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CPC down?
has google turned down the faucet on revenue share?
cyberprosper




msg:1448256
 11:14 am on Aug 4, 2003 (gmt 0)

I know one day is not a great indicator, but I noticed a very large drop in the amount of money we receive per click thru from our sites yesterday (Sunday, Aug 3rd). Has anybody else seen this, or is this just a fluke?

 

danny




msg:1448286
 12:00 am on Aug 6, 2003 (gmt 0)

I don't understand why people are so concerned to know the revenue share. Let's say Google announces the share is 50-50 -- what would that actually change? Nothing at all. It's not going to help anyone build better web sites, it's not going to make fraud detection easier or harder, it's not going to change how much publishers earn, it's not going to make the stats any more stable...

Visi




msg:1448287
 12:09 am on Aug 6, 2003 (gmt 0)

Much too logical a question Danny.

Without exactly knowing the revenue numbers, the paranoia factor can be higher than the sharing factor:)

valortrade




msg:1448288
 12:26 am on Aug 6, 2003 (gmt 0)

I agreed everything except this one,
it's not going to change how much publishers earn
.

If the advertisers would keep the biding price at the same level, any change of Google's payout rate would impact everyone, especially those "live" on Adsense.

analyst




msg:1448289
 1:14 am on Aug 6, 2003 (gmt 0)

In a sense, Google is saying "It's none of your business. Play or don't play, your choice."

Over at the Amazon Associates Forum (and Amazon explicitly posts rates/commissions, and structures countless complex incentive plans), there's an endless amount of noise about it.

The Adsense program is simpler all the way around, most certainly by design.

That being said, it's my opinion that Google started the program with "high" payout rates, and will gradually decrease them as the program stabilizes.

Of course, Overture is in the wings and can compete whenever they want. If Google starts keeping too much, Overture can jump in, pay more, and the word will get around fast. None of this potential competition depends on Adsense publishing its payout rate.

valortrade




msg:1448290
 1:33 am on Aug 6, 2003 (gmt 0)

That being said, it's my opinion that Google started the program with "high" payout rates, and will gradually decrease them as the program stabilizes.

I agreed that Adsense started with "high" payout rates but I am not sure which direction Google would go next - lower the sharing rates or shake out some sites after observing/screening.

It seems that the payout rate has not been lowered yet. No idea how many sites serving Adsense ads right now. 10,000 or 50,000? Google claimed around 100,000 advertisers there but I assume not all of them involve Adsense program.

Interesting to see what would happen. Hope there would have a way to make everyone happy!

[edited by: valortrade at 1:39 am (utc) on Aug. 6, 2003]

chiyo




msg:1448291
 1:33 am on Aug 6, 2003 (gmt 0)

analyst.. that said though.. ov is probably only going to compete at the extreme top end of the market - perhaps only 0.1% of Adsense publishers - like those who are getting millions of hits a month. And we know that even google treats these publishers differently, and maye even disclose their payout levels for these customers.

Its more than the 80/20 rule. OV is bascially going after the top 2% that provide 98% of the revenue, and forgetting about the 98% that provide 2% of the revenue and hang around on boards like this complaining!

The problem for overture, (while gaining some amazing admin savings) is that their inventory is far more limited in terms of niche, specialist and enthusiastic sites. many user of whom hardly ever go to MSN, Knight-Ridder local newspapers or Yahoo etc etc.

At the moment there is no real competition for Adsense for small to medium sites, and i dont see anything on the horizon either with the tech capability and reach to do it.

europeforvisitors




msg:1448292
 6:50 am on Aug 6, 2003 (gmt 0)

At the moment there is no real competition for Adsense for small to medium sites, and i dont see anything on the horizon either with the tech capability and reach to do it.

Small or medium publishers could always contact AdSense/Adwords advertisers and offer targeted placement on commercially valuable pages for a flat rate. Google would already have paved the way for such sales thanks to AdSense, so the sales pitch would be fairly simple: "Why pay per click when you can have unlimited exposure on our 'how to buy a purple widget' page for $XX a month?"

Not every publisher has the sales chutzpah or patience to take such an approach, but some might. (As for me, I'd rather let Google do the selling!)

PolishGuy




msg:1448293
 7:54 am on Aug 6, 2003 (gmt 0)

Small or medium publishers could always contact AdSense/Adwords advertisers and offer targeted placement on commercially valuable pages for a flat rate.

this is nonsense! I like Google AdSense because it provides diversity and variation to readers of my web sites. having just one banner all the time is too boring for readers ...

Macro




msg:1448294
 12:47 pm on Aug 6, 2003 (gmt 0)

Small or medium publishers could always contact AdSense/Adwords advertisers and offer targeted placement on commercially valuable pages for a flat rate

Simple, but brilliant idea! You do need to have certain minimum traffic levels to pull something like this off but it's given me something to work on :-)

PolishGuy




msg:1448295
 1:01 pm on Aug 6, 2003 (gmt 0)

Simple, but brilliant idea! You do need to have certain minimum traffic levels to pull something like this off but it's given me something to work on :-)

brilliant? but google will kick you out if you will do it...

europeforvisitors




msg:1448296
 3:54 pm on Aug 6, 2003 (gmt 0)

brilliant? but google will kick you out if you will do it...

Sure, but publishers who decided to go direct wouldn't care about that--the whole point of their going direct would be to bypass the advertising network.

Mind you, I'm not advocating this. I simply think it's a problem Google will face (although I don't expect it to be a big problem, since most publishers--myself included--will find it easier to hand the ad sales over to Google and collect a check each month).

valortrade




msg:1448297
 4:06 pm on Aug 6, 2003 (gmt 0)

THIS IS A BUSINESS WORLD.

The real situation is that most Adsense participants are small/medium site publishers. This is what Adsense "targets".

Of course, if your site would be "big" enough, you would have more "choice". But right now, less options there.

jrstark




msg:1448298
 5:38 pm on Aug 6, 2003 (gmt 0)

brilliant? but google will kick you out if you will do it...

Why? I already have banners and text links to some of the advertisers, always have. I would say at least half if not more of the AdSense ads are for websites that are already in my links section. That just shows how well-targeted most of them are.

The AdSense ads are different though. The advertiser can target a specific product or promotion. Even if all the ads are generic branding though, they can still be effective.

Ford doesn't specifically not run commercials during a show that has product placement within the content. Cadillac even did it on purpose on one of the hospital shows, they named a new character Lisa Catera.

europeforvisitors




msg:1448299
 5:56 pm on Aug 6, 2003 (gmt 0)

The real situation is that most Adsense participants are small/medium site publishers. This is what Adsense "targets". Of course, if your site would be "big" enough, you would have more "choice". But right now, less options there.

That all depends on your niche. If you have a reasonably successful niche site about a hobby, for example, you may be able to sell ads and sponsorships to manufacturers and mail-order vendors. (I know a publisher who has been successful in doing this.) But I agree that AdSense is a better advertising solution for most of us, especially if our skills are more on the editorial or technical side than in sales.

analyst




msg:1448300
 7:12 pm on Aug 6, 2003 (gmt 0)

For the past 7 days (300 clicks) my CPC is 63% of what it was in July. Since several folks have noted flat or increased CPC's in that week, I guess it is not systematic.

Anyone care to post RELATIVE CPC's for theis past week vs. month of July?

Thanks

Macro




msg:1448301
 12:35 pm on Aug 7, 2003 (gmt 0)

If I have a content page called twisted_widgets.htm and A1widgets.com kept appearing on the Adsense ads on that page, what's to stop me removing Adsense ads from that page and putting an A1 widget Ltd banner there instead? I doubt that would be against the TOS.

But I would have Adsense to thank for telling me that A1 Widgets Ltd pays for ads. In fact Adsense would give me lodsa leads for companies I could approach directly. Surely Google can't stop me from typing in www.a1widgets.com and checking their site out to see if they have their own affiliate program.

(On a different note A1 Widgets may actually pay less than Adsense does but with Adsense not giving me a page by page breakdown I'll never know.)

mickmel




msg:1448302
 12:44 pm on Aug 7, 2003 (gmt 0)

Anyone care to post RELATIVE CPC's for theis past week vs. month of July?

Due to the niche of my site, my CPCs tend to be smaller than most peoples. However, my average for this week and my average for July are very close to identical.

In fact, my last two days have been some of the highest average CPCs that I've seen...

Mickey

gorfmeister




msg:1448303
 2:18 pm on Aug 9, 2003 (gmt 0)

Anyone care to post RELATIVE CPC's for theis past week vs. month of July?

My August MTD CPC is 81% of July CPC

mickmel




msg:1448304
 3:40 pm on Aug 9, 2003 (gmt 0)

Mine is still doing well. Again, it's lower than most of yours, but the last four days have all been at least 10% higher than my July average. My CTR is holding about steady, but it's bringing my effective CPM back up to pretty decent levels. I hope it continues...

Mickey

Laisha




msg:1448305
 4:13 pm on Aug 9, 2003 (gmt 0)

Small or medium publishers could always contact AdSense/Adwords advertisers and offer targeted placement on commercially valuable pages for a flat rate

That would be somewhat short-sighted, since it's against their TOS and you would lose Google revenue in favor of an advertiser.

Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) displayed in connection with Your Site(s).

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