Marcia, I've done something similar last week and it had the opposite effect. EPC way down.
We are way up but we just had a bunch of pages just get listed. This is the start of some seasonal stuff. People are getting back from vacation and getting ready to go back to school and looking to buy certain things this time of year.
About 6ish weeks ago the CPM/CPC's halved overnight. Sunday they went back to "normal". No content changed. I can understand a gradual degradation over time as the number of publishers increases, but these step changes are odd.
I think what we're seeing when this kind of sudden (and sometimes drastic) change occurs is either:
1) the AdWords advertisers had a big advertiser come on with high bids (or a high bidder was lost for those seeing lower EPC)
2) Google has done its regular "smart pricing" update based on conversion data (and whatever else they use), and we're seeing the effect of that recalculation.
I tend to lean toward #2 more than #1 since I'm reading more of these kinds of posts since the smart pricing change.
Yesterday was an awesome day for me. Part of it was better targeting and the PSA problem of last week going away, but had strong CTR and EPC.
I just checked and yesterday was about 40% better in terms of revenue than my average. It does seem like a lot of people got a nice surprise. I hope that it is the same for the rest of the month as revenue for the month is running behind July's numbers.
|Google has done its regular "smart pricing" update based on conversion data (and whatever else they use), and we're seeing the effect of that recalculation. |
This sounds very feasible, as the changes are marked enough to note a shift in the pricing.
|1) the AdWords advertisers had a big advertiser come on with high bids (or a high bidder was lost for those seeing lower EPC) |
Google has done its regular "smart pricing" update based on conversion data (and whatever else they use), and we're seeing the effect of that recalculation.
I'm inclined to think both of these factors play a significant role. Together they can make for a pretty volitile environment.
For me the last month has been like a roller coaster as far as daily revenues go. Interestingly my long term averages, meaning monthly and three months, are rock solid. Fortunately traffic has been increasing and which has meant an overall growth in earnings.
40% better for me over the last week. I hope it stays that way, I'll be in the fedex club soon!
Every time I have had an up or down that lasted more than a few days it was easy to tell why. Use your channels and study your logs it will tell you what is going on.
I simply moved all ads on all pages from left to center of page over last few days and ctr is up 350%, cpm up 400%, $ up 400%.
No changes, on a site that has been steady as a rock and my $ has cut in 1/4.
I still can't figure out smart pricing
Most sites dont have google ROI tracking on them -
so what is it really based on?
|2) Google has done its regular "smart pricing" update based on conversion data (and whatever else they use), and we're seeing the effect of that recalculation. |
I'm hoping for that one. I can't check the channel data till it comes up in a couple of days but yesterday was a huge jump. But then things had been a bit slow the last few days. I'm wondering if there were some high paying clicks in there though. Some new advertiser or such. Time will tell.
I've seen an obvious upsurge here.... I think summer vacation is finally coming to an end!
I have a strange situation. The EPC is similar as it has been for months, the CTR is also similar but the impressions have gone way down 50-70%. The strange thing is the traffic on the sites (according to statistics on my servers) is similar to what it has been for months.
Have some of you experienced similar conditions and if so, what have you done to correct it or will it even out one day?
bbonline, the ads served have probably changed
Not a spike, but a general improvement over July. For the first 10 days of August, revenues is up by 29% compared to the same period in July. The July 4th holiday period was a real damper for us. Here's hoping that the trend continues :o)
>>I have a strange situation. The EPC is similar as it has been for months, the CTR is also similar but the impressions have gone way down 50-70%. The strange thing is the traffic on the sites (according to statistics on my servers) is similar to what it has been for months. <<
I am in the travel business, and that just about duplicates what I have seen, though in my case CTR is up and earnings have remained much on track
Darned if I can see why impressions are way down!
My 7-day moving average of EPC has nose-dived since the beginning of August, and is now at its lowest level since I started with AdSense 13 months ago.
I was wondering whether it had anything to do with the recently announced discount that Google offered to AdWords advertisers to persuade them to include AdSense in their campaigns.
But, from the postings here, that seems unlikely, since other people's results are wildly different.
I'm just putting it down to random fluctuations. Wish it would fluctuate the other way :-)
I've got impressions up, but there's no reason for increased impressions. Rankings on those pages have slipped and I'm neglecting them while working on some new sites, figuring it'll take 3 months of sitting on the sidelines 'til they show up, I'm trying to race to get them at least partially done and crawled in time for Holiday shopping season.
CTR is also up, so in case it's something to do with seasonal shopping maybe I'd better take some time for another look at the pages that would naturally get more this time of year and give them a bit of an update and tweak.
My traffic from google dropped 60% literally overnight last Friday. Maybe some of you with increased revenue are benefitting from my lost customers. If so, please send 'em back!
|Darned if I can see why impressions are way down! |
Do you track the number of PSAs served?
>>Do you track the number of PSAs served?
It's certainly nothing to do with PSA's, I get very few, and in fact get even less now than a few months ago
My Impressions are on an long term uptrend for many months. CTR is somewhat downtrending for many months. EPC is long term downtrending, in particular starting last Nov and again this April. Overall CTR is still good and I am sure well above normal. Number of daily Clicks is good and uptrending. Effective CPM is biased to the downside for some months and is a fraction of how good as it was last Aug/Sep/Oct time period.
Monthly earnings are approx the same as they were last year even though impressions are up nicely since then. If not for more traffic my monthly income would be much lower that it is.
An oddity is Monday thru Wed stats are good as usual with not too much difference vs months ago. However, Thur Fri Sat Sunday stats are much worse than in the past (especially Fr Sat Sun) for no apparent reason. In other words the percentages are way lower vs M T W TH than in the past, not sure why but noticed that trend going on for some time.
These are all long term views. This info is not a complaint (just the facts) as I am very satisfied with AdSense.
I have seen a wierd spike too. I am not at all disappointed.. it has lasted 2 days so far.
As always seems to happen in these threads about how good we are doing very short term, there are some of us saying things are great and others seeing big declines.
Others have reported big spikes up over past few days. However, I have seen the exact opposite with this past Thur Fri and Sat and so far today (Sunday) being the lowest Effective CPM (and resulting income) my sites have seen since I joined Adsense 1 yr ago this month.
All time record low numbers across my very broad-based adsense sites involving many websites and highly diverse site content.
It really is amazing how we all seem to have such widely different results. Anyone know or can guess why?
|Anyone know or can guess why? |
Google is trying to drive us all mad so they can take over the world