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Big drop in Earnings/CPM
8th July 2004

 8:23 am on Jul 10, 2004 (gmt 0)

Hi all

Anyone see a big drop in earnings for 8th?

Client site
Similar Impressions and Clicks as previous days, but earnings are only 20% of the average. CPM down the same




 10:23 am on Jul 10, 2004 (gmt 0)

My CPM went up by 33% compared to the same day one week earlier.


 10:56 am on Jul 10, 2004 (gmt 0)

My site dropped too....


 11:03 am on Jul 10, 2004 (gmt 0)

No drop across my sites.

Slightly up on some, but nothing statistically relevant.


 6:35 pm on Jul 10, 2004 (gmt 0)

Yeah, right now (2:30 pm 7/10), it shows the CTR for the 8th was 1/3 to 1/2 that of the earlier days of July.

However, my earnings on the 7th were the highest for one day since I joined back in Oct. My 2nd highest ever was the 6th, 3rd highest is July 5.

If that's the new pattern, 3 days of record earnings followed by 1 below average day, sign me up!

Or even more dramatic, so far in July I've already made almost as much (within cents, literally) as all of June, & June was my best full month ever. If that rate continues July will triple June's earnings.

What I think is happening on the reports is the earnings are taking longer to show up. So I bet right now some of the earnings for the 8th aren't included in the totals. I'm thinking the numbers aren't final for 3-4 days.

This definitely disproves the theory that earnings & CTR are down across the board. And yes, I've been adding pages to my site, but no new ones have been indexed recently.


 9:41 pm on Jul 10, 2004 (gmt 0)

I've found that attempting to forecast your CPM or EPC on a day to day basis is next to hopeless - at least for my site. A few down days will then be followed by a few up days - with no rhyme or reason why, really. In the end, all that counts is your monthly EPC and CPM. And at least for me - that has pretty much remained constant.


 12:50 am on Jul 11, 2004 (gmt 0)

I agree with Jimh009--it's impossible to draw meaningful conclusions from day-to-day performance. Yesterday was my lowest effective CPM of the month; today is the highest. Tomorrow could go either way or be somewhere in between.


 1:53 am on Jul 11, 2004 (gmt 0)

Mine has sky rocketed.


 2:19 am on Jul 11, 2004 (gmt 0)

I record my stats daily. The topic here prompted me to go back and look at this month a few minutes ago.

July 5th to 7th have been revised sharply upward.


 3:06 am on Jul 11, 2004 (gmt 0)

Yes, the 8th was my best day ever. Clearly things go up and down.


 10:57 am on Jul 11, 2004 (gmt 0)

Thanks guys
Will see how it pans out over the next few weeks and advise


 12:50 pm on Jul 11, 2004 (gmt 0)

My CPM is going up again on july 8->9->10->11. It has completely recovered from the huge drop on june 26th.

Google is probably still tuning the system...

It seems we must learn to live with fluctuations up to 50%, but it can be scary sometimes.

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