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Will adsense kill the web.
lukasz

10+ Year Member



 
Msg#: 403 posted 10:34 pm on Aug 15, 2003 (gmt 0)

Adsense is becoming very popular among webmasters for obvious reasons.
We can expect that ASO - AdSense Optimisation "industry" will emerge soon.
How exactly ASO will work?
Get people to your page, and then make them leaving ASAP through AdSense.
How? By providing irrelevant content.
If users find what they were searching for, on your page then they wouldnft click on AdSense ads.
I hope I am wrong.
Please correct me.

 

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 403 posted 10:51 pm on Aug 15, 2003 (gmt 0)

I think you're wrong.

For starters, the whole goal of Adsense is to show ads that are a good match for the content of the page. If the page has any kind of theme at all, the ads will be relevant.

My own experience and testing has proven (to my own satisfaction, at least) that the most profitable Adsense clicks come from content pages that are tightly themed, informative and well-written.

Lynn_Terry

10+ Year Member



 
Msg#: 403 posted 11:42 pm on Aug 15, 2003 (gmt 0)

I agree, buckworks...

And I havent noticed any difference in my conversion rate since including AdSense on several of my pages... watching closely though - and AdSense will be the first thing to go if it drops! My subscribers & forum members are worth A LOT more than any amount of money Google could offer me for clicks ;)

Nikke

10+ Year Member



 
Msg#: 403 posted 11:43 pm on Aug 15, 2003 (gmt 0)

My own experience and testing has proven (to my own satisfaction, at least) that the most profitable Adsense clicks come from content pages that are tightly themed, informative and well-written.

Amen to that! And, since you still want the regular search engine bots to index your page properly, why not fill it up with as much info as possible?

If users find what they were searching for, on your page then they wouldn't click on AdSense ads.

Well maybe they wouldn't. But are you so sure you could cover every aspect of a topic? If you can, you can be sure to get frequently returning visitors, and isn't that still what every publisher dreams of?

I think quite the contrary is happening. People are pulling themselves together to write as to the point as they can.

Those who to to much AdSense optimisation, will bite their tails. The trick of removing all links but the AdSense box from a page will soon push the page downwards in SERPs and in the long run render your site fewer visitors, and thus, lower income from AdSense.

saoi_jp

10+ Year Member



 
Msg#: 403 posted 3:05 am on Aug 16, 2003 (gmt 0)

By providing irrelevant content
If the content is totally irrelevant, then (as other point out) the AdSense wouldn't show up anyway.

However, remember that "irrelevant" is relative -- what's irrelevant to one viewer is not irrelevant to another. So this part of your post makes a lot of sense:
Get people to your page, and then make them leaving ASAP through AdSense.

Example: your page is a content-rich tutorial on teaching others how to paint widgets. Someone finds the page while looking for "painted widgets" or even "widget paintings". For that person, the adSense may provide links that are more on-target, even if those links are not highly relevant to the page content. Of course, to the webmaster, they may see AdSense in this example to be off-target.

In other words, some viewers are in search mode (so adSense is an extension of their search; it's OK if ads are tangental or just loosely related) and some viewers are in content mode (so adSense is an extension of the content; it's best if ads are highly relevant, not tangental). One's optimization would start by estimating which mode is more likely to make money in one's own situation.

jonknee

10+ Year Member



 
Msg#: 403 posted 4:14 am on Aug 16, 2003 (gmt 0)

It would only hurt you if you're trying sell something that adsense is selling. I personally don't sell anything on my site, and the adsense ads add utility to my site. Can't beat that.

valortrade

10+ Year Member



 
Msg#: 403 posted 4:51 am on Aug 16, 2003 (gmt 0)

It would only hurt you if you're trying sell something that adsense is selling.

It is not exactly true. It could hurt you only when you would sell the same/similar items at the same distribution level.

Most e-commerce related ads I saw are from online stores, affl., pricing compare, etc. If you would be the wholesaler/distributor, you would feel comparatively comfortable to those ads except that sometimes you would have to filter some specific ads. Even you could locate the potential clients through those ads.

cornwall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 403 posted 10:22 am on Aug 16, 2003 (gmt 0)

>>We can expect that ASO - AdSense Optimisation "industry" will emerge soon.
How exactly ASO will work?
Get people to your page, and then make them leaving ASAP through AdSense.
How? By providing irrelevant content. <<

lukasz is absolutely correct in this.. ASO will emerge.

The trick will be to get high value adverts appearing on a web page, with little content there to keep the punter, who will click the targeted ad for information on what they are actually looking for. At this very minute, I am sure that readers of this forum are working diligently at this very "problem"

The only thing that will be different from the mass of sites targeted against keywords on SERPs is that the number of publishers is smaller, and therefore easier for Google to police...

...but Google will only police if it is in their commercial interests to do so. What will happen, is, IMO, anyone's guess :(

killroy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 403 posted 1:53 pm on Aug 16, 2003 (gmt 0)

Well, I've had a go at "ASO" and have found that some of hte fears voiced here don't apply. First of all, few adWords advertise freee information. They advertise products. So information OR product seekers coming to your site expecting info, are VERY UNLIKELY to click on the ads of your page doesn't provide the information. In fact they are much more likely to click on a buy ad if hte information on your page answers as many of their questions as possible (so they don't have to back up and try another site from the SERPS).

In fact, the AdSense shown are similar to the ones shown on hte SERP from where the visitor found your site.

So I've often found that sites designed without adsense, which attract a lot of out of market visitors for whom my site has NO VALUE whatsover (because of geographical targeting), the AdSense ads shown may be highly relevant, making my site usefull to them after all.

Over all, from my trials I've found that an optimal Adsense site is also a VERY powerfull information source with concise, on-target content, and clean uncluttered designs and easy and intuitive information.

I'd wage that the ideal AdSense Optimized site is one that very much resembles the content-rich, simple sites from the golden age of the internet.

Perhaps AdSense only sites will be the valuable information resource of the near future.

SN

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