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What is considered "adult" in the eyes of Google AdSense?
When do you cross the line
ukgimp




msg:1431056
 1:32 pm on Aug 9, 2004 (gmt 0)

Are there any clear guidelines as to when you cross into what would be in breach of the terms.

I aim this at certian areas for example escorts or contacts etc to be a little specific. No pictures.

I see adwords on these topics so why not adsense.

Surely this has been talked about before, so care to share any threads?

Cheers

<added>
I must stress, I have a good idea of what what i think crosses the line in general terms, but that is of little importance. Google's opnion is the law in terms of this query. How can I clarify the law, i dont wish to burn an account by misinterpretting it

Please dont get specific :)
</added>

[edited by: ukgimp at 2:03 pm (utc) on Aug. 9, 2004]

 

IanTurner




msg:1431057
 2:00 pm on Aug 9, 2004 (gmt 0)

Google uses the following in their terms:

"Pornography, adult, or mature content"

I don't think there is anything defined in more detail than this.

I also think that this leaves some wide areas that are open to interpretation as you say. I would also add 'personal ads', 'dating sites' and 'lingerie' to the list of grey areas.

chrisnrae




msg:1431058
 2:28 pm on Aug 9, 2004 (gmt 0)

I had a site with a page that simply listed big media companies that were adult related - no profanity, no vulgarity, certainly no pictures and no links. <snip>

I was advised to take Adsense off that page in particular, though it does run on the rest of the site pages. This "adult" page is not prominently linked from the site nav and is only linked to from one page. I don't view the page as "adult" and the directories who link to me obviously don't - but it definitely was a gray area, so I figured why risk it.

[edited by: Jenstar at 7:00 pm (utc) on Aug. 9, 2004]
[edit reason] No specific keywords, please, as per TOS [/edit]

zomega42




msg:1431059
 3:19 pm on Aug 9, 2004 (gmt 0)

Why not ask adsense? Who knows, maybe google would deign to respond someday...

Leosghost




msg:1431060
 3:26 pm on Aug 9, 2004 (gmt 0)

lingerie is adult ...can also be a sticking point with 2checkout ..

ukgimp




msg:1431061
 3:32 pm on Aug 9, 2004 (gmt 0)

>>lingerie is adult ...

How daft, what about sport bras? :)

robertito62




msg:1431062
 3:39 pm on Aug 9, 2004 (gmt 0)

Anything that appeals to sexual senses can be deemed as adult. That is your best indicator.

A research paper on sexually enhancing drugs is for the most part educational and will not be considered "adult". Focus on the intention.

hyperkik




msg:1431063
 4:33 pm on Aug 9, 2004 (gmt 0)

I am of the impression that Google sets a "trust" level for a site, and that the PSA algorithm is more likely to be triggered on some sites than on others. If that is the case and you are found to be playing keywording games to avoid PSA's, you may end up with your entire site on a "hair trigger" setting.

btas2




msg:1431064
 5:06 pm on Aug 9, 2004 (gmt 0)

I once asked them to clarify just what they meant by "adult" or "mature" content, giving them several examples of what might be thought of as "gray" areas.

Their answer was non-commital, basically saying that they'd have to see the website in order to make a determination.

Maybe if you created the pages without AdSense, then emailed them with the URLs, they'd give you a ruling, but I don't think they are going to commit themselves to anything more than vague terms like "mature content", which they can then interpret as they wish.

martinibuster




msg:1431065
 5:50 pm on Aug 9, 2004 (gmt 0)

I don't see how leather wear is adult. Leather is clothes. Leather is a lifestyle like diamonds, big hair, fast cars, etc. Leather in itself is not obscene or adult. Many of our youths pop stars perform wearing leather. Same for lingerie.

Apologies to Matt (but I'm sure you'll appreciate the feedback):
Google's Safe Search feature coupled to AdWords is a great example contradiction. I just did a search for lingerie, with Safe Search in Strict Mode, and no natural listings came up:

No standard web pages containing all your search terms were found.

To the right, in AdWords, there are a bunch of lingerie ads. Is lingerie taboo for Safe Surf, but not taboo enough to be filtered for the ads? What gives?

What I'm really trying to say is...
My concern is that Google should have procedures in place for not unilaterally suspending accounts for true gray area violations of the rule.

Jenstar




msg:1431066
 7:14 pm on Aug 9, 2004 (gmt 0)

I think martinibuster brings up a useful idea - using the strict safe search on topics and see if there are natural listings on the topic - if there are, it would be safe to run ads on those kinds of pages. Anything outside of that could be a judgement call. Interesting about those adwords though.

Another test would be to put the content up on a test page, before launching it live (with links pointing to the page). Since all AdSense ads are put through a check for "family friendliness" first, if you see ads exactly targeted to the same subject your page is about, you are probably safe to be running AdSense on those pages.

That said, I have seen AdSense running on all manner pages that could not be considered "family friendly" by ANY stretch of the imagination. So there doesn't seem to be a trigger in AdSense that alerts them if specific adult keywords are on pages running AdSense, but it must be a case of needing someone to report the publisher to AdSense before they are aware of the ads on adult content pages.

DaveAtIFG




msg:1431067
 7:29 pm on Aug 9, 2004 (gmt 0)

Just a gentle reminder. From our Terms of Service [webmasterworld.com]:

1. You certify that you are 13 years of age or over. All those individuals under 13 years of age will need a full release form from their parents before posting any messages. This is in compliance with the Childrens Online Privacy Protection Act of 2000 (COPPA)."

8. Links to adult content, pages with links to adult content, near adult content (including model and swimsuit sites), or messages describing anything against the law will be removed as soon as possible. Any discussion of those are off topic.

This is a potentially valuable discussion but we are skirting the edges of our TOS. I've asked Jenstar to "nuke on sight" any post that is "playing games" in her opinion. If you want to contribute, please phrase your remarks so that NO ONE would find fault with them if they were made in the presence of children.

And TIA for your cooperation. :)

karatekid




msg:1431068
 11:10 pm on Aug 9, 2004 (gmt 0)

Based on observation I think Google uses a standard much like the one used by the FCC for broadcast television in the United States. Obviously CBS is not broadcasting adult content when they run the Victoria Secret special every year or they would be fined. Just as every other network is not fined for broadcasting Victoria Secret commercials, each of which include models modeling. No network affiliate is fined for broadcasting adult content by showing re-reuns of 30 year old episodes of Charlie's Angels, each of which includes obligatory swimsuit scenes. If Google started objecting to model or swimsuit sites they'd be alone among major media in defining them as adult.

IanTurner




msg:1431069
 11:29 pm on Aug 9, 2004 (gmt 0)

It is not only the 'Adult/Mature content' part of the policies that is open to interpretation.

The 'Illicit drugs and drug paraphernalia' item can also cause confusion.

For example Qat is a legal drug in the UK and many areas of the arab world but is illegal in the US - so could be construed as an illicit drug by Google Adsense - since Google is a US based corporation. However looking at this a different way Whisky is a legal drug in the US, but is illegal in many parts of the Arab world yet I would doubt that Google Adsense would stop you using Adsense on a page with Whisky as a topic.

The real problem that I think needs addressing is that the Adsense Program Policies leave a lot to intepretation by the website owner, much of which can be interpreted in a different way dependent on the webmasters cultural background. Given that the Adsense program is available internationally Google maybe needs to address certain issues in a little more detail than is currently available.

devlin




msg:1431070
 8:17 am on Aug 10, 2004 (gmt 0)

Stormpay.com in their User Agreement have an extremely detailed definition of what constitutes Adult Content (Para 12.)

I don't know if Google would go along with it, but it seems pretty comprehensive to me.

paybacksa




msg:1431071
 2:23 am on Aug 12, 2004 (gmt 0)

Victoria's Secret's runway show will not be televised this year, precisely because of a fear of reprisals. They announced their decision a few months ago.

Just as my posts seem to get deleted by the mods "more than usual", the line you ask about is always shifting.

karatekid




msg:1431072
 12:19 pm on Aug 12, 2004 (gmt 0)

Yet, the Victoria Secret commercials air on every network every night showing the same girls in the same products. Low ratings were also a factor with the show. One CBS executive explained the ratings calling the program "girls gone mild". The NBC broadcast of women's Olympic beach vollyball will show more bouncing bikini clad women on the beach than Baywatch ever did. Neither Baywatch reruns or Olympic girls on the beach will result in fines for broadcasting adult content. The idea that you can have pornography which doesn't include nudity, sex or violence is a fevered Internet fantasy. AdSense webmasters have no reason to believe Google will get on board.

ukgimp




msg:1431073
 1:20 pm on Aug 12, 2004 (gmt 0)

>>AdSense webmasters have no reason to believe Google will
>>get on board.

But they are on board

Anyhow I got a mail back today.

The answer was anything that was not family safe. So equally as vague :)

The suggestion was to try it an see. The proble here is that you may not wish to try it and see on an existing account that may be doing well elsewhere.

You wont want your whole ad network removed because of one infringement.

So is there an appeal section or do you get nuked.

zeus




msg:1431074
 2:28 pm on Aug 12, 2004 (gmt 0)

whatch out in USA they can not see or say anything, a girl in bikini is very "uhhh".

zeus;)

adfree




msg:1431075
 2:35 pm on Aug 12, 2004 (gmt 0)

That triggers the question what to use if not AdSense if you wanted to run contextual ads on adult or adult-near sites...

netguy




msg:1431076
 2:46 pm on Aug 12, 2004 (gmt 0)


I have several news sites that Adsense won't touch - even though the top dozen domestic (U.S.) ongoing stories are carried routinely in the newspapers every day.

Yes, some are scandalous, but nevertheless are seen by kids every day on the 5 O'clock network news.

When some of the stories heat up, we routinely get over 10,000 impressions/hr., so G is obviously leaving a lot of money on the table by being the morals police.

-maybe things will change after the IPO.

Steve

jimbeetle




msg:1431077
 9:02 pm on Aug 12, 2004 (gmt 0)

Anyhow I got a mail back today.

The answer was anything that was not family safe.

That's kind of a strange reply from them.

I had a sitaution where I had a "family safe" event listing on a page.

It trigerred Adsense ads I thought were not quite family safe.

Answer from Google? Basically, there's nothing you can do about it except go in and block them one by one.

Appears G answers in whichever way gives them less work and less responsibilty.

Jenstar




msg:1431078
 6:01 am on Aug 13, 2004 (gmt 0)

It trigerred Adsense ads I thought were not quite family safe. Answer from Google? Basically, there's nothing you can do about it except go in and block them one by one.

I had an adult oriented ad (for adult website hosting) show up on one of my "family safe" sites. I let AdSense know that it some how slipped through, they confirmed it should never have appeared in AdSense and removed the ad from the AdSense rotation. So they must have some sort of guidelines of what is permitted and what is not, at least as far as the advertisers go.

With the actual AdSense sites, it could come down to fuzzy guidelines, and where the individual quality control person feels the line is drawn. Unless there are very clear and concise guidelines (which there very well could be, but which are not made public) it could be very much open to interpretation, the same way many of the other policies are open to interpretation.

johnser




msg:1431079
 11:24 am on Aug 13, 2004 (gmt 0)

>>>You won't want your whole ad network removed because of one infringement.

Possibly ask a "friend/colleague" to open a new account?

robinponty




msg:1431080
 9:57 am on Aug 16, 2004 (gmt 0)

Hi,
if you have an ODP Dump on your site running, you will surely have a adult dating page including the terms like "les***n" etc , do you think that can hit the adult trigger of adsense team.

Also, as far as "search safe" is concerned, I have a page on my website which I would call as adult.

But when I search for a less competitive term on google, it does show up, even if the "safe search" is on. Though, while doing safe search, the results were "357" and otherwise it was 9970 ..Any comments..So should we assume that even safe search is not safe as far as adsense is concerned?

Thanks...

ukgimp




msg:1431081
 10:01 am on Aug 16, 2004 (gmt 0)

>>Possibly ask a "friend/colleague" to open a new account?

Oh yes I thave thought of this as I am sure have many. I suppose this is a downside of G being so vague. Oh well, time to pick up the phone :)

paybacksa




msg:1431082
 1:18 am on Aug 17, 2004 (gmt 0)

But when I search for a less competitive term on google, it does show up, even if the "safe search" is on. Though, while doing safe search, the results were "357" and otherwise it was 9970

I also wondered about this, and played with the search filters. When looking at "strict" vs the others, I really didn't see a strong correlation between AdSense and Google search.

In other words, I do not believe AdSense and G Search filter are using the same rulesets. In my experience, AdSense is much more sensitive to specific stop words.

RaZor_Edge




msg:1431083
 3:33 pm on Aug 17, 2004 (gmt 0)


I had an adult oriented ad (for adult website hosting) show up on one of my "family safe" sites. I let AdSense know that it some how slipped through, they confirmed it should never have appeared in AdSense and removed the ad from the AdSense rotation. So they must have some sort of guidelines of what is permitted and what is not, at least as far as the advertisers go.

While searching on Google, I found this ad (proposing explicit sexuality content):

<snip>

I hope to never see such an ad on my Web site adsense! :-/

[edited by: Jenstar at 3:56 pm (utc) on Aug. 17, 2004]
[edit reason] No URLs as per TOS [/edit]

HughMungus




msg:1431084
 5:49 pm on Aug 17, 2004 (gmt 0)

Anything that appeals to sexual senses can be deemed as adult. That is your best indicator.

Umm...if that were the definition, a lot of news sites couldn't run Adsense.

What's interesting is that you can advertise a porn site with Adwords, but you can't run it on porn sites.

RaZor_Edge




msg:1431085
 7:01 pm on Aug 17, 2004 (gmt 0)

Well... sorry for the url. But it was not a "promotional urls". Only a link to an image.

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