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How do I best "direct" Adsense?
best practices to target ads
howiejs




msg:1359093
 5:43 am on Jun 30, 2004 (gmt 0)

I have been reading this forum in detail - I was wondering if we could review the order / importance of steps to take to better target / direct / control your Adsense ads - sort of a best practice list

so what is the order & what else is important:

1) file name in the URL (hyphens seperating keywords)?

2) keywords in domain name (does this have any "weight") for determining ads?

3) anchor text pointing inbound to the page (is this even considered)?

4) anchor text for outbound links off the page?

5) "whisper text" - using text close in proximity to the script within the code?

6) repeating the keyword on the page (high keyword density)?

7) is it better to have a long page of content or short (keyword drift)?

8) are h1 tags important (more important then regular text)?

9) are bold / italics more important then regular text?

what else did I miss? and what should the priority order be?

 

arrowman




msg:1359094
 11:23 am on Jun 30, 2004 (gmt 0)

Perhaps more important than things to include is things to leave out. Avoid words that may attrack irrelevant or low-EPC ads. And avoid stop words that cause alternate ads to be shown.

howiejs




msg:1359095
 7:54 pm on Jul 7, 2004 (gmt 0)

The position / ad size changes I mad increased CTR by more then 10X on my site!

Any other thoughts on improving?

bnhall




msg:1359096
 8:08 pm on Jul 7, 2004 (gmt 0)

I think the text nearest the ad code makes a difference - along with the page title.

joebiff




msg:1359097
 8:21 pm on Jul 7, 2004 (gmt 0)

I think this list is great, ArrowMan please add in a list of other don'ts as you mentioned...

arrowman




msg:1359098
 9:33 am on Jul 8, 2004 (gmt 0)

ArrowMan please add in a list of other don'ts as you mentioned...

This one is funny... we have an expression in Dutch "met je mond vol tanden staan" ("to stand with your mouth full of teeths"), meaning: being embarrassingly unable to respond.

This expression was used on an educational page about presentation techniques. All the ads were about dental treatments, teeth whiteners, etc. :-)

jouwpagina




msg:1359099
 11:54 am on Jul 8, 2004 (gmt 0)

SO: don't use Dutch expressions ;), "anders ben je het haasje"

What I've done with deleting irrelevant content is putting it in Javascript (For example: other ads). I think this is working, but I'm not sure.

arrowman




msg:1359100
 12:48 pm on Jul 8, 2004 (gmt 0)

Also do not mention Condoleezza Rice, or you'll get ads for rice cookers :-)
[webmasterworld.com ]

rubenski




msg:1359101
 5:55 pm on Jul 8, 2004 (gmt 0)

I think the text nearest the ad code makes a difference - along with the page title.

You have any evidence to support this? I was under the impression the lacation within the page text didn't matter for ad targetting.

Ik begrijp er geen bal van :-)

bnhall




msg:1359102
 8:11 pm on Jul 8, 2004 (gmt 0)

Not evidence, more suspicion from experimenting.

gmac17




msg:1359103
 3:30 am on Jul 9, 2004 (gmt 0)

"Avoid words that may attrack irrelevant or low-EPC ads"

What words do this? I'm interested in what words google likes and dislikes as far as epc is concerned.

arrowman




msg:1359104
 6:03 am on Jul 9, 2004 (gmt 0)

"Avoid words that may attrack irrelevant or low-EPC ads"
What words do this? I'm interested in what words google likes and dislikes as far as epc is concerned.

Words that happen to be in your text, but are associated with other topics. See the examples: rice, teeth etc.

Avoid metaphors, analogies, contronyms, colorful expressions, homonyms, similes, examples, figurative language, antonyms and funny names :-)

Scrutinize your text word by word. This is going to be a new branch of linguistics: writing strictly on-topic.

gmac17




msg:1359105
 1:27 pm on Jul 9, 2004 (gmt 0)

I understand that, but are there any words that trigger high epc? A while back G said that they were adjusting adsense so that a site about digital camera reviews would get more epc than a site about photography. Just curious if there is something like "buyers guide" or "for sale" that would trigger high epc.

howiejs




msg:1359106
 2:27 pm on Jul 9, 2004 (gmt 0)

Just curious if there is something like "buyers guide" or "for sale" that would trigger high epc.

Interesting question -- I have heard people say that the "pricing" of your site is determined at a Site level (not per page)

So is having one page that focuses on "buying" (within a more general "review" site) - be awarded a higher EPC (pricing level)?

jouwpagina




msg:1359107
 2:49 pm on Jul 9, 2004 (gmt 0)

If that's true: What's a site? One domain? And what about subdomains?

It should be fair if they rated (priced) every page. But maybe, that's too complicated.

And does your Pagerank influence your 'rating' (pricing)?

flyer727




msg:1359108
 8:38 pm on Jul 9, 2004 (gmt 0)

>And avoid stop words that cause alternate ads to be shown

Is there a list of those? Are you talking about "dirty words" or something else?

bnhall




msg:1359109
 8:46 pm on Jul 9, 2004 (gmt 0)

stop words are words like by, of, and, the, etc.

If you do a search using those words google claims they are removed from your search but I think there's other threads here that argue they're not removing these words.

flyer727




msg:1359110
 9:04 pm on Jul 9, 2004 (gmt 0)

You're saying not to use words like "and" or "the" on our sites? That would make it hard to write.

arrowman




msg:1359111
 12:31 am on Jul 10, 2004 (gmt 0)

You're saying not to use words like "and" or "the" on our sites? That would make it hard to write.

Depends. Hard write what?

howiejs




msg:1359112
 2:23 am on Jul 10, 2004 (gmt 0)

Stop words have nothing do to with the ad themes . . .

I believe they meant other terms which will "hurt" your page --

either by using a term that adsense won't run (death, drugs, alchohol, etc)

AND

for terms that can mess with your EPC --- "buy" vs. "review" etc

flyer727




msg:1359113
 6:26 pm on Jul 10, 2004 (gmt 0)

>death, drugs, alchohol

Darn. My whole site is built around those topics.

So if you have any words related to those, it will give you PSAs rather than ads based on the real topic of the page? Say your page is a story about your dog. You would expect dog-related ads. But if you happen to say your other dog died, are you saying that would kill the relevant ads, too?

MrAnchovy




msg:1359114
 8:21 am on Jul 11, 2004 (gmt 0)

I have heard people say that the "pricing" of your site is determined at a Site level (not per page)

Can't even imagine this being true... and even moreso, at least for my site, I know its not true.

Without digging through my entire stats, and just selecting an avg day, EPC ranges from 1X to 23X depending on page/channel.

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