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Google AdSense Forum

Google Adsense Banking
Do it..

 1:28 am on May 7, 2004 (gmt 0)

I'd really like to see Google simply buy a company like paypal. Our adsense checks are deposited automatically and google profits on all transactions done from the accounts..

We can write echecks on the accounts , collect interest on balnaces and transfer to our personal and compny accounts.

I just want to be able to open up my adsense account ..see that ****x amount was deposited and have the funds immediately avalailable to spend.

Sure they could simply start making our deposits directly to Paypal but why not own the "Bank" .. keeps costs , fees down any problems can be quickly identified as the Company would be under the Google umbrella instead of a 3rd party and they create a new revenue source for the (upcoming) stock investors



 1:42 am on May 7, 2004 (gmt 0)

Forget PayPal. PayPal isn't a bank, and it isn't regulated like a bank. I'm all for direct deposit, but it should be handled the old-fashioned way, via the banking system.


 2:10 am on May 7, 2004 (gmt 0)

I've been wondering when someone will offer the AAL (Adsense Anticipation Loan), Similar to the Refund Anticipation Loan, the interest rate would only be about 700%.;)


 2:12 am on May 7, 2004 (gmt 0)

It isnt a Bank and isnt regulated lie a Bank..exactly why I prefer a paypal "like" solution.
A full fledge "Banking" soultion would be expense due to all the regulations..

Just looking for something relatively inexpensive for google to maintain , something that should easily be profitable.

Direct deposit in our banks is fine.. but I spend a lot on the web and I prefer to use cash over CC ..

What I do now is load my paypal account with &&& cash so that only that amount is at risk and not my entire Bank acount if anything ever wnent wrong..

If google had their own paypal type set-up I would simply leave &&& in it for spendng on th e eb and have the rest deposited in my regular bank.


 2:13 am on May 7, 2004 (gmt 0)

You may be taking this AdSense thing a bit far. Bank on AdSense, an oxymoron if I've ever heard. There is nothing bankable about future AdSense payouts. IMHO


 2:28 am on May 7, 2004 (gmt 0)

Jon King .. nothing bankable about google?
Adsense today something else tommorrow ..

the point is so that whatever program they are running we dont have to wait on a check, deposit it then send money back to another company liek paypal so you can spend it on the web..

The point is stock holders will be PUSHING Google for new souces of revenues , the point is all the money that google pays out LEAVES google..
Wouldnt it make sense for Google to create "banking" accounts for everyone (no matter what advertising programs ).keep the money at google and profit on transactions on all that money ..

Nah..you're right .. who in their right mind would want to be in the Banking sector..no money in that! lol


 3:25 am on May 7, 2004 (gmt 0)

Google won't be paying anybody, themselves.

"Google Inc. says it is migrating its worldwide billing, collection and credit-evaluation functions to a "third-party service provider," which will track and automate the company's AdSense revenue-sharing agreements whenever ads appear on search results."

"If this transition is not successful, our business and operations could be disrupted and our operating results would be harmed, Google says in its regulatory filings. And the company isn't kidding—95 percent of its 2003 revenue is advertising-based."



 6:18 am on May 7, 2004 (gmt 0)

You may be taking this AdSense thing a bit far. Bank on AdSense, an oxymoron if I've ever heard. There is nothing bankable about future AdSense payouts. IMHO

You could be right, it could only be the beginning of great things. The world economy is changing and the Internet has a HUGE role in the future. Previous to AdSense, there was a lot of unsold "real estate" going un "advertised" now, there is a TON of ads running on a ton of sites and... maybe, just maybe, this will continue to be good for all..

I certainly don't bank on anything, including waking up in the morning.. If I do, great, if AS continues and grows.. even better, I get to wake up and eat too!




 6:46 am on May 7, 2004 (gmt 0)

Word "paypal" makes me wanna puke... www.****.com


 8:54 am on May 7, 2004 (gmt 0)

They wouldn't make anything available immediately anyways. It's all about CYA for a month to make sure that the adsense publishers aren't doing anything shady. It gives google a month to retract any payments.


 8:56 am on May 7, 2004 (gmt 0)

I wouldnt mind just seeing a direct deposit option... I dunno...


 8:57 am on May 7, 2004 (gmt 0)

>I've been wondering when someone will offer the AAL (Adsense Anticipation Loan)...

Or something like that:

>>You can also redeem your AdSense earnings towards Search Result Rankings. Every dollar earned can be used to bite the feeding hand in return by pushing AdWords advertisers down the list ;-)))


 9:45 am on May 7, 2004 (gmt 0)

Same as Dpeper : I wouldnt mind just seeing a direct deposit option or wire transfer ,paying by checks has well passed the sale by date in 2004.

Come on Google catch up with the rest of the world ad paying system.


 11:02 am on May 7, 2004 (gmt 0)

Please...direct deposit option...


 12:58 pm on May 7, 2004 (gmt 0)

Frankly, not having the direct deposit option for US publishers { what has it been? 10-months after the program started! } is a bit underwhelming.

I find little to complain about the program ..... But really, Google needs to light a fire under the people that are doing the payment for them. I am sorry about all the UK / Europeans / Asians webmasters in Adsense, but this could be solved for US webmasters relatively quick.

An extra ten days will not make much of a difference to me, but others might not see it this way.


 5:00 pm on May 7, 2004 (gmt 0)

I agree with you LU, not having direct deposit for at least US publisher is very unusual. Direct deposit in the US is a highly modern payment system with little or no additional cost to the publisher.

That being said, it wouldn’t surprise me at all if the vendor who has contracted with Google is being compensated, in whole or part, by the earnings on the “float” being generated (float of the time between when the vendor gets the dollars from Google and the time the check issued to a publisher clears the vendors banks). This is a very common practice. Google outsources the entire payment process and its inherit problems, issue and overhead and doesn’t have to reflect the cost (or only part of the cost) on its income statement. In fact, if the float earnings are greater than that needed to compensate the vendor, those earnings could come back to Google as additional income. Nice way to convert an expense to an income item.

Having spent almost 20 years in banking during my career, I’ve set-up many such compensation schemes.


 6:03 pm on May 7, 2004 (gmt 0)

We've wondered before what the float was but had no numbers to go by. With Google's recent filing we should be able to get a better idea, although payments are monthly and the numbers in the filing were quarterly. But if we assume that the 262 million paid to publishers this past quarter were split evenly between the three months we get approximately 85 million per month paid to publishers.
i'm guessing there is someone in this thread that can figure out how much the float earns them per day. Should it be figured based on G's ROI or some prevailing market condition?


 6:34 pm on May 7, 2004 (gmt 0)

In the current market conditions, US$85,000,000 isn't going to earn a rate of more than 1% because float dollars can only be invested on a very short term basis. Even so, that would be US$850,000 per month or US$10,200,000 per year. More than enough to offset the vendor fees. (This assumes that the full float amount is outstanding for a full month, which isn't likely. Cutting the amount in half is more than likely a better number).


 7:31 pm on May 7, 2004 (gmt 0)

Forget the 'float' income. How about they call it GBank, and implement a browser-based account control panel, much like PayPal.

The difference is, of course, that when you log in, G scans your account balance and displays unobtrusive advertising based on how much money you have. Some people (like me) see ads for trinkets, some people see ads for big-ticket items like motor homes. It's ad-sensing at its finest.

They better commission some focus groups to review the concept first, though. You never know how the public will respond to such an idea....


 7:59 pm on May 7, 2004 (gmt 0)



 10:55 pm on May 7, 2004 (gmt 0)

Anyway - going back to reality a little. Before there was the option of Google Adsense I used Commission Junction. They run a similar setup to Adsense (except it's CPA rather than CPC). However the beauty of their system is that not only can you select the currency of payment eg:-

Australian dollar, Canadian dollar, Swiss Franc, Danish Krone, Euro, Great Britain pounds, Hong Kong dollar, Japanese Yen, Norweigan Krone, New Zealand Dollar, Phillipine Peso, Saudi Riyal, Swedish Krona, Singapore Dollar, US Dollar and South African Rand - you can also have it paid straight into a bank account in UK/ Canada (although why US no longer seems to be an option I'm not sure).

The trouble with Google however is that because of their well known brand they are a bit of a monopoly - so innovating by changing things in this way isn't as much of a priority for them. CJ AFAIK is just involved in advertising - that's it....


 5:52 am on May 8, 2004 (gmt 0)

I was just thinking wouldnt offering Direct deposit cut costs for google? It seems like less paperwork, less work, less postage.



 3:30 pm on May 8, 2004 (gmt 0)

Even so, that would be US$850,000 per month

1% is an annual interest rate, not monthly. So an average of $85 million sitting on deposit would produce at best $850,000 a year, $70,800 per month. Pocket money on that scale of things.

I doubt the reason there is no direct deposit is the interest float, more likely they're still trying to set up the outsourcing (and are slashing payouts to try to thin out the number of publishers before they get to that).


 7:59 pm on May 8, 2004 (gmt 0)

1% is an annual interest rate, not monthly.

You're right. Thanks for the correction.


 8:37 pm on May 8, 2004 (gmt 0)

Take a look at the millions going out-and-back-in to Google, and tack 3% fees onto each transaction (credit card or check mailing or whatever).

Since G operates the two programs as separate lines of business, combining the cash flow to cut out that expensive middleman isn't very easy (tax and other paperwork).

First step should be for G to offer "on account" AdSense and AdWords programs, which it could probably do through a third party banking-like system (like PayPal).

Do some research on PayPal and fraud and you will be amazed at the level of global fraud they have to deal with... simply amazing, and then no wonder the regular banks aren't competing with PayPal.


 3:15 am on May 9, 2004 (gmt 0)

It isnt a Bank and isnt regulated lie a Bank..exactly why I prefer a paypal "like" solution.
A full fledge "Banking" soultion would be expense due to all the regulations..

I would never trust paypal with any significant amount of money. They are not regulated, and can thus choose to freeze your money on their own accord with no "due process". There are tons of paypal nightmare stories out there. While Paypal does have it's place with auctions and low dollar amount transactions, that is it as far as I'm concerned. I'll take a few extra fee's for the "regulated" security at a bank any day.

Direct deposit is the only viable alternative that I would choose.


 10:18 am on May 9, 2004 (gmt 0)

As a matter of interest Paypal UK is subject to the Financial Services act, and as such has to retain certain levels of liquidity and provide adequate customer protection against fraud.

Just like a Bank


 8:01 am on May 11, 2004 (gmt 0)

I would be happy if Google would just make their payments on a predictable schedule.

Direct deposit would be a nice bonus.

I would never want the company that's paying me to also be my bank. Too many opportunities for abuse on their end in that kind of arrangement.

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