IMHO Google let Advertisers choose their own publishers first before it let us to choose our own advertisers.
Nothing new in this article as I can see since all points can be found in this forum if you read between the lines.
Don't premium publishers already have this option? There's a google_kw field. I doubt they will ever give this option to everyone, but maybe to well established publishers, ie those with steady revenue on sites that have passed a manual spam check. Seems that would help everyone.
We've often discussed the need for advertisers to have more control over where ads appear or don't appear. I wonder if such controls might not be introduced to "Premium Advertisers" in much the same way as hints have been offered to "Premium Partners" on the publishing side.
I certainly wish this were possible. Targeting for many of my academic pages is very poor, especially ones that contain the name of a biologist which happens to be the same as a major city in Australia - just about the only things I get are completely irrelevant Australian travel ads, and these are impossible to block with a URL filter because they come from too many changing places.
This seems to be a perfect situation for reviving the good old <meta content="keywords"> element. How about this, Google: webmasters can create meta-keywords elements and Google will read the first *10* words and no more. If anyone is consumed with greed and tries to put in expensive words that don't match the page, they will have a low CTR anyway; and for the honest among us, 10 words would let us specify the page content clearly enough for the mediabot (which can't understand things a human reader can understand in a second's glance).
Here are several tags which a premium publisher is using:
google_kw = 'keyword here';
google_max_num_ads = 9;
google_kw_type = 'broad';
google_safe = 'medium';
google_adtest = 'off';
It would be very nice to see some of these drift down to the rest of the rag-tag publishers.
|This seems to be a perfect situation for reviving the good old <meta content="keywords"> element. How about this, Google: webmasters can create meta-keywords elements and Google will read the first *10* words and no more. If anyone is consumed with greed and tries to put in expensive words that don't match the page, they will have a low CTR anyway |
The keywords could simply be used as hints to augument (not replace) the ad-matching algorithm. In other words, if the hint keywords weren't in the page's body text, Google could ignore them or, better yet, display PSAs to discourage the use of phony keywords.
One word: abuse.
You got low paying topic sites. Then you give Google high paying keywords like web hosting, lawyer, or that massivly high laysuit keyword ($100 per click).
You mean the "M" word? With 2,000 - 3,000 cases diagnosed per year, that may be the most over-optimized search term in Internet history.
If u want better targeted ads, use an i-frame
Create a new html file.
example: education-schools.html which only includes your adsense code
Replace your adsense code at your own site for example school.com/index.htm with the following code
scrolling="no" frameborder="0" width="350" height="300"></iframe>
|One word: abuse. You got low paying topic sites. Then you give Google high paying keywords like web hosting, lawyer, or that massivly high laysuit keyword ($100 per click). |
I don't think anyone is suggesting that Google should match ads to hint keywords and ignore what's on the page. If the page is about widgets and the hint keyword is "mesothelioma," Google can simply ignore the hint. The purpose of hint keywords would be to give the algorithm a nudge in cases where help is needed--e.g., on a page about Oktoberfest that should have ads related to Munich travel instead of ads for commercial beer-tapping systems and beer coolers.
Anyway, if someone wanted to run AdSense ads for a high-bid keyphrase like "Web hosting" or "mesothelioma," he'd be foolish to try and trick Google into displaying ads for those topics on a page about widgets, the tango, or doughnuts when he could simply throw together a page about Web hosting or mesothelioma (as many AdSense publishers are already doing).
I expect keyword filter option (which said to be under beta test) to be the solution for those demand, which triggers re-crawling under the filter.
I think the ability of choosing wanted keyword will cause the imbalance of keyword distribution on Adsense network.