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Gone to Public Service Ads

 1:19 am on Aug 11, 2003 (gmt 0)

Apparently, although Google proper likes the fact that a site changes content daily, AdSense hates it.

I have a site that, among other things, has a 'news roundup.'

The current day's news is on one page, news.html. Yesterday's news is on archive.html. On the third day, the news is moved into a dated archive, where it remains.

Now, clearly, news.html and archive.html change daily.

A couple of days ago, AdSense stopped serving real ads to news.html and archive.html and went to public service ads.

Is anyone else experiencing similar things with the public service stuff? Or am I connecting things that aren't connected?



 1:36 am on Aug 11, 2003 (gmt 0)

Have a section of pages wher there are not enough adwords to serve, so get charity ads about 80% of the time. Have emailed google to see if they can improve it for me. Other issue here is that the page name is not changing on your site so "mediabot" will not revisit. One of the intial visits have set the ads for you. Changing the page name will get the "bot" out to have a look. When adding adsense to new pages seems to get it out to index quickly. Just some thoughts on this.


 1:43 am on Aug 11, 2003 (gmt 0)

I have pages that change regularly, without any problems. Could the news content of the past couple days be such that there wouldn't be any targeted ads to show? When was the last time the AdSense Mediabot stopped by those two pages? Perhaps the issue could be the content on one particular day when the bot indexed it, but it hasn't been back again since - I am not sure how often the bot stops by for re-indexing a URL that they have already visited. Visi mentioned changing the page name, which I didn't know about, but then I know some don't want to be changing page titles often due to search engine optimization.

Another thing to keep in mind is that many advertisers turn off their campaigns over the weekend, which could also reduce the number of available ads to show. What were these pages showing in previous weekends?


 1:53 am on Aug 11, 2003 (gmt 0)

News pages don't seem to fit well with Adsense as evidenced by so many of the newspaper websites serving PSAs.

Here are a few examples:





 3:23 am on Aug 11, 2003 (gmt 0)

AdSense content-matching seems to be updated every few weeks, so any regularly changing page is going to cause problems.

But even if it was completely static, isn't a news round-up page likely to cover too broad a range of topics to allow a page theme/topic to be deduced?


 3:29 am on Aug 11, 2003 (gmt 0)

agree with danny. Im just guessing, but we do base our page design on it, that there is a certain amount of content, perhaps decribing the theme or content of any possible news items that will appear there, that will make sure Adsense ads are on target to that "permanant content" anyway, even though the details of the news headlines may vary. This "permanent content" may contain links and bolds and the like and Headings, and a keyword in the file name, but it should always correctly summarise the theme of the page even though the headlines delivered from day to day vary a lot within that theme.

Visit Thailand

 3:31 am on Aug 11, 2003 (gmt 0)

Agree Danny, if you put the code on the general page which keeps the headlines etc then AdSense will probably have difficulty keeping up with the changes. Why not just put the code on each articles page and leave it off the main headline pages.


 8:47 pm on Aug 11, 2003 (gmt 0)


Just realized why CTR and revenues are down. Made one simple global change througout one content channel, and now the entire channel is serving PSA's.

That's means you have to be conscious that simple changes can cost you $$.



 2:22 am on Aug 13, 2003 (gmt 0)

IMHO PSA ads only come up when there isn't any discernable key content on the page.

Our index page shows the latest project postings to our site, and adsense has been keeping up with the change in content.

It still dishes up writing, programming etc ads.

Is this normal? Or will it change once we get spidered. Even though I think we have already.


 3:31 am on Aug 13, 2003 (gmt 0)

IMHO PSA ads only come up when there isn't any discernable key content on the page.

Not in my experience.

We have a few pages with a paragraph or two and a link to a great search engine submission/ranking program. The ads on those pages are for 3 SEOs and a portal search.

But even if it was completely static, isn't a news round-up page likely to cover too broad a range of topics to allow a page theme/topic to be deduced?

Our news and archive pages (mentioned in my first post) are Drudge-style headlines linked to news stories. They are pretty focused, and sectioned off in categories such as "Bioterrorism News," "Israeli / Palestinian Headlines," etc.

Further, one the third day, after a page has moved through the news.html page and the archives.html page and into a permanent place, we get ads for "Terrorist Alert System," "Iraq Reconstruction News," and a conservative book service. The page has the exact same layout throughout the migration process.

It's still a mystery to me.

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