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Google AdSense Forum

More Frequent Stats
Back to how it used to be

 4:54 pm on Jul 14, 2004 (gmt 0)

Today I've noticed more frequent updates to the adsense stats. Anyone else seeing the same?



 5:03 pm on Jul 14, 2004 (gmt 0)

Nope. Mine are the same as they were two hours ago.


 5:41 pm on Jul 14, 2004 (gmt 0)

No more 48 hour delays here for me. When checking the stats at 6 am EST, at least I can now see about 80-90% of the stats the previous day. Not enough, but most definitely an improvement.


 6:34 pm on Jul 14, 2004 (gmt 0)

My theory is that those delays were caused by the AdSense servers aggregating the CPM values for all of the historic data in their databases (which would be a huge amount). That heavy load slowed down the updating of recent stats until the historic figures were calculated. Now that the aggregation of the historical data is complete, we're seeing normal loads again (and, therefore, normal lag times).

<edit>Edited for spelling</edit>

[edited by: jonathanleger at 7:17 pm (utc) on July 14, 2004]


 6:50 pm on Jul 14, 2004 (gmt 0)

Massive delays seem to be a precursor of something new at Adsense. New features are always announced after seeing significant delays in statistics.


 7:23 pm on Jul 14, 2004 (gmt 0)

CPM is simply earnings over impressions. It's most likely calculated on the fly, when a report is generated. There's no need for Google to go into their archives to calculate it retroactively.


 7:29 pm on Jul 14, 2004 (gmt 0)

While that may be true, it's my impression that Google isn't showing us the data from its live server, but rather from a datawarehouse that is populated throughout the day (having removed duplicate clicks and had all filters applied). If that is the case, the addition of the CPM values for tens of millions of records would take some time.


 10:30 pm on Jul 14, 2004 (gmt 0)

CPM is most probably calculated on the fly. I'd bet a $10 on it easily :)

It shows exactly the same numbers as my own reporting tools and my tools calculate it on the fly and don't store it anywhere.

And the delay is a little less pronounced, but is still there. I only got a closure for yesterday and a trickle of data for today (like first hour or so).


 12:13 am on Jul 15, 2004 (gmt 0)

I have also noticed more frequent updates. Pretty much hourly now for me.

Its nice not having to go back 2 days to check earnings.


 2:05 am on Jul 15, 2004 (gmt 0)

My reports are updating much more frequently and with a much smaller delay than over recent weeks. I guess it's nice, but I was already accustomed to the delays and infrequent updates.


 5:23 am on Jul 15, 2004 (gmt 0)

Sometimes if I am viewing just today's stats I'll see a value of X. Then if I view like today, yesterday and the day before, the figure for today is farther ahead (X+Y). This has happened for quite some time, and is the same with the new CPM feature. The CPMs are different, both accurate to the data given.

This would lead me to believe the CPM is calculated on the fly (which as a web developer is the only way I would do it... too much redundant data to store otherwise). CPM is so easy to calculate afterall...


 6:37 am on Jul 15, 2004 (gmt 0)

24 hour delay here- at least it seems consistent.

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