homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

Placement of Ad
left or right side of page?

 7:41 pm on Aug 4, 2003 (gmt 0)

Does anyone have either a gut feeling or hard data about whether it is better to place Adsense (or other) ads on the left or right side of the page?

I have gut feelings, but I would like to hear from those with more experience.



 7:42 pm on Aug 4, 2003 (gmt 0)

gut feeling - right!
but i suspect CTR would be higher if it's on the left (where people will mstake it for navigation!)


 7:44 pm on Aug 4, 2003 (gmt 0)

My gut says right because the mouse is most commonly already there. Many usability studies show that right hand navigation works better.


 8:31 pm on Aug 4, 2003 (gmt 0)

gut feel & common sense may suggest right - but i recently read about some research where left side ads pulled about 18% better - can't remember where i saw it, though... could just be "hawthorn" affect, where any change of conditions gets a response.


 8:39 pm on Aug 4, 2003 (gmt 0)

Right, because the left is where users expect to find navigation links. (That may not be a Web standard, but it comes close.)


 9:29 pm on Aug 4, 2003 (gmt 0)

Using styles, you may well find that placing ads on the left-hand of a web-page is easier than placing them on the right.

I would agree that users may confuse them with navigation. If your navigation is on the left anyway, adding an ad tower below shouldn't confuse too much, though.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved