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Google AdSense Forum

Ad Sense and page design

 10:06 pm on Jun 21, 2003 (gmt 0)

The examples I've seen so far look a bit....bodged, in that design-wise, the ads look very much as an afterthought.
Will Ad Sense have an effect on page design?



 11:14 pm on Jun 21, 2003 (gmt 0)

I re-designed one of my sites to fit in with the adsense skyscraper ad. I managed to fit in the banner ad in the usual banner ad area OK but the skyscaper looks better with the redesign. I changed the logo background to blue (to fit in with the blue links) and added a black stripe down the right hand side to place the skyscrape in.

I'm considering changing my links to blue/underlined to match the adsense links.

The adsense banner looks good in black/grey/blue designs but clashes quite a lot with green and yellow in my opinion. If you place a dark blue or black around the adsense then it seems to help it merge in with the site. The dark border in the ad itself stands out a bit too much against a light background.

Also think the skyscraper looks best on the right side of the page rather than the left as it looks more like the usual good SERP ads.

I've left my font as verdana for the time being but it might be better to use the same as adsense (arial I think). What do you guys think?

Hopefully we'll be able to customise soon so this won't be a problem ;-)


 11:24 pm on Jun 21, 2003 (gmt 0)

Banners shouldn't require any kind of redesign on most sites. The Google AdWords banners are simple, clean, and standard in size.

Skyscapers are another story. They have a tendency to look junky at the best of times, and they definitely have a "stuck on" look if the site wasn't designed to accommodate them.

I'm using the banners, and they're performing very well on my site, so I'm not even considering skyscrapers.

BTW, at least one of the ad networks (Tribal Fusion) is using AdWords leaderboards. I wonder how long it will be until AdSense offers the leaderboard format? I'm not a big fan of leaderboards myself, but they're probably easier to accommodate on many sites than skyscrapers are.


 11:51 pm on Jun 21, 2003 (gmt 0)

I went with the horizontal banner for my webmaster forum, and it looks like it belongs there. It really integrates nicely. It occured to me that the ads are highly relevant, and the CTR is great for advertisers, and that equals good income for me.

Seeing how the ads aren't intrusive, I'd think Brett might want to give it a shot. The income potential is tremendous. Then he could lower the Subscription fee. :)


 3:30 am on Jun 22, 2003 (gmt 0)

Seeing how the ads aren't intrusive, I'd think Brett might want to give it a shot. The income potential is tremendous. Then he could lower the Subscription fee. :)

I wonder how high Brett's revenues would go with all those SEO firms bidding against each other for recognition? :-)


 5:40 am on Jun 22, 2003 (gmt 0)

we are a bit "iffy" about inserting the adsense code, as the colors/fonts/borders do seem to clash with our design a bit. And we are getting a few of those "defualt public service ads" which have absolutely nothing to do with the interests of our readers - they are mainly for Us charities)

Personally i cant see us changing other aspects of the page to fit into google's default. That would be a massive undertaking and re-design. Thankfully however we have always subscribed to using standard blue links, so no prob there.

Inserting the code into our includes or templates is a no-brainer however, and we are testing how profitable Adsense it on some test pages, without changing the design of the page.

Now if for example Adsense turned our to be less than profitable, or they reduced payouts etc. over time we would have to change it all back again!


 5:42 am on Jun 22, 2003 (gmt 0)

Why can't Google steal a page from Moreover and allow custom code? Seems like a no-brainer...


 7:17 am on Jun 22, 2003 (gmt 0)

> Why can't...

I think we must remember that Google *CAN*... but the AdSense service has been offered for less than a week!

Patience, patience!

(I'm speaking as much to remind myself as everyone else :D)


 7:25 am on Jun 22, 2003 (gmt 0)

>>that Google *CAN*...

Of course, so why not turn out a polished product? In a hurry? Feeling pressured? Need to take the focus off of sub-par SERPS? Enter Adsense...


 1:20 pm on Jun 22, 2003 (gmt 0)

I redesigned my site to use the skyscraper ads becasue it is reccomended to use them over the banners if I'm unsure.

But I don't think I'll ever be sure as to which ones are better as I can't compare the CPM between them due to the lack of reporting.

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