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ad colors
does anybody notice an increase in clickthrus
cyberprosper




msg:1429529
 6:43 pm on Aug 8, 2003 (gmt 0)

I was wondering if anybody had any stats or ideas about which color scheme might generate the most click-thrus. It is a lot of work to change the color scheme across all my pages, and I would rather do it only once. So, what is most profitable? RED, PINK, Aqua-marine?

Thanks!

 

wgonz




msg:1429559
 7:53 pm on Aug 10, 2003 (gmt 0)

Hello!

After some experiments and reviewing this forum, I have reached the following preliminary conclusions:

1. - I agree with Chiyo: "...more like your site...the more you will see CTR go down".
Is a case similar to the exit sign in a theater; it is visibility, not aesthetic.

2.- I agree with PolishGuy, Colors of Google.com, (but not only those on the right Column). People trusts in Google.

3. - I agree with devlin: "7-day moving averages"; to make decisions.

Good luck to everybody!

Visi




msg:1429560
 8:02 pm on Aug 10, 2003 (gmt 0)

polish guy....why the custom script? ....google supplies the code to rotate colors. That is what we were discussing in the above posts. Works like a charm too.

devlin




msg:1429561
 8:54 pm on Aug 10, 2003 (gmt 0)

Google really has given us all an incredible opportunity to experiment - as long as we are not fixated on maximising income on each and every day.

As I have said on this thread, I'm happy to sacrifice short-term income in testing alternatives if I can maximize long-term income.

I'm now considering using a FREE scripting program to scientifically testing how colours work.

Since the rules of this forum prohibit me from posting URLs, all I can say to you guys is to type into a Google search:

"scientific internet marketing assistant"

.. and click on the first link on the SERP. It's a cool tool, and this guy is nuts in offering it for free :-)

I'm not competely certain how I can configure this scripting tool to work with AdSense - but watch this space!

+++

D

PolishGuy




msg:1429562
 9:08 pm on Aug 10, 2003 (gmt 0)

Denis at eVR answered:


It didn't look very different to me, but my site visitors obviously were less keen to click on the ads when it was like that. Now I have gone back to the original Google defailt blue colors.

thanks man, so your answer is contrast. I, inspired by you, have just changed colors of AdSense banners to contrast with the rest of the site. I think it makes sense.

Visi noticed:


polish guy....why the custom script? ....google supplies the code to rotate colors. That is what we were discussing in the above posts. Works like a charm too.

Ah, I have overlooked it, damn it. Sorry for that ranting about custom scripts. I think Google is simply brilliant - by holding down control key in color schema selection combo box, you can get color rotating banners.

This is so cool to be with Google AdSense - putting the money a&#8303;side - the things Google AdSense offers are brilliant and I see will be improving too.

Peoplez, speaking of colorz I wanted to notice that after experimenting with my own color sets, I came to conclusion that those preinstalled by Google are the best suiting my needs! But I will not tell you my favorite there ... but it is so sweet...

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