|My point is that adsense in Blogs can be a good thing and that conversions are there from personal experience. Not trying to compare adsense to affiliate programs. Although personally adsense has worked better for me. |
Only just seen your reply LU, thanks.
I guess the only real proof is in the pudding. It will no doubt vary from sector to sector.
Google has a fundamental problem. Unlike Yahoo and other portals, it does not carry a lot of content. All of its content is in the form of searches (Google News, Froogle) and the target pages carry content/ads that profit the publisher and not Google who brought the visitor to the publisher.
To fight that Google needs AdSense and needs it pretty much everywhere. Basically, they are pigy-back riding as many independenat publishers as possible, and with that startegy, and the size of the net, they could build a network large enough to bring in revenues of the size of Yahoo.
But for that they need Blogger and all they can get.
Thats why they are moving Adsense in blogger.
99% of this will be mis-placed ads on crap content. Since they need content, why don't they go about acquiring it in a different way?
the better google's technology get, the more accuaret the ad sense ads will be. Also, as ad sense grows there will be more advertisres for tons of different keywords.
Google made a name by not being a real portal, and if they become one they will lose too much credibility. Further, the portal market is over saturated.
Adsense has gotten worse over time not better. A big problem IMHO is that it isn't scaling well. Content dilution. Fraud. Sites built and targetted for Adsense-only. The Mediabot is a LOT slower. Let alone revisits for changes in page content. The ads used to show up really fast. Now they are slow. I don't think this is good in terms of quality. But it will make GOOG money, which is their key and goal no matter how they spin it. We now know why they bought blogger.com.
All this just makes me want to eat chocolate. Hmmm. What should I eat? How about Reeses Peanut Butter Cups. Wonder how much they paid GOOG for that ;)
|99% of this will be mis-placed ads on crap content. Since they need content, why don't they go about acquiring it in a different way? |
Not all blogs are crap content. I just linked to a blog that's packed with news and other interesting reports for readers who are interested in a certain Italian city. AdSense ads for hotels, holiday rentals, walking tours, etc. in that city might do quite well on the site. If I were an advertiser, I'd be more comfortable having my ads on that blog than on a scraper site, gmail, or DomainPark.
My own guess is that Google will eventually offer more product extensions instead of limiting contextual advertisers to all or nothing. For example, they might offer:
- Run-of-network site selection (what they've got now) for advertisers who want the cheapest possible traffic;
- A more selective network of hand-vetted publishers, possibly organized by category, for advertisers who are willing to pay more for quality leads;
- An "AdMedia" variation for mainstream advertisers who would prefer not to have their ads running on e-commerce, affiliate, and other non-editorial sites.
Such variants would be more expensive for the advertisers, which means they'd be more profitable for Google and for publishers.
Google's content network is a first-generation product, and it'll be interesting to see how it evolves over the next year or two.
|Mediabot is a LOT slower. |
I noticed this, too...seems to have gotten worse as of last week, around when Google started offering Adsense to Blogger users...
Wow Adsense you really have no sense at all do you!
I can smell the fraud from here. Google is spinning around the toilet bowl quickly.
Way to go Google!
I saw this the other day on my Blog. I set it up and was approved, and had adds in less than 24 hours. The ads on my Blog are about email lists for sale and mass email programs... NOTHING related to the content of my Blog. How am I supposed to make any money if the Ads are SO off target?!
Oh well, I hope a lot of people will click the irrelevant ads, but I doubt it.
ChrisKud, I wouldn't go so anti-google if my website link is just one click away from finding it on Google ;)
How this benefits Google
Google already ran Text Ads on all the free hosted blogs. Unfortunately, the free blogs were often not the high-quality content blogs or the blogs attracting the most traffic. Those blogs generally would move off blogspot and onto their own server. Some would even move off of blogger completely. With this move, they: encourage some of these more "valuable" blogs (value determined by content targetting and traffic) to run AdSense.
discourage large masses of low traffic and non-targetted blogs from running AdSense, improving the overall quality of the AdSense traffic.
Encourage bloggers to create commercially content-specific blogs in order to attract ads, basically giving google a bunch of content publishers whose $ interests are in line with google's
Gain positive public relations among an internet active blogging community.
Get a bunch of positive press coverage.
How this benefits Advertisers
Advertiser's ads were already being run on blogspot sites anyway, so this can only improve advertisers results. The quality of the AdSense advertising should go up if you think about it since alot of the low-traffic, low-value blogs will drop off the radar now. We can benefit even in the case of "bad neighborhoods". Think about it. If the entreprenuerial blogger decides to start clicking links, just subtract the blog title from your keywords. You drop off the bad neighborhoods, but your less knowledgeable competitor doesn't. Your cost per acquisition goes down while his goes up.
In short, this is good news for everyone.
It's a good idea. However, I wouldn't expect it to last for too long. Geocities and Lycos had similar programs for a while, and closed them down. Google seems to be repeating the good/bad old dot-com craze days, and I think it will end the same. And if I'm wrong, I'll be glad, but I recognize this rerun.
BlogSense and the NavBar is a smart move. Now all bloggers (including the competence: typepad, aol, lycos, mt, pmachine, etc..) are invited to display google's ads. Stone says is optional to display those ads . Who will ignore an *option* to earn some money? Clevery done by google.
I think all of this will eventually lead up to google giving more control to advertisers, as far as where there ads appear. Far more then content just on or off. Just sit back and enjoy the ride, it always levels out.
ggrot's analysis is right on the money.
The qualitiy of content can only go up, blogger.com sites were already adsensed but not the the ones with their own domain.
I've been using Adsense on my blogs for 8 months and its been an amazing experience. Of course to do it significantly you have to have pretty good traffic levels (something which most blogs do not - most of my friends blogs average 60 or so hits per day).
However if you can get some good traffic on your blog I think its a great way to earn a few dollars on the side - I know its been a worthwhile venture for me.
I'd also add that the comments above about this move from Google decreasing the quality of content may be true for some blogs but as someone who runs a number of blogs on highly targeted topics I'd want to say that there are some quality blogs out there. There are some great blogs out there using Adsene - do a search on Google for bloggers using adsense and you'll find some good ones.
I'd also say that there are some terrible quality non-blog sites out there also that use Adsense. I'm not sure this will really change too much.
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