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PPC's who are very strict will likely be out of business!

Msg#: 3950 posted 6:23 am on Oct 10, 2004 (gmt 0)

Based on what i saw, read, done and observed, many PPC's who are giving pain in the ass to their publishers will be put out of business. There're too many options that if you're PPC company, you should give flexibility with your publishers and not be ass like you are the only one doing this kind of business. I won't even touch them if thats the case.



10+ Year Member

Msg#: 3950 posted 1:29 pm on Oct 11, 2004 (gmt 0)

I'm sorry, but I don't understand. Could you restate your point?


Msg#: 3950 posted 3:29 pm on Oct 11, 2004 (gmt 0)

Google won't have to worry about publishers leaving the network until AdSense has viable competitors. Right now, a bigger concern is keeping advertisers from opting out of content ads. That's why any "flexibility" needs to be on the advertiser side: e.g., by giving advertisers greater control over where their ads appear instead of requiring them to take whatever Google chooses to define as the "content network."


10+ Year Member

Msg#: 3950 posted 3:46 pm on Oct 11, 2004 (gmt 0)

Agreed. I opted out of content network distribution after some very obvious click fraud issues.


Msg#: 3950 posted 5:03 pm on Oct 11, 2004 (gmt 0)

Even if Google can keep click fraud under control (and I think it can, for the most part), there's still the issue of lead quality. And, of course, some advertisers care where their ads run for other reasons.

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