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This 37 message thread spans 2 pages: 37 ( [1] 2 > >     
The day I quit adsense...
daunk




msg:1350519
 11:47 am on Jun 8, 2004 (gmt 0)

... is fast approaching. I may not be a huge publisher since 1st jan I have given them; 8,608 clicks. But with a EPC which is about to drop below $0.05 it is not longer worth being in the program. My EPC was never hugely high ($0.15 was about tops) I have tried to censor the ebay and affiliate sites but it really hasn't helped. Surely my traffic must be worth more than this. I am going to try and go direct to advertisers/affiliates.

 

sandor




msg:1350520
 11:55 am on Jun 8, 2004 (gmt 0)

good luck.
getting direct advertisers is always your best shot at getting value for your ad spots (especially perceived value).

google has been a good 'backup' for me in that regard .. ie, where i have no direct advertisers

richmondsteve




msg:1350521
 12:57 pm on Jun 8, 2004 (gmt 0)

daunk, ad space on your site is worth what advertisers will pay for it. You may be able to make more by promoting affiliate programs or pursuing relationships with advertisers directly. Then again you might not be able to. And it'll require time, skill and effort. Don't fixate on EPC though - CPM and total revenue are better metrics to focus on. And if you expect that pursuing alternatives and maintaining those relationships will take a lot of time and your time has a cost associated with it (as in you can be using it to do something else that will generate income) take that into account when deciding between alternatives. Best of luck.

Rodney




msg:1350522
 4:15 pm on Jun 8, 2004 (gmt 0)

Surely my traffic must be worth more than this

Not necessarily, but it's always worth testing.

How much was your traffic making you before adsense?

Why not use adsense and another revenue stream for your traffic?

Retalin




msg:1350523
 6:49 pm on Jun 8, 2004 (gmt 0)

I swear, give Ad Sonar a shot ;) They have been a great alternative for us ;)

ideaguru




msg:1350524
 6:53 pm on Jun 8, 2004 (gmt 0)

Are you allowed to discuss the ROI you get from Ad Sonar? I"d be interested to hear whether it's really worth it or not.

Adsense, although it goes way up and then way down, has been a pretty solid performer for 6 months.

Retalin




msg:1350525
 7:41 pm on Jun 8, 2004 (gmt 0)

Ad Sonar doenst pay as much as adsnese from my experience but they are much better, have many more features and are willing to work with you on everything.

europeforvisitors




msg:1350526
 8:53 pm on Jun 8, 2004 (gmt 0)

Ad Sonar doenst pay as much as adsnese from my experience but they are much better, have many more features and are willing to work with you on everything.

I wouldn't define paying less as "much better," but maybe that's just me. :-)

Seriously, it's nice to see AdSense having some competition, but I can't imagine Ad Sonar competing with AdSense's massive (and growing) depth and breadth any time soon. It might do okay with mass-market keywords and keyphrases, but's going to have a tough time reaching critical mass across the board. As for "features" and being "willing to work with you on everything," so what if they don't pay as well? Features don't pay the bills, and I don't care about having an ad network that's willing to work with me--I want an ad network that lets me put its code on my pages and earn money while I sleep.

blaze




msg:1350527
 9:10 pm on Jun 8, 2004 (gmt 0)

"Ad Sonar doenst pay as much as adsnese from my experience but they are much better"

Heh heh. Ok. You must work for Ad Sonar! Doesn't pay as much but they are much better? What kind of business logic is that..

Anyways, if you guys want a serious competitor wait for CJ Evolution to come online.

Or Yahoo/Overture, however I can't imagine they want to come online. After all, they'd be funding their competition.

Retalin




msg:1350528
 9:43 pm on Jun 8, 2004 (gmt 0)

no I dont work for Ad Sonar... I use Ad Sonar... You saying I work for Ad Sonar shows me you dont know what your talking about.

If you are out to do nothing but make money you can use google and get dumped on your head like everyone else is... whenver they want, or you can go with someone better, someone who will work with you help you to optimize your site to work correctly and so on. If you don't care about service and the ability to speak to a human when you're having an issue and you want to talk to a google bot keep on going with google... I really dont care, I make no money off of either decision, but I dont appreciate the off the cuff infernece that I work for Ad Sonar.

Oh and one other thing... for the genious above... Ad Sonar is what powers Overture.

dazzlindonna




msg:1350529
 10:05 pm on Jun 8, 2004 (gmt 0)

Theory only:

In another recent thread, I moaned and groaned and said that I would probably be leaving adsense soon, since my EPC has fallen to almost nothing. Guess what? For the past three days, my EPC has shot back up.

The one thing I did? I removed adsense from the non-productive channels.

Now maybe, JUST MAYBE, those unproductive channels were somehow wrapped up into Google's secret sauce (er formula), and G said, "hey, the xyz factor is too low, so we're gonna lower the EPC". Now that the xyz factor is higher, the EPC is higher too. Again, just a theory. Maybe it's all coincidence, but for those of you out there with lowering EPC rates, maybe try dumping some of the non-productive channels, and see what happens.

(Note: xyz factor is my made-up term to indicate i don't know what the factor is).

blaze




msg:1350530
 10:11 pm on Jun 8, 2004 (gmt 0)

Does **** give you full access to overture PPC customers?

Sorry, I didn't mean to say you worked for them.. I just thought your comment was a bit funny. If it makes you feel any better, I take it back.

peterdaly




msg:1350531
 10:17 pm on Jun 8, 2004 (gmt 0)

The one thing I did? I removed adsense from the non-productive channels.

So how do you define an unproductive channel? Low EPC? Low EPM? Low Impressions? Low clicks?

dazzlindonna




msg:1350532
 10:27 pm on Jun 8, 2004 (gmt 0)

For me, an unproductive channel was pretty much low everything, but bottom line was low dollars generated. Honestly, I didn't analyze them when I deleted them. Just saw anything from $0 to not much more than that for the past month, and said bye-bye to them.

JohnKelly




msg:1350533
 11:43 pm on Jun 8, 2004 (gmt 0)

Dazzlindonna, how long did it take for your revenue to go up after you removed non-productive channels? Were the non-productive channels sites, portions of sites, or pages? Did the revenue go up to where it was prior?

(if my questions are too specific please answer however you see fit).

dazzlindonna




msg:1350534
 11:45 pm on Jun 8, 2004 (gmt 0)

Went up the next day after removing the channels. The channels were sites, not pages. (Oh, and yes, it seems to have gone up to where it was prior).

Powdork




msg:1350535
 12:19 am on Jun 9, 2004 (gmt 0)

I did that on April 17 to about 400 gallery pages that had generated 0 clicks over thousands of impressions. The following week was the best I have had with adsense. Epc is now back to all time lows again, although still higher than what others are reporting.

dazzlindonna




msg:1350536
 12:31 am on Jun 9, 2004 (gmt 0)

Maybe you have some more you should get rid of, Powdork? I don't know, but I'm going to be keeping an eagle eye on this now, and chopping any channels that don't measure up.

FromRocky




msg:1350537
 1:13 am on Jun 9, 2004 (gmt 0)

since my EPC has fallen to almost nothing. Guess what? For the past three days, my EPC has shot back up.

Just day-to-day fluctuation.

Ad Sonar doenst pay as much as adsnese from my experience but they are much better

I believe Retalin. If Ad Sonar pays 50% as high as AdSense, it's still good. With 50% payout, he will get $7500 a month from Ad Sonar since he used to get $500 a day from AdSense.

JohnKelly




msg:1350538
 1:17 am on Jun 9, 2004 (gmt 0)

Did you find that you had to deactivate the channel in the AdSense control panel, or did you just pull the code from the sites?

I've got a few non-performers, I may do this tonight to get fresh data tomorrow....

Powdork




msg:1350539
 2:05 am on Jun 9, 2004 (gmt 0)

I only pulled the code, its not the channel that is underperforming, it is the page.
I do have pages underperforming but these are on a new site that I believe will perform very well once established. In fact, rather than removing the pages I have switched from a skyscraper on the left to the wide skyscraper on the right. When I removed the underperformers before, I also had made another change, which was removing about 90 blocked urls. These were sites that appeared during the mistargeted phase of April. They didn't show back up so their return was not the reason for the jump in epc, but removing them from the list may have played a part. I just removed a bunch more URLs from the list on sunday and I am hoping todays epc will show a big jump. So far it is back up to good levels.

Problem is, they still have me pegged at 30 impressions and 1 click for the day.

dazzlindonna




msg:1350540
 2:15 am on Jun 9, 2004 (gmt 0)

I did deactivate the channels; however, I don't know if it was necessary or not.

also, it may be just day-to-day fluctuation. however, for about a month it was horrible with no real fluctuations during that time. so, that's why i'm hoping this might be more than just a fluctuation.

ChrisKud5




msg:1350541
 4:17 am on Jun 9, 2004 (gmt 0)

While speaking of "quitting" adsense, what has been the best alternative ad provider for folks here?

I currently use contracted ads through my main site as alternatives to adsense (as well as a ton of affiliate and other type of rev. strems), so do not go through an ad company, but what have people found to be "the best"?

Just curious.

europeforvisitors




msg:1350542
 5:57 am on Jun 9, 2004 (gmt 0)

While speaking of "quitting" adsense, what has been the best alternative ad provider for folks here?

To a great extent, your own skills, interests, and goals will determine the best course to take.

If you're looking for a "set and forget" revenue source, AdSense and Ad Sonar are likely to be your best opportunities, with traditional networks as a backup.

If you have a relatively commercial topic and are willing to invest some time, affiliate links are worth investigating.

If you have a popular community site about a hobby, craft, or industry, you may be able to sell flat-rate sponsorships (as a former colleague of mine has done with his hobby-oriented site).

If you have enough traffic and a sufficiently focused audience, and if you have a knack for sales, it may be worthwhile to sell and serve ads on your own.

IMHO, if you're quitting AdSense because your effective CPM and revenues are too low, you may simply have a topic that's tough to monetize--and you probably won't do any better with other revenue sources. Instead of quitting AdSense, why not test other alternatives with AdSense until you see what (if anything) works better?

thayer




msg:1350543
 9:20 am on Jun 9, 2004 (gmt 0)

My experience with one specific underperforming channel makes me question any decision to permanently drop adsense from any pages...this channel (just one high-traffic page) for weeks got all sorts of PSA's, rarely any paying clicks and low EPC clicks. Suddenly, G generally stopped the PSA's and much higher CTR and much higher value clicks were being recorded. Happy news that continues to this day. ;)

richmondsteve




msg:1350544
 11:16 am on Jun 9, 2004 (gmt 0)

thayer's story reminds me of an important point - implement Alternate Ads instead of PSAs, track them and adjust your EPM (earnings per 1000 impressions) accordingly when comparing alternatives.

A quick example. You setup Channel A for a section of a site. Over a month Google reports 10,000 AdSense impressions, 150 clicks and $15 in earnings. Instead of showing a PSA, the AdSense code block for Channel A has AAs implemented and calls a PHP page on your server which shows a single affiliate ad and tracks the page it was loaded from by passing that page name to the PHP page via a query string and logging it to a DB. By querying the DB, you notice that 3,000 of the impressions loaded the AA, meaning there weren't 10k potentially paying AdSense impressions - there were only 7k. Instead of a 1.5% CTR and $1.50 EPM, they were really 2.1% and $2.14 respectively. And since the affiliate paid $6 per sale with 1 sale, the AA had an EPM of $2.00.

Drop AdSense and go all affiliate? Increase the % of impressions given to affiliate ads? Go with a network that pays a flat EPM? Look for new affiliates? All good questions, but you can't make informed decisions without the above info.

mquarles




msg:1350545
 1:37 pm on Jun 9, 2004 (gmt 0)

dazzlindonna,

If you can, I (and I'm sure others) would love to see an update in a week or so to see if this is still holding.

MQ

daunk




msg:1350546
 4:36 pm on Jun 9, 2004 (gmt 0)

I first theorised "daz's" idea here: [webmasterworld.com...] . I'll be posting up some results soon, not as clear cuts as daz's though! (nice one mate!)

ChrisKud5




msg:1350547
 11:09 pm on Jun 9, 2004 (gmt 0)

EFV-
I am not 100% quitting adsense, i have been filling in my affiliate things in place of adsense in the past few weeks, and i am making a killing off of those.

My content is in the same realm as your own. Some areas ads are better, and some areas affiliates are much MUCH better than adsense. I am interested in backfilling my adsense with better preforming alternate ads. Every so often i browse around my site and notice pages with horribly targted ads or PSA's. I am not in the business of promoting good deeds for Google, my page realestate is worth money, not "Support Jimmy Carter and his Idealistic Ways" garbage.

For publishers who are struggling with adsense, look into other methods. Since i started using more affiliates, i have made a lot more than my monthly adsense check, which was already a lot.

dazzlindonna




msg:1350548
 3:11 pm on Jun 21, 2004 (gmt 0)

Just wanted to update everyone. I'd reported here earlier that disabling some channels and getting rid of adsense on some channels that weren't producing, had apparently caused my EPC to return to it's previously high levels. A couple of weeks later, and this is still holding true for me. Perhaps it is that my CTR is higher now that the low-performing channels aren't being factored in any more. So maybe Google awards higher EPC if the CTR is better. Don't know, and it may STILL be a coincidence, but I think it's definitely worth getting rid of adsense on poorly performing channels to see if your EPC rises. (This is assuming that you once had good EPC and then had it drop down).

This 37 message thread spans 2 pages: 37 ( [1] 2 > >
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