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21 April Google AdSense Change
Have you experimented a major drop in EPC?
moftary




msg:1413330
 10:28 am on Apr 26, 2004 (gmt 0)

[webmasterworld.com...]

Please follow up starting of msg #165

 

creative craig




msg:1413331
 10:33 am on Apr 26, 2004 (gmt 0)

a major drop in EPC occured

I have seen a major increase from the 22nd onwards in my EPC.

Craig

RoySpencer




msg:1413332
 11:19 am on Apr 26, 2004 (gmt 0)

big drop here starting on the 21st,too.

Annii




msg:1413333
 11:22 am on Apr 26, 2004 (gmt 0)

dramatic decrease here starting 21st and getting worse....

europeforvisitors




msg:1413334
 11:34 am on Apr 26, 2004 (gmt 0)

No change here, except that yesterday's EPC was my best since April 1. (It was back up to March levels, which was probably just a fluke.)

Kimkia




msg:1413335
 11:36 am on Apr 26, 2004 (gmt 0)

I've seen a nice recovery, back to pre-April rates, with higher CTR and higher EPC. Ads are highly relevant now, with a huge improvement over the beginning of the month.

wgonz




msg:1413336
 11:40 am on Apr 26, 2004 (gmt 0)

An EPC recovery started for me on April 21.

Wilmer

Macro




msg:1413337
 11:42 am on Apr 26, 2004 (gmt 0)

EFV, I've had a good EPC yesterday as well. There are some sites that seem to have similar fortunes in terms of the big turns in tide. Though our IT related sites are on a subject widely different to yours they seem to generally mirror what's happening on your site, whether it's on earnings, targeting or PSAs.

I have another smaller site that is seeing the same 21/04 problem posted here. In fact that site has mirrored the same rise and fall in fortunes as some of the other posters here.

Anybody for a theory that there are two major categories in Adsense?

Annii




msg:1413338
 11:43 am on Apr 26, 2004 (gmt 0)

Here's what's different for me:
I introduced channels to my ads.
Earnings per click have dropped most dramatically on 1 particular site (by almost 80%) since 21st April.

Here's what's the same:
Targeted content
Relevant ads (as far as I can tell - I can only see UK targeting.... anyone know if there's a way to see what is seen by a US visitor?)
Impressions (this one site gets about 3000-5000 per day)
Click through ratios

Any ideas what it could be?

moftary




msg:1413339
 11:54 am on Apr 26, 2004 (gmt 0)

In my case I have noticed this major EPC drop while preserving the same CTR, targeted ads and no PSAs.

I have checked Ads on my site(s) from where I live in Egypt, and from my dedicated server in Texas, US - no difference.

That might be an idea for annii on checking Ads from outside, AFAIK, there is no other way.

Regarding the problem, I can guess that Google has implemented a new technique that caused this major drop in EPC for some of us and caused also the 23th of April PSA disaster.

JinxBoy




msg:1413340
 12:40 pm on Apr 26, 2004 (gmt 0)

More EPC for me...

keypclkn




msg:1413341
 12:42 pm on Apr 26, 2004 (gmt 0)

Day 6 - still tons of PSA ads [ that dilute ctr].

EPC is decent but # of clicks is small.

<snip>

Anyone else still serving lots of PSA's on important pages? [ high PR, updated daily, many backward links from sites with similar content]

Thanks because Im sweating it out here.

[edited by: Brett_Tabke at 4:59 pm (utc) on April 26, 2004]
[edit reason] please no specific sectors or keywords. [/edit]

fasteddie uk2001




msg:1413342
 12:47 pm on Apr 26, 2004 (gmt 0)

Yep saw exactly the same, clicks static, impressions static, earning way down since 21st (approx 60% drop). Up until the 21st April had been our best month, we saw a massive increase in revenue at the beginning of the month when others saw a drop. We're in the UK.

f

yump




msg:1413343
 1:04 pm on Apr 26, 2004 (gmt 0)

>fasteddie
We're in UK also and more or less the same experience as you. Excellent month up until around 21st. then all sorts going on.

kwasher




msg:1413344
 1:54 pm on Apr 26, 2004 (gmt 0)

An Ode To Google

I'm just a Google toy
A little part of the big ploy
They toss me up and down and round
I hope they dont miss...
It hurts to hit the ground

(smile)

Macro




msg:1413345
 2:27 pm on Apr 26, 2004 (gmt 0)

:)

RoySpencer




msg:1413346
 2:49 pm on Apr 26, 2004 (gmt 0)

fasteddie:
our experience has been just like yours

icedowl




msg:1413347
 3:07 pm on Apr 26, 2004 (gmt 0)

In my case I have noticed this major EPC drop while preserving the same CTR, targeted ads and no PSAs.

Ditto.

kwasher




msg:1413348
 3:18 pm on Apr 26, 2004 (gmt 0)

In my case I have noticed this major EPC drop while preserving the same CTR, targeted ads and no PSAs.

An indicator of ongoing results and tweaking from 'black thursday'? I wonder if adwords advertisers are now seeing the cost reduction.

Never_again




msg:1413349
 10:22 pm on Apr 27, 2004 (gmt 0)

EPC has be rock steady all year.

Now, if my math is correct, there have only been four working days since the 21st. Certainly not long enough to establish a trend. Wait a couple of weeks that then post your results.

ScottM




msg:1413350
 10:39 pm on Apr 27, 2004 (gmt 0)

EPC has gone back to pre-April. Looks good on my part for the past couple of days!

valeyard




msg:1413351
 10:51 pm on Apr 27, 2004 (gmt 0)

My figures continue to swing wildy, neither much better or worse in the last few days.

Annii:
To view your site as people in another country would, set your browser to use a proxy server in that country. There are lists of these around. I'm probably not allowed to post a link so do a Google search for "public proxy server"

My US ads tend to be a lot better targetted than my UK ones, possibly because there are more advertisers.

photonstudios




msg:1413352
 12:33 am on Apr 28, 2004 (gmt 0)

My EPC is way up, going to buy Mercedes S600 2004 soon... :)

creative craig




msg:1413353
 11:33 am on Apr 28, 2004 (gmt 0)

I am on target for the Mercedes SL55 AMG :)

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