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Google Search Integration for AS Publishers
New feature being implemented according to AdSense rep
BennyBlanco




msg:1428343
 12:17 am on Jun 10, 2004 (gmt 0)

I was told today that next week Google will launch the option for AdSense publishers to integrate the Google search feature into their AdSense serving Web sites.

My understanding is that the integrated script would return a combination of AdSense results and organic results, and that the AdSense results will somehow be automatically branded with the AdSense publisher's account identity. Meaning that the publisher's account would get credit for the clicks received from these searches.

High traffic sites with a broad user-base will absolutely benefit from this if it holds true. As opposed to the old rules regarding search result pages and AdSense, it seems that Google has realized that if publishers are going to place the code on search results, the results may as well be powered by Google.

This information was provided by someone who would know, as I do not purport to be any sort of big insider. I am praying it comes and I can't wait to read everyone's thoughts on the implications.

If this is old news that I somehow missed, I apologize.

 

Jenstar




msg:1428344
 12:23 am on Jun 10, 2004 (gmt 0)

This would be a welcome addition for many publishers. Definitely holds true that Google might as well be the ones offering the search, if publishers are going to put AdSense on search results anyways - and offers Google an extra bit of branding there. When you think how many AdSense publishers there are, that would mean a whole lot extra paid ad exposure if many publishers implement this AdSense search option.

irock




msg:1428345
 12:40 am on Jun 10, 2004 (gmt 0)

BennyBlanco,

Will I be able to limit the search to my site only? It only makes sense I think.

europeforvisitors




msg:1428346
 12:43 am on Jun 10, 2004 (gmt 0)

Will I be able to limit the search to my site only? It only makes sense I think.

Google already has a site-search tool for Webmasters, so it would make perfect sense for them to offer one with AdSense built in--especially with Yahoo and, eventually, MSN gunning for the Google search audience.

BennyBlanco




msg:1428347
 12:46 am on Jun 10, 2004 (gmt 0)

Wish I could tell you irock. I am assuming that that is the case from what I was told. Apparently it will tie in the already used function mentioned above with your AdSense account. Search results to be displayed within your site structure.

This is Google falling more in line with other affiliate search programs already out there. There are many little engines that offer this and this is a blessing to have it offered by Google, who we don't have to worry about credibility with.

irock




msg:1428348
 12:47 am on Jun 10, 2004 (gmt 0)

europeforvisitors,

This would be great! The ability to separate the site search and worldwide web search is indeed a very attractive feature. My site search is limited to 500 pages only... so, I may move to google adsense site search if this is true.

ronin




msg:1428349
 3:42 am on Jun 10, 2004 (gmt 0)

I would do the same.
I'm currently using Atomz and it would be a two-fold bonus to be able to increase the number of searchable pages on my site and simultaneously monetize the search result pages.

ChrisKud5




msg:1428350
 4:22 am on Jun 10, 2004 (gmt 0)

How is this any different than having a search feature with adsense in it? I have a search on my main site that crawls and indexes pages with and displays results and adsense ads on the side. I set the crawler loose each night I change things. The adsense targeting is actually right on the money most of the time with tens of thousands of searches per day

How would a google search be any different? I am sure it would be like the current google search, where an option to search this site or the whole web exists. I would rather have people leave through adsense clicks than a search on google that takes them to another site.

Are people looking for Google to control more of their site now?

I don't see how this is any different than a search with adsense on it now, but now you have the advantage of keeping users in your site, and making the SERP page look like the rest of your site, not blue yellow and red google colors tacked all over the page................

irock




msg:1428351
 4:35 am on Jun 10, 2004 (gmt 0)

ChrisKud5,

I think it's totally different than content ads...

I believe the idea of this 'extension' to allow Google to put 'keyword targeted' ads' on our in-site search result. This would be exactly like Google SE, only with our page listings and keyword ads.

If this is the way Google is doing it, then we may see an increase in adsense revenue because 'keyword targeted' ads tend to be higher than content ads adjusted with 'smart pricing.'

paybacksa




msg:1428352
 4:57 am on Jun 10, 2004 (gmt 0)

If you used Google for site search, you got Google adsense ads but not the revenue. Soooo... you were inclinded to drop the Google site search for soemthing else (like Atomz or home-grown) where you could then ad your own AdSense to it.

Rather than have AdSense cannibalize Google Sit search's business, give the adsense revenue back to the publisher. Make's sense.

However, Chris is right in that Google is not likely to provide a way to customize site search result beyond current customization features.

Hey, if you can roll your own search go for it and enjoy the customization.

ChrisKud5




msg:1428353
 5:07 am on Jun 10, 2004 (gmt 0)

"ChrisKud5,
I think it's totally different than content ads...

I believe the idea of this 'extension' to allow Google to put 'keyword targeted' ads' on our in-site search result. This would be exactly like Google SE, only with our page listings and keyword ads.

If this is the way Google is doing it, then we may see an increase in adsense revenue because 'keyword targeted' ads tend to be higher than content ads adjusted with 'smart pricing.'
"

Yes, that is no different than what i do now (I think). I have a self written set of search scripts with adsense in them, so when a user searches for something, the SERP page is there, as are my adsense ads. They are "Keyword targeted" and "content tarageted" to the results of the search. If you search for chicken you get ads about chicken, if you search for pork you get pork ads.

I dont see what the difference is. Any keywords they search for are going to be in the SERP pages, so if the ads are based on the content of the SERP pages, the keywords are obviously going to be in the SERPS in abundance.

I fail to see why anyone would want this google search when the colors and design will match very few if any sites. On top of that, it is most likley going to have a "search the entire web" button on it, that will take users away from the site.

And another point. Why on EARTH would google want to extend benefits to publishers when they currently offer a search product to customers with adwords ads on them. If i have a google search on my site, someone searches for chicken and a chicken adword shows up, if the user clicks on that, google gets 100% of the proceeds. Why would google say "ok, well we will share that with adsense publishers"?

This search makes no sense at all. Google already offers a search to users that will display ads for google, and they get 100% of the click price if it is clicked. The publisher gets nothing. That is the fee for using the google search on your site. You are telling me that google is going to have adsense publishers get the usual cut off of that?

If this is the way google is going to do it, they need a brain check as to why they want to hand out percentages of earnings when they do not have to.

europeforvisitors




msg:1428354
 5:44 am on Jun 10, 2004 (gmt 0)

I fail to see why anyone would want this google search when the colors and design will match very few if any sites. On top of that, it is most likley going to have a "search the entire web" button on it, that will take users away from the site.

Hey, some of us have links that take users away from the site. Links are why it's called the World Wide Web. :-)

And another point. Why on EARTH would google want to extend benefits to publishers when they currently offer a search product to customers with adwords ads on them. If i have a google search on my site, someone searches for chicken and a chicken adword shows up, if the user clicks on that, google gets 100% of the proceeds. Why would google say "ok, well we will share that with adsense publishers"?

Two reasons:

1) It encourages publishers to use Google search instead of another product (such as an in-house search script);

2) It keeps users in the habit of "Googling" instead of "Yahooing" or "MSNing."

irock




msg:1428355
 5:50 am on Jun 10, 2004 (gmt 0)

I don't understand...

When a user types in his 'keywords', Google would take that keyword and return 'keyword targeted' ads just like it displays on its primary result. If that's the case, then wouldn't the rate shared by publishers be higher since 'content ads' rates have been adjusted to reflect the 'true value'?

Well, nothing is certain. In any cases, I don't mind letting Google run a more extensive branding campaign on my site since I really need a better search engine to index all my 50k page site. What's better than letting google do the job? Save me $$$ and time.

a1call




msg:1428356
 7:05 am on Jun 10, 2004 (gmt 0)

Hi,
This indeed would be great. If xml search feeds are provided I could probably increase my CTR by about 50 times. I never understood the logic behind not having ads on search results. SERPS can and are widely presented with indexable URLs.

a1call




msg:1428357
 7:09 am on Jun 10, 2004 (gmt 0)

Hi again,
50 times is wrong. I must be tired. Lets just say many folds.

GrantNZ




msg:1428358
 7:29 am on Jun 10, 2004 (gmt 0)

Great idea.

I have sites with AdSense and a Google search of the site or www.

I may change the location of the search box as a result of this move.

The present Google saerch also displays AdWords in the old style. I wonder if we'll get an updated look/display, similar/the same as what we see now with Google's display of AdWords?

I hope that Google gives us more alternatives with ad sizes in Adsense, e.g. three ads, 600 across.

Powdork




msg:1428359
 7:37 am on Jun 10, 2004 (gmt 0)


MSNing
Don't you mean Googling, Yahooing, or 'bilgating'?
luigi




msg:1428360
 8:04 am on Jun 10, 2004 (gmt 0)

And another point. Why on EARTH would google want to extend benefits to publishers when they currently offer a search product to customers with adwords ads on them. If i have a google search on my site, someone searches for chicken and a chicken adword shows up, if the user clicks on that, google gets 100% of the proceeds. Why would google say "ok, well we will share that with adsense publishers"?

Yahoo started a program that pay webmaster for each search. If you include a code in the site pages, with a Yahoo logo and a search field to search "All the web" or "In this site", Yahoo pays euro 0.02 each search.
I had a Google search on my site, but I removed it to make place to the Yahoo code. And many european webmasters did the same.

irock




msg:1428361
 9:00 am on Jun 10, 2004 (gmt 0)

luigi,

would you mind linking us to that yahoo affiliate program?

luigi




msg:1428362
 9:49 am on Jun 10, 2004 (gmt 0)

luigi,
would you mind linking us to that yahoo affiliate program?

By TradeDoubler (www.tradedoubler.com). I think it is only for European sites.

annej




msg:1428363
 2:35 pm on Jun 10, 2004 (gmt 0)

I may change the location of the search box as a result of this move.

I know I would! Right above my AdSense column.

I already use the Google search so I hope the rumor proves to be true.

annej




msg:1428364
 3:10 pm on Jun 10, 2004 (gmt 0)

Wouldn't it be great if you could set a different related search on each page as an option. Like an article on Baltimore widigeting could have a search that found serps on "widget history Baltimore". You the webmaster could research and find the best keywords to find what the reader would like to find.

If you run an educational content site it's always great to help the user find more information on the topic. So you have something that is useful to the visitors and brings in a bit of money as well.

This is probably really dreaming but as long as we are specualting on something that 'might' happpen why not dream big.

europeforvisitors




msg:1428365
 3:13 pm on Jun 10, 2004 (gmt 0)

irock wrote:

When a user types in his 'keywords', Google would take that keyword and return 'keyword targeted' ads just like it displays on its primary result. If that's the case, then wouldn't the rate shared by publishers be higher since 'content ads' rates have been adjusted to reflect the 'true value'?

I'll bet you're right, since Google is serving Google search results on a Google page.

Also, even on a content site, the "smart pricing" discount may not be the same for every page. For example, on a photography site, an AdSense ad on a review page would almost certainly have a higher conversion rate than the same ad on a forum page--and one would expect "smart pricing" to take that into account. Otherwise, the publisher would be getting paid less than those review clicks were worth--and so would Google.

richmondsteve




msg:1428366
 4:14 pm on Jun 10, 2004 (gmt 0)

ChrisKud5 wrote:
How is this any different than having a search feature with adsense in it?

That's much the same question as "How is AdSense any different than me rolling my own contextual advertising advertising system for my site?" Most publishers probably don't have the time, skills or interest in selecting, building, integrating and implementing their own crawler and SE interface (or that of a 3rd party) and even if they did, the time and cost could make it prohibitive. And though I implement and use niche specific search engines myself in my own projects, there are pros and cons. Implementing a Google SE interface (if/when launched) which generates AdSense revenue requires almost no skill, no setup time and no recurring maintenance and gives users access to the same quality of SE, with the same features they are used to on Google - something that probably can't be said for your alternative. Again, your alternative is great, but there are reasons Google's will probably appeal to a large percentage of publishers.

richmondsteve




msg:1428367
 4:19 pm on Jun 10, 2004 (gmt 0)

annej wrote:
Wouldn't it be great if you could set a different related search on each page as an option. Like an article on Baltimore widigeting could have a search that found serps on "widget history Baltimore". You the webmaster could research and find the best keywords to find what the reader would like to find.

annej, I think that's a great idea. If/when this becomes a reality I imagine that will be trivial to do. It's already trivial to prepopulate an input field that calls a Google search for the text in it or to create a link with the search phrase in the URL query string.

annej




msg:1428368
 4:37 pm on Jun 10, 2004 (gmt 0)

I have a lot of visitors who aren't web savvy. If they can't find something they tend to write and ask me. Usually the answer is somewhere in my sites and if not it can be found somewhere on the net. Anyway the more I can get them to successfully search the less time I have to spend answering emails.

For the same reason they don't have a good idea of how to phrase a good search. Even if they don't add my dream idea such an integration would be great. I could really get excited about pushing searches more and earning money to boot. In a good deep content site it's really not a problem having people leave the site because those who are interested usually bookmark and come back.

peterdaly




msg:1428369
 5:00 pm on Jun 10, 2004 (gmt 0)

If this is at all similiar to a "my query site:www.mysite.com" search where we get AdSense commisions, I'll put it up immediately unless there are some big gotcha's.

irock




msg:1428370
 5:47 pm on Jun 10, 2004 (gmt 0)

annej,

I think Google may find this as a way to put back the 'related keywords'. Seems like plausible... publishers will get a share while google gets what they wanted - that is to lead people to Google search.

loanuniverse




msg:1428371
 6:04 pm on Jun 10, 2004 (gmt 0)

I think this is a good idea, and would like to hear more as to how it would be implemented...

Site wide? WWW? or both?

I am currently using a script for searches in my site {Fluid Dynamics Search Engine}, but the targeting is horrible. I created a channel for it and it has the worst CTR of all the channels because Google considers each search result a different page, and after a few thousand searches it still can't match the inventiveness of my visitors to search for completely unrelated topics.

I mean the search box is clearly labeled "Search this site", why would my visitors want to search from things such as chocolate or PRON.... Geeezzz Do they think my sites covers does widgets too?

ChrisKud5




msg:1428372
 9:05 pm on Jun 10, 2004 (gmt 0)

"Hey, some of us have links that take users away from the site. Links are why it's called the World Wide Web. :-) "

You can link to whoever you want, my site is a business, not a collection of pages that aids the internet so i can sleep better at night. If someone wants a link, it is going to cost them.

Aa few main things that bother me so far. (if in fact this is how things pan out)

1. SERP design. Most likley, colors and layout will be designed by Google with no changes made by the end user. I like having a uniform design for my main site, and thus i have my own search (with adsense in it of course) that looks and feels the same as the rest of my pages. Adding adsense to my search has opened up a nice pcoket of impressions and clicks that were absent before.

2. If Google is now sharing revenue that was once 100% the property of Google, either ad price is going to increase (doubtful) or payouts are going to be less than for traditional ads. My site search is not a "Yahoo" "MSN" or any other major brand. To say that Google wants people to "Google" and not "Yahoo, etc" has nothing to do with this. You can "mydomain.com" a search on my site.............. How would additional revenue be realized by google if more people use a Google GUI Search product? If anything it is going to cost them more, as they must now share the revenue off adwords AND pay for the additional bandiwdth / servers / programmers to make this project work. I see no way for google to generate additional income when they are reducing the income they already had and forced to spend more money on increased expenses, such as servers, etc. It would take a HECK OF A LOT of "Google Site Searches" with adsense to equal or exceed the revenues earned by the old site search where google kept 100% of the ad revenue.

If i have 1 site search that gets me 10 cents per click. Now i want to share (just say 50% to be even) that revenue with the publisher, while paying an increased cost of hosting the search, hiring programmers and tech support staff, adding bandiwdth, whatever, i make 5 cents off each click, but have $XXXX more expenses. It would take an AWFUL LOT of publishers to use these new searches to make it worthwhile for Google. With each additional site search publisher, google is forced to pay additional marginal costs for having one other person in the lineup of publishers. I find it hard to belive that 100,000 publishers are going to switch to a google site search overnight, especially if payouts are less or equal to just having adsense in your own site search.

From my vantage point, it looks like Google is really trying to squeeze every possible way to use adwords ads out of the sytstem. The costs associated with a search tool are going to be greater than adsense for a number of reasons above. I have a feeling that Google will not settle for paying out additional percentages to publishers who use this feature in order to keep payout rates the same as with adsense.

Things do not add up. I will be curious as to what this program looks like exactly and the rough payouts for people who choose to use this. I am still unsure as to why people are getting excited over having a search that looks nothing like your site and will most likley pay less or the same as a simple search with adsense? Even if revenue was 15 cents per click compared to 10 cents per click (just random numbers nothing to do with my payouts), it would not be worth it for me to drop my brandname off my search pages to have Google replace it with their own. Building my brand is more important to me than promoting Googles.

Anyone have any other news on this? Maybe a screenshot from google?

This 47 message thread spans 2 pages: 47 ( [1] 2 > >
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