| 7:42 pm on Aug 4, 2003 (gmt 0)|
gut feeling - right!
but i suspect CTR would be higher if it's on the left (where people will mstake it for navigation!)
| 7:44 pm on Aug 4, 2003 (gmt 0)|
My gut says right because the mouse is most commonly already there. Many usability studies show that right hand navigation works better.
| 8:31 pm on Aug 4, 2003 (gmt 0)|
gut feel & common sense may suggest right - but i recently read about some research where left side ads pulled about 18% better - can't remember where i saw it, though... could just be "hawthorn" affect, where any change of conditions gets a response.
| 8:39 pm on Aug 4, 2003 (gmt 0)|
Right, because the left is where users expect to find navigation links. (That may not be a Web standard, but it comes close.)
| 9:29 pm on Aug 4, 2003 (gmt 0)|
Using styles, you may well find that placing ads on the left-hand of a web-page is easier than placing them on the right.
I would agree that users may confuse them with navigation. If your navigation is on the left anyway, adding an ad tower below shouldn't confuse too much, though.