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Unusually high PPC on a single click
Anyone ever see this? 1 click worth over 50x usual click?

 1:57 pm on Aug 5, 2004 (gmt 0)

OK, I will try to explain this without revealing any real numbers or keywords, and without breaking the TOS.
I have been running Adsense on my site for over a year and my price-per-clicks have been pretty much the same over that time, usually .xx (cents) per click. My site is about widgets, and the ads are widget ads as would be expected. Two days ago (Aug 3rd) I had one click that was worth over $25. Based on my channels and tracking script I can see the domain of the ad and I can see that it wasnt a special high-priced ad, it was one of my standard widget ads. Has anyone seen anything like this? Where one click will be worth a lot more than usual? And if so, how can I get more of these :-) Or was this just a google glitch? Any other explanations?

Thanks for your help



 2:06 pm on Aug 5, 2004 (gmt 0)

Have you been able to narrow it down to just "one ad - one click"?

If I had to guess, it might be a matter of what particular combination of widget phrase trigered the ad as there are different values for different keywords within a widget topic.

Now for it to be worth 25 times or more than usual is very unusual :)

Where there any other clicks on that channel within 48 hours prior and afterwards. A good way to make sure that publishers can't figure out the value of each click would be to lump together some clicks one way and spread others so that they show minimum epc.

/just rambling


 2:30 pm on Aug 5, 2004 (gmt 0)

I have been able to narrow it down to 1 of 3 ads/clicks, and they are all ads that I've seen on my site before with my usual epc of less than 20 cents. This click for some reason was worth over 140 times that. Doesnt seem to make sense, but I wish it happened more often. Anyone else have a theory?



 2:35 pm on Aug 5, 2004 (gmt 0)

google doesn't pay over $10.00 a click. I saw some adjustment to previous days totals, maybe that is what happened.


 2:41 pm on Aug 5, 2004 (gmt 0)

Perhaps. But it looks like they credited the adjustment to one click, as per my channels. But I guess they have to put it somewhere.


 4:12 pm on Aug 5, 2004 (gmt 0)

>>>Has anyone seen anything like this?<<<

Yes (August 4th). Although it was not a single click, but a few of them.


 4:19 pm on Aug 5, 2004 (gmt 0)

google doesn't pay over $10.00 a click

How do you know?


 5:31 pm on Aug 5, 2004 (gmt 0)

I guess he could have tracked it. If he did a site about mesothelioma and never got more than $10 / click he'd know. But I'm curious too.


 6:09 pm on Aug 5, 2004 (gmt 0)

Guys! Hope those are all my money! ;) I am seeing low epc for the consecutive 5th day quite unusual or may be I will credited for one click like that later. Did you guys notice some unusual low epc?


 6:27 pm on Aug 5, 2004 (gmt 0)

"unusual low epc"?

Hey it's August. People are at the beach. And so are the advertisers. I'm looking forward to September.


 3:12 am on Aug 6, 2004 (gmt 0)

I'm sure Google pays over $10 a click on occasions if the Adwords bid is high enough to warrant it.

I've seen this on my site, presumably one click worth hundreds of times more than my normal gutter EPC.

I have very targeted pages that receive next to no traffic compared with my main content and when a visitor comes along AND clicks it's drinks on me :)

Of course the above is purely speculation as I don't use any tracking scripts or metrics other than those provided by Google but it's happened enough times for me to believe the above to be true :-)


 1:09 pm on Aug 7, 2004 (gmt 0)

>>google doesn't pay over $10.00 a click<<

I know for a fact that they do.

I used to log in to check my adsense stats several times in a short time span, so I have seen the value of one click in my account.

Of course the value varies but I was mighty surprised on a few occasions to see a single click increase my balance greatly. I guess it depends on your website niche. A niche with high PPC costs for certain keywords is likely to pay more.

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