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New adsense report columns - CPM, USD
CPM good, currency bad
darkmage




msg:1350416
 1:17 am on Jul 9, 2004 (gmt 0)

Adsense have added two new features to the reports. The first is that they are now showing CPM. This is great for 'at a glance' reporting.

However, they now list USD in front of every number, which is a royal pain. Not sure if this is true for everyone in the world, maybe just non-US. I can't see how having a USD prefix to every $value on every line adds anything. Now to process the numbers I have to add extra process steps to remove the USD from the spreadsheet. Plus it makes it harder to see the actual numbers. Anyone else seeing this?

DM

 

JohnKelly




msg:1350417
 1:32 am on Jul 9, 2004 (gmt 0)

I'm in the U.S., and I don't see a "USD" prefix, only "$".
For example: $x.xx

Swash




msg:1350418
 1:57 am on Jul 9, 2004 (gmt 0)

seeing the CPM but not "USD" ...

perhaps that has something to do with possible new currency options for payouts? (I can dream can't I)

europeforvisitors




msg:1350419
 2:11 am on Jul 9, 2004 (gmt 0)

The CPM information is great--it saves dragging out the calculator, it's the most useful metric we have, and it provides a new topic of conversation for this forum. :-)

FWIW, my effective CPM this month is higher than last month's and just a few cents below my all-time average. That's better than I would have guessed after the introduction of "smart pricing" in early April.

[edited by: europeforvisitors at 2:19 am (utc) on July 9, 2004]

danny




msg:1350420
 2:18 am on Jul 9, 2004 (gmt 0)

I'm in Australia, and I'm seeing the USD. I agree that's a pain - it makes reading the numbers harder. Surely one "USD" reminder at the top or bottom of the column would be enough, having one for every entry in two columns is just a little redundant!

Jesse_Smith




msg:1350421
 2:23 am on Jul 9, 2004 (gmt 0)

Can we post our CPM average over say a month?! (I'm guessing no. You include the Impressions and CPM and you tell every one how much you made!)

europeforvisitors




msg:1350422
 2:35 am on Jul 9, 2004 (gmt 0)

Can we post our CPM average over say a month?! (I'm guessing no. You include the Impressions and CPM and you tell every one how much you made!)

No. It's a violation of the TOS to post any numbers from your reports. However, you can talk generally about trends, as in "My EPC is down 10% this month" or "My AdSense CPM is 50% higher than what I'm earning from FastClick."

stuartmcdonald




msg:1350423
 2:40 am on Jul 9, 2004 (gmt 0)

Am in Cambodia, not seeing the USD - but hey we use dollars here half the time ;-)

rish




msg:1350424
 7:32 am on Jul 9, 2004 (gmt 0)

In New Zealand I'm not seeing the USD in any reports and agree it would be a pain. Having effective CPM in there is great.

mn1dbp




msg:1350425
 9:00 am on Jul 9, 2004 (gmt 0)

Am seeing the USD in UK - tis damn annoying.

Although if it means they might be moving to paying in other currencies i can live with it :)

irldonalb




msg:1350426
 9:09 am on Jul 9, 2004 (gmt 0)

I'm not too sure if I understand this "Effective CPM" because my figures are all over the place.

Can anyone explain how they compute it and what it means?

Thanks
Donal

Sunflux




msg:1350427
 9:27 am on Jul 9, 2004 (gmt 0)

Click on the "What' New" link at the top of the AdSense report page. It describes how it is calculated.

esllou




msg:1350428
 10:12 am on Jul 9, 2004 (gmt 0)

am in Italy and have the USD too...what a pain. They will have to remove that quick smart. My earnings look like some sort of code at the moment.

jouwpagina




msg:1350429
 10:57 am on Jul 9, 2004 (gmt 0)

I'm in Holland, and I'm seeing the USD. Why should they do this?

King of Bling




msg:1350430
 11:06 am on Jul 9, 2004 (gmt 0)

Is CPM the same as the ole media buying format of - 'Cost Per Million' or is it something different?

KOB

HarryM




msg:1350431
 11:08 am on Jul 9, 2004 (gmt 0)

As some have suggested Google may be using USD as a preliminary to paying out in GBP or whatever. But it could also indicate a move into areas where $ is ambiguous. Hong Kong which has the HK$? They are certainly experimenting with Hong Kong ads as can be seen by the preview tool.

toolkit




msg:1350432
 11:25 am on Jul 9, 2004 (gmt 0)

Is CPM the same as the ole media buying format of - 'Cost Per Million' or is it something different?

Cost per thousand - M is the roman numeral for 1000

anallawalla




msg:1350433
 6:22 am on Jul 12, 2004 (gmt 0)

I'm in Australia but I don't see USD. (My ISP occasionally gets IP addresses that look like they are in California, which could explain it)

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