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Google AdSense Forum

    
AdSense can discourage Google's voting system
"non-commercial" sites display direct competitors' ads
skipfactor




msg:1426380
 3:22 pm on Aug 19, 2003 (gmt 0)

I refrain from reciprocal linking, but I link to relevant, informational, high-quality sites when I think it might help the page and the reader.

In addition to checking these sites for pop-ups, I now have to keep an eye on their AdSense ads becoming too relevant. One of my favorite .org-type of outlinks now shows many of my direct competitors, so I'm forced to remove their link. It's a shame because it's a great site, but there's no way I'll intentionally send even indirect referrals to direct competitors.

From my limited exposure, I think AdSense is a phenomenal product; I'm just commenting on the obvious issue that in some cases it might generate some income, but it might also degrade backlinks(PR) and referrals.

 

Jenstar




msg:1426381
 3:53 pm on Aug 19, 2003 (gmt 0)

AdSense ads becoming too relevant

If AdSense is showing competitor's ads, then it means it is providing ads that are perfectly on target. Because AdSense is designed for non-commercial content sites, the theory is that the sites would not have much in the way of competition that would be displaying AdWords ads.

Any sites that display AdSense will not show up as backlinks or referrals to any of the sites you are linking to yourself. Because it is a javascript, even if Googlebot (or any other bot) happens to come by, all they will see is the script, not the ads to show as backlinks. And referrals from AdSense don't show up from the AdSense displaying site itself, but from pagead2.googlesyndication.com/ AdSense does not have any effect on PR.

I think removing reciprocal links just for the mere fact they are displaying AdSense that shows a competitors ad is a mistake. Your site is the one that will be hurt in the long run. AdSense is just going to continue to grow, and you will find yourself having a more and more difficult time finding appropriate link exchanges if you have this kind of policy.

skipfactor




msg:1426382
 4:00 pm on Aug 19, 2003 (gmt 0)

AdSense does not have any effect on PR.

I meant that in an indirect fashion. If a PR8 page stops linking to a lesser site because they're displaying a direct competitor's ad/link, there's some effect on PR and referrals.

d_fused




msg:1426383
 3:33 am on Aug 21, 2003 (gmt 0)

It's a shame because it's a great site, but there's no way I'll intentionally send even indirect referrals to direct competitors.

Although I run a commercial web site, I happily display AdSense adverts on most of my pages... linking to my competitors.

Here is how it's been for a week:

Day 1: Good click through rate, no sales.
Day 2: Better click through rate, sales started picking up.
....
Day 7 good click through rate, even more sales.

Visitors simply go and visit competitors' web sites and come back to me.

But at the end of the day, if your site is better than the rest, there is no point removing links. IMHO, one can learn a lot by linking to other sites in direct competition which will help you tweak your site to perform better in the long run.

We have a proverb that translated roughly says "If your are afraid of the bear, don't go into the woods"

Regards,
d_

chiyo




msg:1426384
 4:16 am on Aug 21, 2003 (gmt 0)

well said d-fused. Really, it is SO easy to find things on the web, that worrying about letting people know about competitors is not worth the time. The key is to provide a service or product that is so better than the competition that it doesent matter. The finest companies in the world invite people to compare themselves to the competition.

One advantage as i think d-fused is saying, that your web visitors may also see you as having some directory characteristics as well, allowing them to make a decent comparison all from your site, increasing trust, and increasing utitility of your site.

As always in do business as in websites, do somthing unqiue or different, or do something better. McDonalds increase their market share not by making sure people dont find about Burger King, but my making their product better.

jimh009




msg:1426385
 8:23 am on Aug 21, 2003 (gmt 0)

McDonalds increase their market share not by making sure people dont find about Burger King, but my making their product better.

Couldn't you have used a different example? I hate McDonalds - food quality isn't near what it was years ago. I'm a Wendy's person myself. :)

That aside, I agree with the other posts - concentrate on your own site. Removing links to other sites simply because they display an occasional adsense ad for your competitor seems kind of silly - especially since these AdSense ads change over so frequently.

Jim

cornwall




msg:1426386
 9:16 am on Aug 21, 2003 (gmt 0)

>>But at the end of the day, if your site is better than the rest, there is no point removing links. IMHO, one can learn a lot by linking to other sites in direct competition which will help you tweak your site to perform better in the long run.

I am with you all the way on that.

There are areas that I have set up competition to myself to give the consumer more choice. I gain all ways, I make money from competitors paying me for advertising, consumers are happy as they aparently are given plent of choice...and they come back to me in the end (arrogantly I believe my "product" is better)

Now with AdSense I can have another slice of the pie :)

skipfactor




msg:1426387
 2:11 pm on Aug 22, 2003 (gmt 0)

The key is to provide a service or product that is so better than the competition that it doesent matter.

But at the end of the day, if your site is better than the rest, there is no point removing links.

Good points and one that I should have mentioned is that in my opinion, it depends on what you're selling.

In this case, I'm selling real estate; if I send a potential customer ready to spend a million bucks to a competitor that has a crappy site but pictures of a unique home she can't live without, she's never coming back to my award-winning service or website.

It's typically an infrequent one-time purchase of a truly one-of-a-kind widget with a potentially huge commission that I've got one shot at. No way I can risk it. If I were selling $100 product, it wouldn't bother me a bit.

grifter




msg:1426388
 3:57 pm on Aug 22, 2003 (gmt 0)

In this case, I'm selling real estate; if I send a potential customer ready to spend a million bucks to a competitor that has a crappy site but pictures of a unique home she can't live without, she's never coming back to my award-winning service or website.

As a customer, I'd much rather have the home I want. Aren't my interests in your best interest? ;)

The other big myth is crappy site equals crappy service. The slickest sites have given me the shaft on a few occasions.

europeforvisitors




msg:1426389
 4:35 pm on Aug 22, 2003 (gmt 0)

In this case, I'm selling real estate; if I send a potential customer ready to spend a million bucks to a competitor that has a crappy site but pictures of a unique home she can't live without, she's never coming back to my award-winning service or website.

If you're selling real estate, why are you running AdSense ads at all? Wouldn't it make more sense to keep the prospect focused on your site and the properties that you're selling?

AdSense was designed for content sites, not commerce sites. Running ads on a commerce site is like running ads in a sales catalog or brochure (something that's occasionally done, but only through carefully chosen partnerships).

skipfactor




msg:1426390
 6:34 pm on Aug 22, 2003 (gmt 0)

As a customer, I'd much rather have the home I want. Aren't my interests in your best interest?

Of course! With broker reciprocity, I can display my competitors' listings and sell you the same home albeit at a reduced cut.

If you're selling real estate, why are you running AdSense ads at all?

Wouldn't even consider it. Please read the entire first post of this thread. :)

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