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Targeting better in last few days
CTR up 2-3x
John_Caius

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2509 posted 8:05 pm on May 10, 2004 (gmt 0)

For the last month, Adsense has suffered from really poor targetting across my travel site, having been pretty much on the button 90+% of the time for the previous six months.

In the last few days, about half the ads in a skyscraper are on target (right country instead of wrong continent) and CTR has gone up from the bottom end of acceptable to more like old times, a boost of 2-3x.

Have others seen a similar improvement in targeting over the last three days or so?

 

weela

10+ Year Member



 
Msg#: 2509 posted 10:19 pm on May 10, 2004 (gmt 0)

I've seen slightly better ad targeting in the last 48hrs, some pages still suffer from poor targeting but not nearly as bad as a week ago.

BwanaZulia

10+ Year Member



 
Msg#: 2509 posted 11:04 pm on May 10, 2004 (gmt 0)

Yes.

This month has been much better than April which was the all time low.

BZ

adfree

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2509 posted 11:49 pm on May 10, 2004 (gmt 0)

Targeting NOT better here, also charity waayy up this month. One could almost believe that G is trying to "control" burn rate of ads...

icedowl

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2509 posted 12:25 am on May 11, 2004 (gmt 0)

It looks like decent targeting is finally back. I just hope it's back to stay.

rubenski

10+ Year Member



 
Msg#: 2509 posted 11:07 am on May 11, 2004 (gmt 0)

CTRs have fallen to a horrible, unacceptable rate since two days here. Many pages display the same ads while the pages handle about totally different subjects. Sometimes there are no ads at all. I am starting to believe there aren't enough advertisers, while the subject of my site is very common and well-known and should be very attractive to advertisers. Hm :( Let's just wait and see....

weela

10+ Year Member



 
Msg#: 2509 posted 6:47 pm on May 11, 2004 (gmt 0)

I guess I spoke too soon, ads WAY off target, seems like their going more by domain and file extension than on the page text.

arrowman

10+ Year Member



 
Msg#: 2509 posted 7:11 pm on May 11, 2004 (gmt 0)

CTR suddenly dropped by 50% on May 10 :-(

John_Caius

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2509 posted 7:53 am on May 12, 2004 (gmt 0)

In the last few days, about half the ads in a skyscraper are on target (right country instead of wrong continent) and CTR has gone up from the bottom end of acceptable to more like old times, a boost of 2-3x.

Didn't last - ah well...

Hopefully the adsense folks will have a look at sites like the one in my profile and work out what's so difficult about providing on topic (right country) ads.

babsie1

10+ Year Member



 
Msg#: 2509 posted 3:07 pm on May 12, 2004 (gmt 0)

Impressions down, clicks down, (this is because I have a more "seasonal" site and spring sales are slowing down) CTR down slighty BUT PPC up 20%! Thus, May is looking better for PPC. Also, May ads seem to be more on-topic than in April.

April was the worst PPC ever since we began in September. Also, strange, off-topic ads were being displayed.

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