Most of us have been running adsense on our sites for close to two months. It is time to share some of the strategies that we have employed over the last few weeks, isnt it?
Here is my top tip.
Prior to adsense, Each of my article pages had an abundance of links. A huge sidebar full of links to each of the sections in my site, related and unrelated affiliate links, tools like recommend, print etc.
After adsense, I went after these links with a voracious appetite. I removed all but three links on each of the detailed story pages.
1. A "you are here" kind of navigation ( as seen in dmoz ) on the top.
2. An affiliate link at the bottom of the usually full page review.
3. Adsense ads on the right.
Thats it. Nothing more than three choices given to the user.
By reducing the number of options given to the user, I doubled my amazon commission as well am maintaining a great CTR with adsense.
My only cause of worry was the number of page views per user on my site, which incidentally went up :-)
And the clean design greatly improved the look and feel of my site according to my users.
Simply put, Reduced options ( links ) : More clicks and better usability.
So what is your tip?