AdSafe and SafeSurf features are "As is" and cannot ensure all search results will be filtered.
4. Parties' Responsibilities
A curious change was made to reflect the fact that Google has the right to investigate any activity that may violate the terms, including a publishers "use of a software application to access Ads or Search Results" or doing any kind of activity that is specifically prohibitted by the terms.
5. Prohibited Uses
This section was significantly added to. Some minor changes were made to include reference to the search feature in addition to the regular ad feature.
They have expanded the "fraudulent" section to include that you shall not (and shall not encourage/authorize a third party) to: "directly or indirectly generate queries, impressions of or clicks on any Search Results and/or Ad(s) through any automated, deceptive, disingenuous or fraudulent means". The rest of the (i) section remains the same.
Specifies that you cannot do anything that would cause a searcher to do anything but go directly from the search box "submit" to the results page.
You cannot use a bot to crawl any of the search result pages or the ad units, to save or cache either.
They have beefed up the part that Google can terminate a publisher immediately for terms violations, and if you violate the agreement, Google can that pursue any and all applicable legal and equitable remedies against you, and the pursuit of all available civil or criminal remedies relating to fraud and other legal claims. I wouldn't want to be on the wrong site of that part ;)
6. Termination; Cancellation.
Just minor changes, and reference that Google can investigate for violations of the agreement.
9. No Warranty.
Includes reference to reflect the search feature. Also states Google is not liable for non-Google content ads or search results that appear.
Minor changes to reflect search feature.
If you are past due on any Google program, they have the right to withhold payment - previously, it stated only Adwords specifically.
Minor language edits.
15. Google Rights
(Formerly named Information Rights)
Google can now release personal information in response to any "valid legal process, such as subpoenas, search warrants and court orders, or to establish or exercise its legal rights or defend against legal claims."
Google AdSense Program Policies
New AdSense policies. Remember, by agreeing to the terms, you are also agreeing to the policies!
Includes reference that some policies may only apply to certain AdSense features (ie. only content ads or only search services). There are minor changes throughout to reference search boxes in addition to content ads.
Ad Code Modification section has been removed.
Minor edits that ad colors must be such that all ad elements are visible (such as text and URL).
Changed reference from AdSense ads to Adwords ads. Also includes reference for the alternate ad image/server.
This new section states that the AdSense scripts cannot be modified before pasting into webpages.
Includes reference that you cannot use competitive search services if running the AdSense search.
Minor change to reference all supported languages.
This section has been removed.
Now included is that site may not include "Any other content that promotes illegal activity or infringes on the legal rights of others."
Minor references made for updates I mention elsewhere in this post. The major change is the web search addition to the FAQ.
Web Search is the new section of the FAQ:
It is a free program, and AdSense pays for all valid clicks on the ads from search results pages.
Google will only be able to search pages that are already in the index, but unfortunately, Submitting your site in this manner does not guarantee inclusion in Google's index.
Ads are chosen based upon the search keywords and language of the search terms.
SafeSearch is an option for publishers wishing to exclude adult content from the results.
A separate search performance tab has been added to the control panel, as well as a new tab for setting up how you want your search results to appear. You can include your own logo on the results, if you wish.
Google AdSense Preview Tool
This is a handy piece of software. Not only can you see what ads would appear on any webpage with a simple right-click function, you can see the ads based on geo-location (I could see what ads people would see outside of my own geo-location.) And best, you can click the ads without the advertiser being charged, and without having to worry about the threat of invalid clicks for accidentily clicking on your own ads.
You can use this on other publisher's pages as well, and it will take into account the blocked URL filter list from each publisher into account when showing ads.