personally I created a spreadsheet to simply add the previous days stats for the Ads and Search functions. I keep current month and past monthly averages. I show the normal monthly performance stats along with a few other percentage calculations that AS doesn't provide but can obtain from the very stats it provides in the admin area.

It doesn't take a lot of time to check stats, couple minutes a day. A worthwhile investment to know where you are at and where you are headed. Especially if you're aiming for the man in the fedex suit to show up at your door. :-)

Macro

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 7:50 pm on Nov 12, 2004 (gmt 0)

>>meanwhile the "slump" continues

Guys, there is no "slump". Some publishers are seeing a drop, some publishers are seeing a rise. That's how Adsense has always worked. Even people who have had a drop have posted in here that earnings have recovered. Keep working on the sites rather than the stats. Looking at the stats more than once a day is obsessive. Not examining the long term figures carefully enough is negligent. Looking at the stats 10 times a day does not compensate for lack of an intelligent analysis of the figures.

DamonHD

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 11:02 pm on Nov 12, 2004 (gmt 0)

Hi Macro,

What about me? I check the stats about every 5 minutes and it makes no cents at all...

Moi, obsessed?

Rgds

Damon

Macro

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 8:53 am on Nov 13, 2004 (gmt 0)

There is no sense in checking earnings that add up to no cents (and that's irrespective of the frequency of your checks) ;)

alpski

10+ Year Member



 
Msg#: 4207 posted 9:26 am on Nov 13, 2004 (gmt 0)

There is no sense in checking earnings that add up to no cents (and that's irrespective of the frequency of your checks) ;)

But maybe one day there will be some cents. And all the time spent wasting away checking for cents will all be worth it!

esllou

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4207 posted 11:35 am on Nov 13, 2004 (gmt 0)

first things first....there is NO slump. My earnings died a death in October when others were here jumping around laughing at how well they are doing. This month, it is me laughing.

What have I changed on my site? Nothing, zip, rien, niente, nulla, zero. Higher paying advertisers have come in and my CPC is double last month's.

second...the regularity with which you check your stats will not help your earnings. As far as ad colours and placement, any webmaster worth their salt will have optimised that within the first month or two of using AS. It may well be worth while changing things around every month or two to prevent things getting stale, but noticing a CPC slump will not help you at all.

CPC slumps have nothing to do with surfers' behaviour on your site...CTR might do, but not CPC. So why worry your pretty little heads about it?

third....I would so love to spend a month on this forum without the near daily "my earnings are down 6% in the last four hours...#*$!?" threads, but alas....

This 32 message thread spans 2 pages: 32 ( [1] 2 > >
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