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Question about ads that appear the most
Is there a way to test whether these ads generate clicks?
beggers




msg:1454078
 12:57 am on Aug 9, 2003 (gmt 0)

I have one ad that appears a lot more often than others. Is that because Google (or the advertiser) has decided that the ad is very effective on my site?

Because frankly, I don't this ad would appeal to most of my users. It's kind of related but not really. For example (this example is totally fictional), let's say you had a site about Superman and the advertiser was selling refrigerators with a Superman logo on it. It's kinda like "huh?"

However, at this point there is simply no way of knowing if people click through an ad like this or not, right? I guess I could block that advertiser and see if my stats improve.

 

valortrade




msg:1454079
 1:20 am on Aug 9, 2003 (gmt 0)

I think the only reason you see that ads more frequently is because its bid is high enough to make itself show up among the keywords related to your pages.

If you do not like it, filter it a couple of days and observe the stats to see if they would change much.

ScottM




msg:1454080
 1:37 am on Aug 9, 2003 (gmt 0)

The above post is outstanding advice. Hmmm..I just may try it myself:>)

Jenstar




msg:1454081
 5:56 am on Aug 9, 2003 (gmt 0)

Another thing to consider is that it could also have a higher daily $ limit set on it. This would allow it to be shown/clicked more frequently than others bidding on the name keyword, especially if those others have lower daily limits which are regularly reached.

PolishGuy




msg:1454082
 10:34 am on Aug 9, 2003 (gmt 0)


I think the only reason you see that ads more frequently is because its bid is high enough to make itself show up among the keywords related to your pages.
If you do not like it, filter it a couple of days and observe the stats to see if they would change much.

but if the bid is higher than revenues from clicking it are also higher for us pubslihers! so better not to remove it!

valortrade




msg:1454083
 5:05 pm on Aug 9, 2003 (gmt 0)

Another thing to consider is that it could also have a higher daily $ limit set on it.

Not necessary if the keywords would be related to really "niche" pages. Fewer pages and fewer visitors and therefore fewer clicks there.

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