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|Apply, Accept, Reject Tally|
How many of us applied, got accepted and got rejected.
Well, I applied with 3 sites so far and got one accepted (the worst one).
So current tally is:
Total People: 1
Total Apps: 3
Please add your own, and continue the tally.
|Online advertising would be specially helpful to those looking for end users/clients directly through Internet. So, generally said, it would benefit the travel industry and e-commerce. Little direct impact on those big guys, except if they wish to "donate" some money for image/brand promotion. |
Big companies often gather leads and forward them to sales offices, distributors, or dealers. That's why ads in magazines (particularly special-interest and trade magazines) frequently include toll-free phone numbers and Reader Service numbers to circle on "bingo cards."
AdSense is a great tool for lead generation, IMHO, because advertisers can target by application. In other words, if you're a 3M division that makes fireproofing materials that can be used in skyscrapers, nuclear power plants, ships' engine rooms, and other applications, you can use appropriate keywords to reach the architects, engineers, shipbuilders, etc. who may be interested in specifying your products. That's a much cheaper way to generate leads than buying ads in a whole slew of specialized trade publications.
|Big companies often gather leads and forward them to sales offices, distributors, or dealers. That's why ads in magazines (particularly special-interest and trade magazines) frequently include toll-free phone numbers and Reader Service numbers to circle on "bingo cards." |
I just could not buy it. We are talking about "powerhouses", not just "big companies". Those Fortune 100/500 companies' toll-free numbers are for products introduction/promotion and for "wholesaler/distributor" service, not for end users. They have more interest in trade/industry shows and event sponsorship, not online sales.
|AdSense is a great tool for lead generation... |
Again, as I said before, Adsense would benefit travel-related business, e-commerce, and small-medium business who have interest in finding new customers directly through Internet.
Except AA's low fare tickets ads, I have not seen any contextual ads from other non-travel-related "powerhouses" at Search Engine sites, not even saying Adsense. If someday, we could see GE, Intel, even 3M showing in Adsense, I would be speechless.
LET US HOPE!
Applied once and approved in minutes...
As per ads, I've noticed some big advertisers in my site, like Microsoft and HP.
|As per ads, I've noticed some big advertisers in my site, like Microsoft and HP. |
It would be no surprised to see more Microsoft & HP ads outside US, just branding efforts. "Cheap" ads!
Stick me your site and I would like to have a look because I could not see them here in US!
Perhaps your experience with big companies is limited, or maybe you've just worked with different Fortune 500 (and Fortune 100) companies than I have. But in my experience, big companies use direct mail, sales promotion, etc. extensively--sometimes to generate direct sales (yes, many large companies do sell direct), but just as often to support the efforts of their sales reps, distributors, and dealers by gathering and passing on high-quality leads.
The fact that you haven't yet seen many "powerhouses" advertising on SERPs is meaningless, because our discussion of such companies has been focused on the future, not the present. The question that's relevant to our discussion is whether such companies will be using targeted text ads on SERPs and, more important, on "content site" pages a year or two from now. I say they will, you apparently believe they won't, and we'll just have to see.
I have no idea of your experience but I do know where to get my business class ticket to Taipei. Right now, it would be no way for us to be on the same page. Let us see what would happen.
As a participant and beneficiary, I do hope Adsense would become stronger and would have more different levels of advertisers but I just don't think that GE or Intel type "powerhouses" would show up in Adsense.
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