|1. Visitor clicks on a related keyword on Webmaster's site. |
2. Visitor sees AdWords.
3. Visitor clicks on AdWords.
4. Google does not have to pay Webmaster his cut.
Yep good summary of one the great advantages for google though there are more, like branding and getting users back to google...
But to be fair, the TOS did state that publishers agreed to google ads when you signed up.
And the TOS was clear that changes will be incoporated at any time without any notice. This gives them flexibility, and also the ability to weigh up the package and its perceived and actual value to publishers, advertisers and google.
If at any time the revenue returned to us does not outpace the perceived loss of value of having Adsense there, will we just take it off and replace it with another way to fund our sites.
If google finds too many people taking it off they may revise any policies from click share to related links etc etc. Plain old supply and demand.
I live on a small island and we are serviced by ferries and airlines. Google picks the name of the island's airline name as the keyword term to search on, but all the AdSense adverts for this keyword combination are actually companies selling ferry tickets. So I am left with ferry advertisements, and an unpaid search on the name of the local airline.
Obviously there is now less incentive for the airline to run an AdWords campaign. Why pay for something when google gives it away. Worse still this additional choice will almost certainly reduce clicks through the ferry tickets sellers who do pay.
I assume most people here are Google users, and as end users what do we tend to trust more the search results or AdWords advertisements? So will the search results get more clicks by default anyway?
Just found the same thing...How could Google have got it so wrong?
I have a guitar site. The two related searches are for two big brand names of guitars. When you click on them, you find that they're just normal listings at Google, not paid ads. So here are two huge companies now receiving free advertising from my site, imposed by Google, who aren't making any money from those links either! If they had been required to read MY fine print, they would have found I don't allow this.
I've always lauded Google as being the eptitome of the cleverness that the internet is famous for ... I'll have to think again ... they must be thick as bricks.
Oh, the other thing ... my impressions rate my since midnight seems normal enough, my click rate has dropped to 0.00%
Looks like a busy morning with the "Find (google adsense script) and Replace (with nothing) feature of Dreamweaver.
What a shame.
I have e-mailed google about the blank ads and suggested that the table be completely blank as it looks awful at present.
I haven't noticed a reduced click through rate, probably too early to tell. But I have noticed related searches to business names that I would only want to see in banner ads.
Chiyo, I did agree to Google ads, but not to "open a new window with the exact same ads I'm displaying, except I don't get paid for them" ads.
Those are not Google ads. They are ads from AdWords advertisers.
I'd much rather Google just lowered the revenue share percentage. Would have been more transparent and fair.
Let's hope the feature is removed after Google finds that it substantially lowers the CTR (people wandering off to sites listed in search results instead of clicking on paid ads).
However, Google can live with a lower CTR if it means paying less to webmasters (it should prefer getting 20 clicks through an AdSense site + 20 through "Related Searches" to getting 50 clicks through the AdSense site).
So even if the CTR on a website is lowered by 50%, the extra clicks generated through Related Searches may make up for this.
|Let's hope the feature is removed after Google finds that it substantially lowers the CTR |
We have a saying in my language: hope is a mother of fools
this "related searches" links is a plot by Google to reduce payments to AdSense participating publishers. users click on these "related searches" links , new window opens, and then user clicks on searches and AdWords and the publisher gets nothing, no money at all.
I am sooooooooo angry at Google. Google was Linux of search engines, but now it has become the Microsoft, the Adolf H. of them...
>> Google was Linux of search engines, but now it has become the Microsoft, the Adolf H. of them...
Godwin's Law states " as a discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one."
With very few positive comments on this move by Google should be enough to give Google an idea that we all don't want related searches.
As it is, we are already livin with no-target=_blank & the "Ads by Google", this 3rd addition is completely not a webmaster friendly move.
On one of my sites, I have related topics for each section, so now it's a loss for me as more users could like on google's related searches and I would lose my surfers.
[edited by: Imaster at 12:00 pm (utc) on Aug. 7, 2003]
PolishGuy: I never liked that saying. I say, let's HOPE it happens, but let's not BANK on it.
In fact, when AdSense was launched, it was widely expected that it would go downhill sooner or later. Now, after one month, Google may have figured out they can pay less to webmasters and still keep them. When your competitors pay $10, why pay $50? You can just pay $11.
|this "related searches" links is a plot by Google to reduce payments to AdSense participating publishers. users click on these "related searches" links , new window opens, and then user clicks on searches and AdWords... |
If the reader is interested in what the ads are selling, why would he click on "Related searches" instead of on an ad?
And what guarantee does Google have that the reader who chooses "Related searches" will click an AdWord (assuming that there is one for a related keyword) after clicking through to the Google SERP?
I think the "Related searches" links are going to be a problem mainly for publishers whose page topics don't have matching AdSense ads. Such publishers might want to give careful thought to whether the AdSense program is working for them--or to whether there's anything they can do (with links to "ad magnet" subtopics in their navbars, for example) to get more AdSense ads and fewer PSAs/blanks/"Related searches" links on their pages.
Side note: The "Related searches" link may be Google's hedge against advertisers' unclicking the content-ads option when bidding on AdWords. That's good insurance for Google, and it doesn't put any extra money in publishers' pockets, but it doesn't mean that Google doesn't want AdSense to succeed.
>>Not a single positive comment on this move by Google<<
I made a positive comment or two, and i remember a couple of others doing so as well. It would be more correct to say "few positive comments"
Made the change
If the reader is interested in what the ads are selling, why would he click on "Related searches" instead of on an ad?
listen man, on one of my sites I am getting this:
AdSense banner says: buy widgets here
and underneath related searches keywords say: free widgets
that is why users will first go to check free widgets instead of buying (cliking on the banner).
Google is evil.
>>why users will first go to check free widgets instead of buying (cliking on the banner). <<
Not being argumentative, but personally i ignore most SE listings or ads for things that are free, especially if i know that that widget has a value. If its free, my general feeling is i dont want to spend time finding out the "catch", and prefer clicking on an ad as they may be more professional with less trickiness!
Some people may do as you say. I dont. but think your statement is too general.
>>Google is evil. <<
He he you get funnier all the time with all this talk of evil and adolf! I guess you are aware of the process of subliminal advertising...
[edited by: chiyo at 12:12 pm (utc) on Aug. 7, 2003]
The positive thing that can come out of this is the fact that more people will notice the ADs now because of the related search keywords present there.
Now which one will they click is anybody's guess.
Hopefully, they will click on the related searches AND the ad :-)
There are many posts, including mine, that state related searches are going to cause them to lose visitors and income. What dawns on me is the fact that Google is also losing money.
If the searcher clicks on the paid ad, on the Adsense ad, Google gets paid then pays us a referal fee, but if the surfer clicks on the related search no one gets paid.
It seems that this would also hurt Google's income after all they went through to set up Adsense to supply paid ads it seems strange to put in a free link. Isn't the main reason for Adsense is so Google and the publisher could generate revenue.
|The positive thing that can come out of this is the fact that more people will notice the ADs now because of the related search keywords present there. |
So the 120x600 or 90x468 banners weren't noticeable before, but with an extra link at the bottom of them they'll suddently be noticeable? That seems just a little unlikely to me.
The new colours will sure make them more noticeable. Shame we could not do the colours before Related Searches came along, I am sure CTR would have increased.
>>if the surfer clicks on the related search no one gets paid. <<
Well thats what google guy says and it is true that no-one gets paid directly. But what it DOES do is to deliver people to google SERPS where there are the same or similar adwords which could then get clicked upon for which google will receive 100% of the fee and the publisher none. It also helps establish and brand google as "THE search engine" in the upcoming shoot out at the grand corral with Y! and MSN. It also delivers surfers back to google where google can sell them on all their other services too like Froggle, news, etc, which will be monetized in time.
To me i see the revenue each publisher gets from adsense is in payment not just for delivering clicks to adwords ads that they may not have got but also for our link to adwords sign up and now for referrals to google as a whole. Its a package.
[edited by: chiyo at 12:35 pm (utc) on Aug. 7, 2003]
They might notice now because the keyword, the topic on which my page is all about, is right there as a hyperlink!
I must say that the related searches are far better targeted to my sites than the ads themselves :-)
Three non-paying links now. That's why we never bothered too much with Adsense. It seemed too good to be true.
As I always say: never trust a capitalist. Webmasters have this attitude that Google is some kind of beneficient organisation that cares about them. Get real: their sole raison d'etre is put money into their own pockets and, just as with other companies that get too big for their boots, they will sure as hell begin turning the screws to milk as money out of their operation before the next big search engine comes along.
I remember a post from a member a while back saying that Overture UK and not allowed his ads because he was running Google AdSense.
Now with these related searches sites are not only running Google Ads with one small link they are trying to take them directly to their Google's search engines result pages.
I hate to think how the other SE's are going to react to sites running these ads now. Must admit I am very concerned over a number of issues with this.
It could be said that Google still brings in 60% or so of most sites SE business but that may not always be the case.
|What dawns on me is the fact that Google is also losing money. |
not correct - google is redirecting the readers to their pages and there google is earning money from adwords but.......
chiyo got it right:
|google will receive 100% of the fee and the publisher none. |
this sentence underlines perfectly why google introduced related searches... I am very angry.
Google should in time have an option to keep or remove the "related searches" from the Ad Box. Why would they want to make so many webmasters and publishers this mad?
Almost everyone is saying that they are doing this to keep people searching at Google but they already are! When a user is at my site I don't want them leaving just because they saw a related search on my ad banners. They can just type in www.google.com when they are ready to search the net. What about publishers or webmasters that run their own search engines?
How many people will click on Related Searches when almost all the publishers and webmasters take them off their site and move to the competition. Oh and it's coming... There will be other great alternatives for us all soon.
How ya like them apples?
I too want to weigh in about my unhappiness with the related searches.I agree that with those who think it's a way to have people click on the related searches to get back to google to then click on adwords directly from there.
I think they need to have an opt out option to not lose a lot of webmasters now since it's not fair to send free traffic to competitors. Although it "hurt" before, there were compensations.
I have to admit to a fairly weathered and direct approach to business. I never trust anybody an always look at contracts with a fine tooth comb and know where I stand.
But i also have to admit to some surprise at the process google used to roll this one out. Given that webmasters on the whole are usually not the most experienced of business people and adwords appeal to the small business man or even hobbyist, i am surpised that google just didnt make it a bit more obvious at the start to stress that changes will be made, that they can do in that box whatever they like including google ads - the box is in fact their leased space on your site where they can do what they like within - and that so many sites were approved.
I guess that google really should have known that people dont read the TOS, perhaps thinking they will do it later, and in the end they will blame google rather than themselves.
It is quote possible that there will be a signficant PR loss to google just at the time they dont need it, and i dont really understand why this product was rolled out the way it was.
We have very few problems with it, but i can understand how others are getting hot under the collar, perhaps based on a over-trust in google's "friendly" brand, when in fact both sides are in business - and there are no REAL friends in business.
|not correct - google is redirecting the readers to their pages and there google is earning money from adwords but....... |
That's likely to be true if--and only if--:
1) There are no AdSense ads on the publisher's site but there are AdWords ads on the Google SERP. (This could very well be the case if a significant percentage of advertisers opt out of content ads).
2) The user who ignored ads on the publisher's site decides to click ads on Google's SERPs.
Simply getting readers to click the "Related searches" link won't make money for Google, unless those related searches point to sponsored listings only.
|over-trust in google's "friendly" brand |
I read every TOS carefully especially the AdSense one and while it was all really very clear, I perhaps fell into the trap that I just did not think Google would do something like this.
The Ads by Google with a link was fine sort of nothing to fuss over and hey Google is the Number one so it is OK.
But running Related Searches never even crossed my mind. An uncluttered and simple Google cluttering up the AdSpace.
This is not unfair, as publishers we agreed the moment we agreed on the one sided TOS.
The reason that link is there is to get more people using Google, and the reason they want more people using Google is to make money of them. This is business after all
This will reduce CTR and payout to the publisher all other things remaining equal.
My take: Monitor performance and keep Adsense up until it no longer makes the kind of money that I think I should be making.
That is the way everyone should see it, people should stop thinking that Google owes them anything else than a professional relationship. I think that so far they have proven:
a) To be somewhat responsive to publishers as shown by color scheme and minor reporting improvements.
b) Prompt payers, sending payments ahead of their posted terms.
Guys, I think Google is a great company, but they are in this to make a profit so don't expect them to act like Mother Theresa.
<<Simply getting readers to click the "Related searches" link won't make money for Google, unless those related searches point to sponsored listings only.>>
Google might not make additional sales, but it does help build more traffic to google, give them more exposure, and the possibility of additional revenue that they do not have to share with anyone.
Anyone who claims this isn't valuable, is simply in denial.
|Guys, I think Google is a great company, but they are in this to make a profit so don't expect them to act like Mother Theresa. |
Don't talk down at us for complaining when a company starts runnings ads for their site on ours without paying for them. Sure, I don't expect Google to be Mother Theresa, but I don't expect them to be Gator either.
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