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AdSense earnings and the power failure
Did anyone else notice a significant drop?

 2:44 am on Aug 15, 2003 (gmt 0)

With the massive power failure today, my AdSense earnings came to almost a standstill starting at just after 4pm EST (1pm PST) and earnings have been about 5 or 10% of what they would normally be for the past six hours - and that is being conservative. Impressions are also dramatically lower as well, as is CTR. My site has not had any downtime at all during this power outage.

I have been seeing targeted ads throughout this time frame, but others have reported not seeing the ads at all, so there are also some sort factors at play which seem geospecific.

What else have people been noticing? Any others with the same significant revenue drop during this time period? I often see higher revenues when others are complaining about poor earning days, so my experience might not be the norm :) I am also interested to see if this has had a trickle down effect for those serving to the UK market as well.



 2:57 am on Aug 15, 2003 (gmt 0)

I wonder if it's a Google issue though - our AdSense is *way* down, but our Adwords account has dropped a lot also (ie we're still in the top slots, but the impressions+clicks are way down).
So either Google was affected a lot by the power outage, or more of our users come from the NE than we realised!


 2:58 am on Aug 15, 2003 (gmt 0)

I'm in the U.S. and my site traffic plummeted when the outage hit. Naturally, my impressions and click-thrus are down as a result. My EPC is higher today than it has been in awhile but I'm hoping that is because I filtered a site late last night that I felt was serving too many ads and was preventing more desirable (to my userbase) ads from being served. Obviously I can't tell if that's what it is in just 24 hours, but I'm certainly hoping so because as I posted elsewhere, until today, my EPC has been down about 10% this month from last month.

I have not had any downtime either.


 3:00 am on Aug 15, 2003 (gmt 0)

Very wierd...it's been one of my better days.

Can't figure that one out.


 3:55 am on Aug 15, 2003 (gmt 0)

Impressions down but clicks slightly above average, better day than last 5 odd. Didn't even know there was a power failure until I read it here.


 4:06 am on Aug 15, 2003 (gmt 0)

My stats were downright depressing today... I'm actually relieved there's an "issue" and its not just ME :p Thanks for posting!


 4:18 am on Aug 15, 2003 (gmt 0)

For me not much difference. My sites targetting NJ, NY and CT did the same as always....the rest of the eastern US was up a tad, but I often see that when some interesting news breaks.....I think it gets more people infront of their PC's ;)

Too early to call any effect the outage may have made to sites targetting the mid-west and west coast.....it is only just past midnight EST....peak traffic hours are still in play out west.


 4:44 am on Aug 15, 2003 (gmt 0)

My site targets the midwest, and we are in a seasonal traffic spike (attracts international traffic). My adsense impressions are down some, clickthroughs and revenues down a lot. I can't pull overall traffic stats until tomorrow, but my forum got pretty quiet after the outages.


 5:33 am on Aug 15, 2003 (gmt 0)

Whenever somebody sneezes you guys rush to AdSense to see how it affected your daily reports. hahahaha


 5:43 am on Aug 15, 2003 (gmt 0)

Never noticed it here in the UK. I guess that's the advantage of the global economy ;-)



 6:14 am on Aug 15, 2003 (gmt 0)

I'm in the middle of a nice traffic spike, so I didn't notice much of a difference. CPM stayed average, and the impressions were still above average.

Guess I need to market to the NE more.


 7:03 am on Aug 15, 2003 (gmt 0)

>>Never noticed it here in the UK. I guess that's the advantage of the global economy ;-)

With you on that one.

My UK figures were not effected, and also looking at my overnight figures on US sites this morning, they do appear to be adversesely effected


 7:10 am on Aug 15, 2003 (gmt 0)

My CTR completely tanked yesterday.


 7:57 am on Aug 15, 2003 (gmt 0)

Bizarre. - (Not that I'm complaining though) - Absolute best day ever for me .. consistent traffic .. (I get visits worldwide .. though heavy traffic form NE USA) .. thinking that some site design changes in last 2 days seem to have been a good move for me. - Mayby the design changes have been so good that visitors are cranking up generators just to visit my site. - Yeah, right ;)

(with sincere sympathies to those truly affected by the power issue .. jokes aside)

One problem I've encountered is .. seems like every time I try to run a "test" to evaluate some change .. there's some netwide snafu that bugs things up and makes my data uncertain. - I imagine I'm not alone on that one!

Visit Thailand

 8:00 am on Aug 15, 2003 (gmt 0)

Yes have seen drops here although not enormous but still fewer impressions fewer clicks and much less revenue.

Strangely I am also seeing a lot less SPAM emails today.


 11:30 am on Aug 16, 2003 (gmt 0)

25% down

4 sites, all showing roughly the same drop.

Revenue is down 40% across the same sites.


 11:45 am on Aug 16, 2003 (gmt 0)

My impressions went down after the power outage, too.

I copy my statistics about every hour to an Excel spreadsheet, and there is no regular pattern, that I can find. CTR and Cent per Click vary so much, from one hour to the other, that it is impossible to see the reason. (The Ads are the same!)

Even though I get a nice amount of Impressions and Clicks, I haven't been able to try other Adcolors yet, since I could not tell if a change in CTR etc. was due to Color or just 'normal' Google behaviour.


 1:15 pm on Aug 16, 2003 (gmt 0)

Right now, the adsense stats dont seem to be moving .. anyone else seeing this?

PS : Sorry about the OT comment ... I didnt want to use a new topic for such a trivial thing :)


 1:20 pm on Aug 16, 2003 (gmt 0)

Yes, I am still seeing the same stats as a few hours ago.


 1:24 pm on Aug 16, 2003 (gmt 0)

Right now, the adsense stats dont seem to be moving .. anyone else seeing this?

Hasn't changed for five hours. I'm in Sweden.


 2:37 pm on Aug 16, 2003 (gmt 0)



 2:58 pm on Aug 16, 2003 (gmt 0)

They're stuck in Tokyo as well...


 3:30 pm on Aug 16, 2003 (gmt 0)

Moving now


 4:08 pm on Aug 16, 2003 (gmt 0)

It is nice seeing those high CTR rates ;)

Impressions seem to be slowly creeping up.


 4:11 pm on Aug 16, 2003 (gmt 0)

It is nice seeing those high CTR rates ;)

If you would get the warning email due to this high CTR, you would not feel it "funny" again.


 4:15 pm on Aug 16, 2003 (gmt 0)

I am sure Google is aware that there is a problem, and I can't see them sending out a fraud email based upon a technical issue on their end, and a widespread one at that.

And my CTR isn't in the triple digits like some have reported - in fact, it probably wouldn't envoke a warning on a day without technical issues. Just happens to be much higher than usual.


 9:44 pm on Aug 16, 2003 (gmt 0)

I'm with Jenstar on this one. Yesterday was my absolute worst day in terms of impressions, clicks and revenue while the power outage was occuring. Today is starting out much better! Triple digit CTR? I'm assuming you are including the number after the decimal place as well? Example: XX.X% (considered triple digit?). I have had a few "triple digit" days and have never received a fraud email from Google (knocks on wood really quick). However, I think that they base normal CTR's on industry averages...



 9:49 pm on Aug 16, 2003 (gmt 0)

Google was updating clicks but not impressions earlier today, so at least one person had more clicks that impressions, resulting in triple digits xxx%. Just a technical glitch though, and not reality.

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