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Why does Google include the URL's in ads?
Such as with AdSense etc
Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 411 posted 5:57 am on Aug 17, 2003 (gmt 0)

I was just wondering why Google adds the url of the advertising Adwords client in their ads and on AdSense.

I know if you have banners it will only show an url if you have only one ad in the banner but I believe it shows the url for each ad in a skyscraper.

I was trying to think of the reasoning behined this but could not come up with anything wonderful. After all this could lose Google revenue etc. Any ideas?

 

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 411 posted 10:00 am on Aug 17, 2003 (gmt 0)

Credibility of the ads and google, and preventing evil adwords adwrtizers from misleading visitors.

SN

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 411 posted 10:12 am on Aug 17, 2003 (gmt 0)

I would agree with Killroy. It gives just an extra bit of info about where you will go when you click the link, and probably increases CTR. If i see a well known brand name there, a domain name which seems to suggest the type of site, an "interesting" domain name, or a fairly authoritative URL, and not a multiple keyword URL, or a generic URL such as amazon, ebay etc etc, I would be more likely to click.

jonknee

10+ Year Member



 
Msg#: 411 posted 3:40 pm on Aug 17, 2003 (gmt 0)

I'm probably not the average user, but I always look at the status bar to see where a link is taking me. If I don't know, I don't usually click it.

The whole idea of AdWords is to provide high-quality ads to readers who want to see them. It just makes sense to give them a little meta data.

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